Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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The Great School Libraries Campaign is to embark on a comprehensive survey of UK schools’ library provision in the hope of forcing Ofsted to include it in its assessment criteria. Continue reading at The Bookseller
[ The Bookseller | 2018-11-12 00:00:00 UTC ]
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Michelle Obama’s memoir, issued next Thursday in a simultaneous global publication, is the recipient of Penguin General’s biggest ever marketing spend, with campaigns to run across formats, platforms, and even on the bare walls of Brixton... Continue reading at The Bookseller
[ The Bookseller | 2018-11-09 00:00:00 UTC ]
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Around 2,000 people joined Stormzy to celebrate the launch of his new Penguin Random House imprint #Merky Books, with poet and performer Benjamin Zephaniah, author Malorie Blackman and rapper Akala also featuring at the sold-out event. Continue reading at The Bookseller
[ The Bookseller | 2018-11-09 00:00:00 UTC ]
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The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-08 00:00:00 UTC ]
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The Society of Authors (SoA) has expressed its sadness over the death over committee member, writer and author Eric Clark. Continue reading at The Bookseller
[ The Bookseller | 2018-11-07 00:00:00 UTC ]
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Inception's Bookful app has the advantage of the beloved Beatrix Potter content and other Penguin Random House brands on which to base its first six digital books. The post Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
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Former children’s laureate Chris Riddell has three books nominated for the 2019 CILIP Kate Greenaway Medal, whilst authors Sita Brahmachari, Juno Dawson and Emma Carroll appear twice on the list of nominations for the Carnegie Medal. Continue reading at The Bookseller
[ The Bookseller | 2018-11-06 00:00:00 UTC ]
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Penguin Random House UK has announced former US First Lady Michelle Obama will be appearing in conversation with novelist Chimamanda Ngozi Adichie at Southbank Centre’s Royal Festival Hall this December. Continue reading at The Bookseller
[ The Bookseller | 2018-11-03 00:00:00 UTC ]
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It's 'the building up of publishing assets,' not cash reserves, says Richard Charkin, that finally adds up to a publishing house's worth. The post Richard Charkin: How Do We Measure Commercial Success in Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-31 00:00:00 UTC ]
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Around 20 bookshops are partnering with Granta, author Rose George and the NHS to encourage the public to give blood through the ‘Share a Pint campaign’. Continue reading at The Bookseller
[ The Bookseller | 2018-10-31 00:00:00 UTC ]
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Narratives exploring new developments in currency, as well as fresh takes on the occult, form the backbone of a new list which purports to challenge dominant narratives around wealth, culture and gender. Continue reading at The Bookseller
[ The Bookseller | 2018-10-30 00:00:00 UTC ]
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Designed 'to find the best popular books of the year in the lead-up to Christmas,' the UK's Specsavers National Book Awards will end with a consumer vote. The post The UK’s National Book Awards Announce Holiday Season Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-30 00:00:00 UTC ]
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Avid Reader Press, a new fiction and nonfiction imprint at Simon & Schuster to be overseen by current S&S editors Jofie Ferrari-Adler and Ben Loehnen, is set to unveil its first list in late 2019 or early 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-29 00:00:00 UTC ]
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The Orwell Foundation will next month launch a prize to celebrate novels or short stories that illuminate social and political themes through the art of narrative. Continue reading at The Bookseller
[ The Bookseller | 2018-10-26 00:00:00 UTC ]
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Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The post ‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales... Continue reading at Digiday
[ Digiday | 2018-10-25 00:00:00 UTC ]
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Titles about boxing, darts, football, golf, rugby, swimming and the Olympic Games are on the shortlist for this year’s £30,000 William Hill Sports Book of the Year Award. Continue reading at The Bookseller
[ The Bookseller | 2018-10-25 00:00:00 UTC ]
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The Booksellers Association is launching an indie Children’s Book of the Month promotion following on from last year’s Children’s Book of the Season campaign. Continue reading at The Bookseller
[ The Bookseller | 2018-10-23 00:00:00 UTC ]
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[caption id="attachment_139169" align="alignright" width="225"] New Haven Biz's inaugural October issue.[/caption] New Haven Biz, a b2b website and e-newsletter covering the business community of Southern Connecticut, launched its premier print magazine this month. The magazine debuts in... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-23 00:00:00 UTC ]
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In response to the popularity of her Parade cover last year, AMG/Parade is teaming up with the Shark Tank "Shark" to launch a new lifestyle publication, Inspire by Lori Greiner. Inspire’s first issue is set to debut in March 2019. “When Lori was featured on the cover of Parade last year, it was... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-23 00:00:00 UTC ]
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While Facebook might be making strides in clamping down on fake news and shady political ads, there appear to have been holes in its strategy. The UK's Digital, Culture, Media and Sport committee has published data showing that Facebook carried ads... Continue reading at Engadget
[ Engadget | 2018-10-21 00:00:00 UTC ]
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