There’s a growing trend in online publishing: Namely, media sites blocking users who choose to use ad-blocking software. In the past few days alone, a British publisher and the Forbes business news site have either implemented or are lookin ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
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Marketers continue to boost spending in the U.S. Hispanic media market, with 2014 advertising outlays growing by 12.0%, far ahead of the estimated 4.9% growth for overall U.S. major-media ad spending. As usual, internet spending (up 18.3%) and TV (up 14.7%) fueled that growth. Newspapers eked... Continue reading at Advertising Age
[ Advertising Age | 2015-08-03 00:00:00 UTC ]
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On the surface, Dot sounds like a fairly standard smartwatch: It resembles a Fitbit and features a messaging system, navigation functions, Bluetooth 4.0, an alarm and, of course, a timepiece. Dot is remarkable because it's a braille smartwatch -- t... Continue reading at Engadget
[ Engadget | 2015-08-03 00:00:00 UTC ]
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Orbile, a new Mexican ebookselling platform created by Kobo and bookstore chains Gandhi and Libreria Porrúa, will offer 70k ebooks on launch in September. The post Orbile Promises Mexican Readers Ebook Ecstacy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-01 00:00:00 UTC ]
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Roger Tagholm deconstructs the brilliance of Amazon's new Kindle advertisements, which promote the ereader as a chic, travel companion and paragon of cool. The post Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-30 00:00:00 UTC ]
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Today’s new breed of digital publishers is just not that into ad tech. Indeed, the much hyped cadre of venture-backed, Web-born, and millennially-inclined publishers — think Vox Media, Mic and Refinery29 &nd ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-28 00:00:00 UTC ]
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PW compiled a list of noteworthy publications of Pope Francis's second encyclical 'Laudato Si: On Care For Our Common Home.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-27 00:00:00 UTC ]
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Its social audience growing, Bloomberg Media Group is selling a product that lets advertisers target its audience that comes from those platforms. It's a counterintuitive move, as social audiences tend to be less engaged than direct ones. For advertisers that want to reach a social audience,... Continue reading at Digiday
[ Digiday | 2015-07-27 00:00:00 UTC ]
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'Circling the Sun' by bestselling author Paula McLain ('The Paris Wife') elaborates on the life of another fascinating woman. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-27 00:00:00 UTC ]
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'What Pet Should I Get?': New illustrations, books, and exhibits are still to come from Dr. Seuss, 24 years after his death. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-23 00:00:00 UTC ]
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'What Pet Should I Get?': New illustrations, books, and exhibits are still to come from Dr. Seuss, 24 years after his death. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-23 00:00:00 UTC ]
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First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek
[ AdWeek | 2015-07-22 00:00:00 UTC ]
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Over the past two years Time Inc., the magazine company, has attempted to position itself as Time Inc., the digital content brand. Core to the push has been video, which Time Inc. has produced in multiple forms. On the Web, its video team, now ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-21 00:00:00 UTC ]
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Does Germany's love of reading extend to ebooks? The results of the 2015 Allensbach Media Market Analysis reveal just how digital Germany's readers are. The post Do German Readers Prefer Print Books? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-21 00:00:00 UTC ]
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A scheme involving the White House, libraries and publishers will let children from cash-strapped families read free ebooksWhile the UK quibbles over library ebook lending, American publishers are teaming up with charities and libraries to give away thousands of ebooks to low-income students.... Continue reading at The Guardian
[ The Guardian | 2015-07-20 00:00:00 UTC ]
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If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
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This week we asked readers whether now is a good time to be in love with fiction--are great new books being written? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-16 00:00:00 UTC ]
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Publishers activate consumers on mobile recipe platforms. The post Meredith and Reader’s Digest Tap Into Mobile Shopping appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-13 00:00:00 UTC ]
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Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform that pulls location data from grocery stores and CPG brands into ads on publishers' websites.... Continue reading at AdWeek
[ AdWeek | 2015-07-13 00:00:00 UTC ]
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Harper Lee's second novel isn't set for publication until July 14, but readers are getting a sneak preview of the first chapter Friday. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-11 00:00:00 UTC ]
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Amazon says Harper Lee's Go Set a Watchman is the most pre-ordered title since the final Harry Potter book as the first chapter is published online. Continue reading at BBC News
[ BBC News | 2015-07-10 00:00:00 UTC ]
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