Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Penguin Random House has developed a free online resource on how to get published, offering practical information and inspiration for unpublished writers on the publishing process. Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 04:08:02 UTC ]
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The company behind the Rebel Girls titles is launching a series of chapter books this autumn. Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 01:57:35 UTC ]
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When Crystal Bobb-Semple decided to host a Percy Jackson for young readers, she never imagined the fantasy series updating the Greek myths would change her life. The had officially ended a year... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-06-25 11:00:00 UTC ]
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Indie publisher Hashtag Press is launching a new imprint to showcase exclusively BME voices. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 09:53:55 UTC ]
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When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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Jojo Moyes, Kate Mosse, Ken Follett and Lee Child have joined forces to go on tour in Europe, this November, with the four authors pledging their commitment to their European readers in light of Brexit. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 04:06:29 UTC ]
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Sweden’s Bonnier has announced a sweeping expansion in Europe of its BookBeat digital service, multiplying by seven times its former reach in terms of markets for audiobooks and ebooks. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Service Has More Than 50,000 Audiobooks and Ebooks he... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-24 12:55:40 UTC ]
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Audiobook streaming service BookBeat has launched in 24 new European markets, making the service available in 28 countries overall. Continue reading at The Bookseller
[ The Bookseller | 2019-06-24 12:31:26 UTC ]
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Ckbk, a new digital subscription service billed as “Spotify for cookbooks”, is launching for the professional market with licences in place with publishers and big name UK chefs including Gary Rhodes and Ken Hom. Continue reading at The Bookseller
[ The Bookseller | 2019-06-24 05:59:01 UTC ]
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Vermilion is launching a its own Life Essentials series in August starting with revamps of five bestsellers featuring "original thinking and life-changing ideas" including How to Win Friends and Influence People and Feel the Fear and Do It Anyway. Continue reading at The Bookseller
[ The Bookseller | 2019-06-23 23:08:26 UTC ]
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A bipartisan group of political publishers including Daily Caller, Mediaite, Raw Story, Alternet, Law&Crime, and the Washington Free Beacon have launched Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
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As the Macmillan Learning advisory board members called Bedford New Scholars work with the publishing house, the program can work as a kind of fellowship that might interest some graduates in publishing careers. The post Industry Notes: Macmillan Learning Announces Its 2019 Bedford New Scholars... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-21 05:10:09 UTC ]
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An author recommends thinking outside the bookshop when throwing a book launch party. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-21 04:00:00 UTC ]
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An indie publisher has been forced to find a new venue to launch its anti-Brexit poetry anthology Bollocks to Brexit: An Anthology of Poems and Short Fiction after the church where it was due to be held refused to host the event, citing issues with political balance. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 07:09:36 UTC ]
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A newly formed electronic music book publisher, Velocity Press, has launched with a book promising to be “a radical reworking of British dance music’s origin story”. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 07:05:53 UTC ]
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Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:45:09 UTC ]
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CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek
[ AdWeek | 2019-06-19 16:15:54 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Day 3 of Cannes Lions, the halfway point. For those missing out on... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 10:00:00 UTC ]
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You'll be able to save Muggles from rogue magical creatures and misbehaving objects very soon: Niantic will finally start rolling out Harry Potter: Wizards Unite on June 21st. The company has announced the much-awaited mobile game's launch date outsi... Continue reading at Engadget
[ Engadget | 2019-06-19 01:16:00 UTC ]
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