Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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The field of finalists for the NZ Book awards has been whittled down to 16 top picks. Continue reading at Stuff
[ Stuff | 2019-03-05 00:00:00 UTC ]
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Musician says his tale of the ‘dark art of creativity’ is part of a magnum opus that will eventually combine fiction with opera and installation art The Who’s lead guitarist Pete Townshend has announced his debut novel The Age of Anxiety, an “extended meditation on manic genius and the dark art... Continue reading at The Guardian
[ The Guardian | 2019-03-05 00:00:00 UTC ]
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The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek
[ AdWeek | 2019-03-05 00:00:00 UTC ]
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Simon & Schuster UK have joined forces with the Romantic Novelists’ Association to launch the Jackie Collins Award for Romantic Thriller of the Year. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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Kogan Page has published the first book on Artificial Intelligence written with the help of AI, in its latest Inspire series titled Superhuman Innovation. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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To help parents make more time for family bedtime stories, the National Literacy Trust has partnered with transport network Uber to launch a “mobile library” scheme starting next month in London and Manchester. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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Now in its third year, and in partnership with BuzzFeed Book Club, this year’s five finalists are titles all written by women. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-04 00:00:00 UTC ]
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HarperCollins imprint Avon is partnering with the Big Issue magazine to find a new crime writer in a competition launching in March. Continue reading at The Bookseller
[ The Bookseller | 2019-03-01 00:00:00 UTC ]
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Penguin Classics will launch its first ever pop-up bookshop next month with a series of events and workshops planned. Continue reading at The Bookseller
[ The Bookseller | 2019-02-28 00:00:00 UTC ]
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Hachette's Octopus Publishing Group is launching a new narrative non-fiction imprint aiming to become "a home for new ideas, inspiring stories and fresh takes on the world". Continue reading at The Bookseller
[ The Bookseller | 2019-02-27 00:00:00 UTC ]
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Multimedia publisher OWN IT! has announced a yearly membership subscription via their newly launched website. Continue reading at The Bookseller
[ The Bookseller | 2019-02-26 00:00:00 UTC ]
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Literary agents Lucas Alexander Whitley and Factual Management have merged their staff together to form the Soho Agency. Continue reading at The Bookseller
[ The Bookseller | 2019-02-26 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Will Smith is bringing his most iconic character back, but with a significant makeover. Smith announced that he's launching a children's book series featuring a character called the "Fresh Princess," a re-imagining of his character from the television series "The Fresh Prince of Bel-Air,"... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-23 00:00:00 UTC ]
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Indie publisher Comma Press has launched the first series of The Comma Press Podcast to coincide with the anniversary of the Section 28 march in Manchester. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
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The next book in the Questioneers series by Andrea Beaty and David Roberts will be Sofia Valdez, Future Prez, publisher Abrams Children’s Books has announced. Continue reading at The Bookseller
[ The Bookseller | 2019-02-20 00:00:00 UTC ]
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Ben Oliver, the debut author of YA trilogy The Loop, has signed a publishing deal with Chicken House and a TV development deal with Lime Pictures. Continue reading at The Bookseller
[ The Bookseller | 2019-02-19 00:00:00 UTC ]
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The National Endowment for the Arts has announced its first round of grants for the fiscal year 2019, issuing more than $27 million in the form of nearly 1,150 grants and 35 Creative Writing Fellowships in poetry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-19 00:00:00 UTC ]
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