Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

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Candlish and Edwards kick off Capital Crime launch

London's inaugural Capital Crime festival launched last night with British Book Award winner Louise Candlish and Mark Edwards. Continue reading at The Bookseller

[ The Bookseller | 2019-06-18 07:53:10 UTC ]
More news stories like this | News stories tagged with: #british book award

Marketers, publishers and platforms announce a global alliance for 'responsible media'

Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 04:01:00 UTC ]
More news stories like this | News stories tagged with: #technology company #global head #greater good #harper

Ridout's Boldwood reveals 20-strong all-female launch list

Amanda Ridout has announced a "thrilling" 20-strong, all-female launch list for her new commercial fiction press Boldwood, with plans to publish in e-book, audio and print-on-demand simultaneously on a global scale. Continue reading at The Bookseller

[ The Bookseller | 2019-06-18 02:56:15 UTC ]
More news stories like this | News stories tagged with: #amanda ridout #global scale #e-book

Hello, Cannes. Plus, 2019 ad sales growth slows: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Cannes Lions time. If you’re on the French Riviera for the ad... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 10:00:00 UTC ]
More news stories like this | News stories tagged with: #creative agency #adrianne pasquarelli #simon dumenco #forwarded email

Agents of change: The year of campaigning differently

Miriam Robinson, programmer for The Bookseller's Marketing & Publicity Conference 2019, shares what to expect from the day. Continue reading at The Bookseller

[ The Bookseller | 2019-06-16 23:44:09 UTC ]
More news stories like this | News stories tagged with: #bookseller

Ebury launches external review of Baños book amid antisemitism allegations

Ebury has launched an independent external review of Pedro Baños’ How They Rule the World, as the PRH imprint comes under mounting pressure to withdraw the book amid allegations of antisemitism. Continue reading at The Bookseller

[ The Bookseller | 2019-06-16 21:16:29 UTC ]
More news stories like this | News stories tagged with: #prh imprint

Industry leaders and Ad Age editors predict the big winners at Cannes

It’s a parlor game as old as the Cannes International Festival of Creativity itself—guessing which campaigns will nab the gold at the industry’s highest-profile and most important creative showcase. So we decided to ... just do it. Ad Age surveyed top creatives for their predictions on which... Continue reading at Advertising Age

[ Advertising Age | 2019-06-11 07:00:00 UTC ]
More news stories like this | News stories tagged with: #serena williams #young audience #i-hsien sherwood

Facebook will launch new Portal models this fall

Facebook has apparently been busy designing new variants of its Portal video chatting devices. According to the company's Vice President of AR/VR, Andrew "Boz" Bosworth, Facebook plans to unveil new Portal models this fall. Bosworth has made the anno... Continue reading at Engadget

[ Engadget | 2019-06-11 05:27:00 UTC ]
More news stories like this | News stories tagged with: #facebook plans #vice president

How quality content separates publishers from ad streams

There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-11 04:03:29 UTC ]
More news stories like this | News stories tagged with: #quality content

NBC eyes huge ad sales night as Bruins force a Stanley Cup Final Game 7

Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright... Continue reading at Advertising Age

[ Advertising Age | 2019-06-10 21:23:47 UTC ]
More news stories like this | News stories tagged with: #digital version #market street #sneak peek

UK’s Polari Book Prizes Announce 2019 Longlists at London’s Southbank Centre

With two awards in place this year, London’s Polari Prizes announce a dual set of shortlists, with longlists expected in late July. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Books That Tell the Truth’ his evening (June 10) at London’s Southbank Centre, opening the ninth year of the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-10 20:51:46 UTC ]
More news stories like this | News stories tagged with: #post uk #southbank centre #late july #porter anderson #polari prize #lgbt experience

Jurors Announced for the 2020 Neustadt Prize

News and Events WLT Norman, Okla. (June 11, 2019) – Robert Con Davis-Undiano, Neustadt Professor and executive director of the World Literature Today organization at the University of Oklahoma, this week announced the names of nine writers to be the jury... Continue reading at World Literature Today

[ World Literature Today | 2019-06-10 16:04:37 UTC ]
More news stories like this | News stories tagged with: #literary publication #cultural center #swedish academy #recently called #lives depend #czesław miłosz #novelists #literary award

Facebook rolls out high-tech ad registry with a low-tech twist

Facebook is rolling out its Canadian political ad registry today with a low-tech twist — a bid to prevent people based outside of Canada from running ads in the upcoming federal election. Continue reading at CBC

[ CBC | 2019-06-10 08:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook rolls #running ads

Campaigners may win fight to 'free the nipple' on Facebook

Social network agrees to meet activists to consider 'going back to drawing board' on its nudity policy. Continue reading at Stuff

[ Stuff | 2019-06-10 07:31:57 UTC ]
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ProPublica’s Facebook-Monitoring Political Ad Tool (Which Facebook Fought) is Alive Again with a New Home at the Globe and Mail

The Globe and Mail is the new home to the Facebook Political Ad Collector, a browser extension that ProPublica built and Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-07 18:45:03 UTC ]
More news stories like this | News stories tagged with: #browser extension

Indie Playlist Winners Announced

The Indie Playlist promotion, launched in April by a select group of independent publishers. has announced that Hannah Fenster and Emily Miller of The Bookshop in Baltimore were April's prize winners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #select group #independent publishers #prize winners

Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa

Currently, Nielsen Book tracks books sales data in one African country, but Andre Breedt says there are plans to expand sales tracking across the continent. The post Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-05 05:30:03 UTC ]
More news stories like this | News stories tagged with: #africa appeared #andre breedt

Are Facebook Stories Ads Beginning to Catch On With Brands?

Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek

[ AdWeek | 2019-05-31 19:45:16 UTC ]
More news stories like this | News stories tagged with: #ad community

Amazon aims to challenge Google after acquiring Sizmek ad server

Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 15:26:13 UTC ]
More news stories like this | News stories tagged with: #aggressive moves #holding companies