Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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When Brandy Scott released her first novel, her mum was so proud she organised a launch event for it on Brandy's birthday. Continue reading at Stuff
[ Stuff | 2019-02-19 00:00:00 UTC ]
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Bella Pearson talks to Charlotte Eyre about setting up her own children's publisher, Guppy Books, and its launch titles. Continue reading at The Bookseller
[ The Bookseller | 2019-02-18 00:00:00 UTC ]
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Radical publisher Verso Books is launching its own fiction imprint this September, promising a string of "politically astute" novels. Continue reading at The Bookseller
[ The Bookseller | 2019-02-16 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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This season, many books from religion and spirituality publishers deal with trauma—particularly relating to gun violence, as the nation continues to grapple with issues surrounding gun control. Also on the list are titles that exhibit reality TV’s ever-increasing influence on religious publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-15 00:00:00 UTC ]
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The Boston Athenaeum has announced major expansion plans that will add nearly 20,000 sq. ft. to the historic independent library. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-15 00:00:00 UTC ]
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The Bookseller is teaming up with World Book Day to launch a competition for bookshops. Continue reading at The Bookseller
[ The Bookseller | 2019-02-15 00:00:00 UTC ]
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The shortlisted industry players and programs for this year's London Book Fair International Excellence Awards are from Europe, the Americas, Asia, Africa, and Australasia. The post London Book Fair Announces Its 2019 International Excellence Award Shortlists appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-14 00:00:00 UTC ]
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Campaigns for titles by Sally Rooney, The Secret Barrister and Michelle Obama were among the winners at the Publisher’s Publicity Circle Annual Awards. Continue reading at The Bookseller
[ The Bookseller | 2019-02-13 00:00:00 UTC ]
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The Christian publisher’s six-book series, True Colors, features fictional characters in stories that are based on real murders and other crimes in American history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-13 00:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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The administrator of the National Book Awards has announced the spring lineup for NBF Presents, its public programming series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-12 00:00:00 UTC ]
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Former White House communications aide and new member of the Trump White House tell-all book club Cliff Sims is suing President Trump for his attempts to enforce a nondisclosure agreement signed by Sims—and many others—when he worked for the Trump presidential campaign. Sims, the New York Times... Continue reading at Slate
[ Slate | 2019-02-12 00:00:00 UTC ]
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With programming on African-American culture, women’s achievement, and a resurgence of handwriting, Bologna Book Fair plans an ambitious first look at its physical renovations, too. By Porter Anderson, Editor-in-Chief | @Porter_Anderson A New 33,000 Square Meters Added n its 56th edition, the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-12 00:00:00 UTC ]
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Three key categories of shortlists have been named in the 2019 Sheikh Zayed Book Award program, with the prize ceremony set for April 25. The post The Sheikh Zayed Book Award Program Announces 2019 Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-11 00:00:00 UTC ]
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The Treasury Committee has launched an inquiry into business rates, with the Booksellers Association calling for a "root and branch reform" of the business rates system to stop giving digital retailers an "unfair" advantage. Continue reading at The Bookseller
[ The Bookseller | 2019-02-09 00:00:00 UTC ]
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Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek
[ AdWeek | 2019-02-08 00:00:00 UTC ]
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Bella Pearson, the former publishing director at David Fickling Books, is launching her own company in Oxford, focusing on middle-grade and YA fiction. Continue reading at The Bookseller
[ The Bookseller | 2019-02-05 00:00:00 UTC ]
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