On the same day that Lululemon Athletica announced the sudden exit of CEO Laurent Potdevin over a failure to meet company standards, it appointed a new leader for its marketing.The Vancouver-based company on Monday named Celeste Burgoyne, executive VP for the Americas, to handle brand marketing. She assumes duties that had been handled by Duke Stump, a three-year veteran responsible for campaigns such as "This Is Yoga" who left in September.On the marketing team, Burgoyne joins Brand Creative Director Remi Paringaux, a former print magazine art director, and Senior VP of Brand Fred Uribe. Both joined last year. Burgoyne has been with Lululemon since 2006. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-02-07 00:00:00 UTC ]
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It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age
[ Advertising Age | 2014-12-30 00:00:00 UTC ]
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Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek
[ AdWeek | 2014-12-30 00:00:00 UTC ]
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Pete Duncan, who spent five years in the role of managing director of Constable & Robinson, has left Little, Brown and is to start his own business consultancy in the New Year. Constable & Robinson was acquired by Little, Brown in February, and later integrated into a new editorial... Continue reading at The Bookseller
[ The Bookseller | 2014-12-23 00:00:00 UTC ]
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Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek
[ AdWeek | 2014-12-20 00:00:00 UTC ]
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In 2012, Cali Dawson and Gordon Ross, a pair of expats living in Bangkok, made plans to start a new publishing company in Thailand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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ALM, formerly known as American Lawyer Media, is the largest B2B publisher in the legal market, but it's branching out with its latest acquisition. Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-19 00:00:00 UTC ]
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Bustle CEO Bryan Goldberg just raised another $15.5 million in venture capital for his women's interest site, and says, no, there is no publishing bubble. The post Bustle CEO: Depending on Facebook is a mistake appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-19 00:00:00 UTC ]
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Less than four weeks after Advent appointed the investment bank Macquarie to find a buyer for its German bookselling operation Thalia, the US investor has reportedly taken the chain off the market because none of the interested parties was prepared to pay the asking price. According to... Continue reading at The Bookseller
[ The Bookseller | 2014-12-18 00:00:00 UTC ]
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The first Nielsen Children’s Book Summit convened in New York on Friday (12th December) at the McGraw-Hill Auditorium in midtown, saw over 150 participants attending the day-long meeting organized by Nielsen Book Americas SVP Jonathan Stolper and Bookigee’s Kristen McLean. They worked to be... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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The sky-high valuations of digital publishers such as BuzzFeed and Vox are fuelled by the idea that the media company of the future also has to be a tech company. Almost every new digital media business from Mashable to Pierre Omidyar's First Loo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-09 00:00:00 UTC ]
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That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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Egmont UK is cutting two roles in its marketing team following last year’s merger of its two book businesses. Sales, marketing and PR director Ingrid Gilmore confirmed that two employees will be made redundant, saying: “The restructure means that the marketing team will now consist of five... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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A bigger venue and a much expanded professional program awaited exhibitors and visitors to this year's China Shanghai International Children's Book Fair, which recently completed its second run from November 20–22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews
[ Betanews | 2014-11-25 00:00:00 UTC ]
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Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
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When PW began this series in September 2013, the book publishing industry appeared headed to a market where print and digital books would coexist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Website speculates on changes at Rupert Murdoch’s publishing company Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-21 00:00:00 UTC ]
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Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek
[ AdWeek | 2014-11-20 00:00:00 UTC ]
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Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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