Inside Snapchat's new pitch to video advertisers: A penny a view

Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its comparable video ad product. Meanwhile Snapchat is touting full-screen, vertical videos as the superior format among rivals. Snapchat sent CEO Evan Spiegel to the French Riviera this week, coinciding with the official launch of the new video ad offering, which premiered in April but has yet to roll out widely. Snap Select is Snapchat’s competing offer to Facebook’s “in-stream reserve” and Google Preferred. All three are ways to buy premium video ad inventory while guaranteeing delivery to a set number of people—a method of ad buying that brands are used to in the TV landscape. “It’s premium content that is cherry-picked, so it’s supposed to be brand safe and it comes at a premium price,” says Alyssa Allen, group media director of social at AKQA. “Delivery is predictable, too.” The pitch deck, provided by a person familiar with Snapchat’s ad sales team who shared it on condition of anonymity, shows Snapchat is charging one cent for every completed view of the 6-second commercials. That comes to between $10 and $11 for a thousand views, which is less than half of what Facebook commands for in-stream reserve, the method of buying guaranteed ad space in Watch, the YouTube rival video... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-17 20:39:22 UTC ]
News tagged with: #digital platforms #brand safety #buy ads #portrait mode #brand-safe inventory #hearst

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Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with: #subscriber base #long time #seismic shift #nielsen

Little, Brown scoops book by 'Trump resistance' White House insider

Little, Brown is publishing a book from the anonymous senior official who wrote a New York Times op ed claiming to be part of “the resistance" inside Donald Trump's White House. Continue reading at The Bookseller

[ The Bookseller | 2019-10-23 07:27:05 UTC ]
More news stories like this | News stories tagged with: #white house

Nielsen Can Now Measure (Some) Amazon Prime Video Ratings

Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek

[ AdWeek | 2019-10-21 16:54:19 UTC ]
More news stories like this | News stories tagged with: #measure audiences #nielsen

Oneworld acquires inside story of musical family the Kanneh-Masons

Oneworld has acquired the memoir of the woman who raised seven extraordinarily talented musical children, the Kanneh-Masons, exploring parenting, music education and the boundless potential of all children. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 16:07:07 UTC ]
More news stories like this | News stories tagged with: #memoir

HCG lands 'magical' MG titles from Penny Chrimes

Hachette Children’s Group has acquired two "magical" middle-grade titles from author Penny Chrimes. Continue reading at The Bookseller

[ The Bookseller | 2019-10-14 10:18:05 UTC ]
More news stories like this | News stories tagged with: #hachette children #middle-grade titles #hachette

Inside Trump’s fight with the FBI: Partisan showdowns and human drama

In this blow-by-blow history, James B. Stewart makes his heroes and villains clear. Continue reading at The Washington Post

[ The Washington Post | 2019-10-11 15:52:00 UTC ]
More news stories like this | News stories tagged with: #inside trump #blow-by-blow history

Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp

What HBO’s ‘Succession’ can teach us about advertising

Political partners, personal friends: Inside the Obama-Biden bond

Steven Levingston explores how an unlikely pair overcame mutual skepticism to work together. Continue reading at The Washington Post

[ The Washington Post | 2019-10-04 14:20:30 UTC ]
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Inside the CIA’s hunt for a terrorist mastermind in pre-invasion Iraq

Former analyst Nada Bakos says the Bush administration had a chance to prevent the Islamic State. Continue reading at The Washington Post

[ The Washington Post | 2019-10-04 02:45:32 UTC ]
More news stories like this | News stories tagged with: #bush administration #islamic state

New connected TV study debunks 3 common myths about political advertising

The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 13:42:00 UTC ]
More news stories like this | News stories tagged with: #critical mass #media consumption #marketing strategy #consumers switch #nielsen

ICv2 Insider Talks 2019: Comics in the Age of Streaming

This year’s Insider Talks, ICv2's annual conference on comics and pop culture trends, will feature presentations by Graphix publisher David Saylor, ComicHub v-p Atom! Freeman, Comixology CEO David Steinberger and others. The event will be held Oct. 7 at Pace University. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-02 04:00:00 UTC ]
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With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #executive chairman #news corp

HQ snaps up insider's account from David Cameron’s former deputy chief of staff

HQ has acquired the debut non-fiction book from Kate Fall, David Cameron’s former deputy chief of staff, to provide "an insider’s account of life at the heart of Number 10". Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 06:34:06 UTC ]
More news stories like this | News stories tagged with: #hq snaps #david cameron #deputy chief #non-fiction book

Profile snaps up Christopher Wylie's 'inside story' of Cambridge Analytica

Profile Books will publish Cambridge Analytica whistleblower Christopher Wylie's debut, Mindf*ck: Inside Cambridge Analytica’s Plot to Break the World, next week. Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 16:47:46 UTC ]
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What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
More news stories like this | News stories tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Writing About Mental Illness from the Inside

Within the first week it was published, Bassey Ikpi’s essay collection I’m Telling the Truth, but I’m Lying, a collection of personal essays illuminating and encapsulating the experience of having mental illness, hit the New York Times bestseller list. What Ikpi depicts in I’m Telling the Truth... Continue reading at Electric Literature

[ Electric Literature | 2019-09-12 11:00:01 UTC ]
More news stories like this | News stories tagged with: #essay collection #post writing #inside appeared #mental illness #electric literature #times bestseller

A look inside the CIA that the agency isn’t ready for you to see

Amaryllis Fox shares details of her former job, but the CIA hasn’t approved her book yet. Continue reading at The Washington Post

[ The Washington Post | 2019-09-11 10:00:00 UTC ]
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You guys suck! The dos and don'ts of comparative advertising

The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-10 07:00:00 UTC ]
More news stories like this | News stories tagged with: #burger king #find ways #huge win #nielsen

S&S UK lands fashion insider's debut novel

Simon & Schuster UK will publish the debut novel of former fashion insider Sara-Ella Ozbek, pitched as “a filthier, more candid The Devil Wears Prada” and aimed at fans of “Fleabag”. Continue reading at The Bookseller

[ The Bookseller | 2019-09-02 21:57:13 UTC ]
More news stories like this | News stories tagged with: #debut novel