Sportradar AG, a data provider backed by the NFL and Michael Jordan, is launching a new sports-gambling marketing company, seeking to capitalize on the rapidly growing billion-dollar industry.Called Ad:s, the company will help sports books reach new customers through TV, radio, internet and digital-video marketing. It will also help companies navigate local jurisdictions' laws and regulations regarding gambling ads, especially as more U.S. states mull legalizing sports betting.Many possible Ad:s customers are already Sportradar clients. The company works with William Hill Plc, Paddy Power Betfair Plc and Ladbrokes Coral Group Plc to provide broadcasts and official data from leagues. The live streams show up alongside betting platforms, and the data are used to power what's called in-game wagering. Sportradar also has its own media products -- like data packages for TV networks -- which Ad:s can use in its packages for clients. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-01-17 00:00:00 UTC ]