Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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The Miami-based Czech news correspondent Jana Ciglerová is the author of the first book to be released in October by the newly established Edice N in Prague. The post Czech Newspaper Launches Crowdfunded Effort in Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-31 05:30:45 UTC ]
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Even as the London Book Fair brings its CAMEO Awards this week to BookExpo, BookBrunch does the same with its Selfies Awards for self-publishing authors. The post During BookExpo: BookBrunch Announces American ‘Selfies’ Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-30 05:30:49 UTC ]
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At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:01:33 UTC ]
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A bookseller once said that readers think they love writers, but without knowing it, they love editors just as much. That notion is at the foundation of Avid Reader Press, the newly announced Simon & Schuster imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Pop sensations the Jonas Brothers will tell the story of their lives in the music world in a new memoir. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-29 17:59:56 UTC ]
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Pop sensations the Jonas Brothers will tell the story of their lives in the music world in a new memoir. Macmillan imprint Feiwel & Friends will publish “Blood,” written by the pop trio and author Neil Strauss, this fall. The memoir will cap a busy year for Kevin, Joe and Nick Jonas, who... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-29 17:55:00 UTC ]
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Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
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Several federal government departments — including the Canada Border Services Agency, the Correctional Service of Canada and the RCMP — have restricted who can see their job ads on Facebook by age, which could violate Canadian human rights law. ... Continue reading at CBC
[ CBC | 2019-05-29 08:00:00 UTC ]
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IDW cofounders Ted Adams and Robbie Robbins are teaming up to launch Clover Press, a new publishing house that will release prose works, graphic novels, art books, and other works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
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Samson Bonkeabantu Brown says he was honored to star in ad‘My father encouraged me to live authentically as my best self’A transgender man learning to shave is featured in a new ad by the razor company Gillette. The ad, posted to Gillette’s Facebook page, features Toronto-based artist Samson... Continue reading at The Guardian
[ The Guardian | 2019-05-28 21:33:38 UTC ]
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Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Bradford Literature Festival and Edinburgh Book Festival have joined forces to launch a new collaboration to unite publishers from Scotland and the North of England. Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 18:45:49 UTC ]
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BBC Arts is launching an "ambitious new season" across BBC TV and radio this autumn, with a year-long festival celebrating the novel and a series on how novels have shaped the world. Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 15:33:06 UTC ]
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The National Rifle Association’s escalating legal feud with its longtime public-relations agency has taken a bizarre turn, with the gun lobby claiming that the PR firm stole a confidential PowerPoint presentation detailing its courtroom strategy. The new controversy centers on an April 29... Continue reading at Advertising Age
[ Advertising Age | 2019-05-24 23:29:03 UTC ]
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Translator Damion Searls has received the US$10,000 Wolff Translator's Prize, and the Women Poet's Prize announces a collection of Rebecca Swift's work. The post Searls Wins Wolff Translator’s Prize; UK’s Women’s Poets Announce Swift Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-24 05:31:10 UTC ]
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Haymarket Books will publish an anthology of fiction, poetry, and literary essays in 2020 after a successful Kickstarter campaign enabled its editor to pay the permission fees required to reprint iconic writings about abortion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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You’d think ABC’s live re-staging of “All in the Family” and “The Jeffersons” seemed to have offered marketers a rare opportunity to dust off some long-forgotten creative from the leisure-suit era, but as it turns out, most of the brands that advertised in Wednesday night’s retro showcase didn’t... Continue reading at Advertising Age
[ Advertising Age | 2019-05-24 00:12:30 UTC ]
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Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian
[ The Guardian | 2019-05-23 05:00:40 UTC ]
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The London Book Fair and Screen Week has announced the shortlisted audiobooks for the Creativity Across Media: Entertainment and Originality Awards. The inaugural award in the U.S. will be presented at BookExpo on May 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-23 04:00:00 UTC ]
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Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at Advertising Age
[ Advertising Age | 2019-05-22 13:00:00 UTC ]
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