Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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ABA executive director Oren Teicher said sales at independent bookstores rose 5% in 2018 over 2017, helped by the addition of 95 new stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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Sportradar AG, a data provider backed by the NFL and Michael Jordan, is launching a new sports-gambling marketing company, seeking to capitalize on the rapidly growing billion-dollar industry.Called Ad:s, the company will help sports books reach new customers through TV, radio, internet and... Continue reading at Advertising Age
[ Advertising Age | 2019-01-17 00:00:00 UTC ]
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Cambridge University Press has launched Cambridge Elements, a large-scale programme for research that sits outside the traditional formats of either book or journal article. Continue reading at The Bookseller
[ The Bookseller | 2019-01-16 00:00:00 UTC ]
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The London Library has launched the Emerging Writers Programme to support unpublished writers, with literary agency A M Heath one of the scheme's supporters. Continue reading at The Bookseller
[ The Bookseller | 2019-01-16 00:00:00 UTC ]
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Charlotte Robertson's new literary agency with Arlington Management has launched as the Robertson Murray Literary Agency. Continue reading at The Bookseller
[ The Bookseller | 2019-01-15 00:00:00 UTC ]
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Walker Books Group will publish a new novel by Kate DiCamillo in the UK, the US and Australia. Continue reading at The Bookseller
[ The Bookseller | 2019-01-15 00:00:00 UTC ]
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Carcanet Press is launching a rebrand to mark the beginning of the publisher’s 50th anniversary year. Continue reading at The Bookseller
[ The Bookseller | 2019-01-12 00:00:00 UTC ]
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A digital consultant has launched a crowdfunder to create London’s first black feminist bookshop. Continue reading at The Bookseller
[ The Bookseller | 2019-01-10 00:00:00 UTC ]
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London-based Pop Up Projects is launching a programme to help illustrators from diverse backgrounds start a career in children’s books. Continue reading at The Bookseller
[ The Bookseller | 2019-01-10 00:00:00 UTC ]
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Jake Lingwood, who left Ebury in October after more than 20 years, is joining Hachette's Octopus Publishing to launch a new non-fiction imprint specialised in first-person narratives. Continue reading at The Bookseller
[ The Bookseller | 2019-01-09 00:00:00 UTC ]
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Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling stumbles across a Donald Duck comic book and becomes infatuated with the Disney icon, even... Continue reading at AdWeek
[ AdWeek | 2019-01-08 00:00:00 UTC ]
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A new literary agency specialising in books “to make people happier” is launching today, founded by Rachel Mills , who has left Furniss Lawton for her own venture. Continue reading at The Bookseller
[ The Bookseller | 2019-01-08 00:00:00 UTC ]
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Themed on 'German Stories,' the Guest of Honor program at Taipei International Book Exhibition in February is to feature the 100th anniversary of the Bauhaus as part of its presentation. The post Details Announced for Germany’s Guest of Honor Program at the Taipei International Book Exhibition... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-08 00:00:00 UTC ]
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Bestselling thriller author LJ Ross has established a crime writing award worth £2,500 to celebrate the North East. Continue reading at The Bookseller
[ The Bookseller | 2019-01-04 00:00:00 UTC ]
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The Library Campaign (TLC) is appealing to Arts Council England (ACE) for funding and support in recognition that public libraries are “the bedrock of the nation’s entire culture strategy”. Continue reading at The Bookseller
[ The Bookseller | 2019-01-04 00:00:00 UTC ]
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In recent years, technology companies have been under increasing pressure to be more transparent about the requests for data they receive from global governments. Firms such as Microsoft, Google and Facebook publish regular transparency reports, and Apple is no different. Now the company has... Continue reading at Betanews
[ Betanews | 2018-12-23 00:00:00 UTC ]
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Bonnier Books UK imprint Zaffre has launched a new website for brand author Wilbur Smith in a joint venture with his creative team at Wilbur Smith Enterprises. Continue reading at The Bookseller
[ The Bookseller | 2018-12-19 00:00:00 UTC ]
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No combination of settings can stop location data being used by advertisers, says reportFacebook targets users with location-based adverts even if they block the company from accessing GPS on their phones, turn off location history in the app, hide their work location on their profile and never... Continue reading at The Guardian
[ The Guardian | 2018-12-19 00:00:00 UTC ]
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Following on from the success of the Roald Dahl Dictionary, Oxford University Press will publish two more books about Dahl’s words in 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-12-18 00:00:00 UTC ]
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A primary commerce network in the American book industry, Pubnet from MVB US–a subsidiary of Germany's MVB–says it has successfully migrated its clients to a major new upgrade. The post Industry Notes: MVB US Announces Successful Pubnet 2.0 Migration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-18 00:00:00 UTC ]
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