Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

Other Publishing stories related to: 'Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement'


Spain’s Readmagine and Digital Distributors Meeting Announce Programming

The Readmagine event in Madrid this June includes the International Digital Distributors Meeting and discussions on ebooks, AI, and other tech topics. The post Spain’s Readmagine and Digital Distributors Meeting Announce Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post spain


Mayo Clinic Launches Publishing Imprint

After working for decades with multiple publishers to publish health books for consumers, the Mayo Clinic in Rochester, Minn., is launching its own publishing imprint, Mayo Clinic Press. Its debut title will be released this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple publishers #publishing imprint #debut title


CILIP launches magazine to promote diversity in children’s publishing

CILIP, the library and information association, is going to promote diverse and inclusive children’s literature via a new magazine, Pen&inc. The first edition of Pen&inc launches today (2nd May) with information about 450 titles, submitted by publishers ranging from Egmont and Hachette... Continue reading at The Bookseller

[ The Bookseller | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #information association #lantana publishing #otter-barry books #inclusive children #hachette children #promote diversity #tiny owl


Norwegian reading app to launch in the UK

Poio, an app created to help children learn to read, is launching in the UK in June. Continue reading at The Bookseller

[ The Bookseller | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app created #children learn


BookTrust chooses The Cave for Time to Read campaign

Reading charity BookTrust will give 700,000 copies of Rob Hodgson’s The Cave (Frances Lincoln Children’s Books) to school starters in England as part of its Time to Read campaign. Continue reading at The Bookseller

[ The Bookseller | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read campaign #school starters


Feather in its cap: Faber’s stand-out campaign propels Porter’s second novel

How to follow up a bookselling sensation like Grief is the Thing with Feathers? This was the key question facing Katie Hall, Rachel Alexander and Kate Burton at Faber for the publication of Max Porter’s second novel, Lanny. Continue reading at The Bookseller

[ The Bookseller | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #max porter


131-year-old Luke paper mill in Western Maryland to close, Verso Co. announces, eliminating 675 jobs

The Luke paper mill, an economic engine in Western Maryland for 131 years, will close by June 30, owner Verso Co. announced Tuesday. The shutdown means 675 people spread across Maryland, Pennsylvania and West Virginia will lose their jobs, the company said. The company said it had explored... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-30 22:00:00 UTC ]
More news stories like this | News stories tagged with: #announced tuesday #west virginia


France’s Lagardère Studios Announces a Book-to-Screen Deal With Wattpad

Wattpad Studios' screen development portfolio adds France's Lagardère Studios, a sister company to Hachette Livre. The post France’s Lagardère Studios Announces a Book-to-Screen Deal With Wattpad appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post france #wattpad studios #wattpad appeared #sister company #hachette livre


Penguin Live events with Moran, France and Portas announced

Penguin Live has unveiled its summer season of events, which sees tours from a host of top authors including Caitlin Moran and "Queer Eye" star Tan France, along with live podcast events featuring Scarlett Curtis to mark Feminist Book Fortnight. Continue reading at The Bookseller

[ The Bookseller | 2019-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin live #summer season #queer eye


This Year's Triangle Award Winners Announced

Alexander Chee, Hieu Minh Nguyen, and Imani Perry are among the winners of the 31st annual Triangle Awards, honoring LGBTQ fiction, nonfiction, poetry, and trans literature published in 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexander chee


Unbound launches crowdfunder to expand US operation

Crowdfunding publisher Unbound is launching a new funding campaign to continue its US expansion and support its UK operations.  Continue reading at The Bookseller

[ The Bookseller | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk operations


Ad vets to create universal ID and loyalty reward program to woo consumers

A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve failed #southern california #report adds #playing field #large part


Sharjah Is Announced London Book Fair’s Market Focus 2020

In an announcement made at Sharjah Publishing City this morning (April 25), Sharjah has been named the 2020 London Book Fair Market Focus. The post Sharjah Is Announced London Book Fair’s Market Focus 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post sharjah


First National Antiracist Book Festival Launched by National Book Award Winner

Ibram Kendi, who received the 2016 National Book Award for his book 'Stamped From the Beginning,' has launched the first National Antiracist Book Festival, to be held April 27 at American University in Washington, D.C. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american university


Inaugural Academy of American Poets Laureate Fellowships Announced

The Academy of American Poets has announced the recipients of its inaugural fellowships,awarding 13 poets laureate across the U.S. with a combined $1,050,000 in recognition of their literary merit and to support civic programs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american poets #literary merit


Reading Agency launches A Chapter A Day challenge

The Reading Agency is challenging people to ditch their phones and rebuild their reading habits to mark World Book Night. Continue reading at The Bookseller

[ The Bookseller | 2019-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #day challenge #reading agency #reading habits


PRH US launches Reader Loyalty Programme

Penguin Random House in the US has launched a 'Reader Rewards Loyalty Program', a free promotional initiative that lets readers earn one free book for every 12 PRH titles they purchase. Continue reading at The Bookseller

[ The Bookseller | 2019-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free book


Pop Up launches talent programme for illustrators of colour

Pop Up Projects, a not-for-profit children’s literature agency, has received £300,000 to launch a talent development programme for illustrators of colour. Continue reading at The Bookseller

[ The Bookseller | 2019-04-19 00:00:00 UTC ]
More news stories like this |


Lack of Innovation Is Killing Ad Tech and Maybe Even the Open Web

Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek

[ AdWeek | 2019-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open web #ad tech #walled gardens


Modern Library Launches Series of Classics Penned by Women

The Modern Library Torchbearers series is an ongoing collection of trade paperbacks meant to "honor a more inclusive vision of classic books" beginning this May. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #classic books