Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its comparable video ad product. Meanwhile Snapchat is touting full-screen, vertical videos as the superior format among rivals. Snapchat sent CEO Evan Spiegel to the French Riviera this week, coinciding with the official launch of the new video ad offering, which premiered in April but has yet to roll out widely. Snap Select is Snapchat’s competing offer to Facebook’s “in-stream reserve” and Google Preferred. All three are ways to buy premium video ad inventory while guaranteeing delivery to a set number of people—a method of ad buying that brands are used to in the TV landscape. “It’s premium content that is cherry-picked, so it’s supposed to be brand safe and it comes at a premium price,” says Alyssa Allen, group media director of social at AKQA. “Delivery is predictable, too.” The pitch deck, provided by a person familiar with Snapchat’s ad sales team who shared it on condition of anonymity, shows Snapchat is charging one cent for every completed view of the 6-second commercials. That comes to between $10 and $11 for a thousand views, which is less than half of what Facebook commands for in-stream reserve, the method of buying guaranteed ad space in Watch, the YouTube rival video... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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Steven Levingston explores how an unlikely pair overcame mutual skepticism to work together. Continue reading at The Washington Post
[ The Washington Post | 2019-10-04 14:20:30 UTC ]
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Former analyst Nada Bakos says the Bush administration had a chance to prevent the Islamic State. Continue reading at The Washington Post
[ The Washington Post | 2019-10-04 02:45:32 UTC ]
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The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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This year’s Insider Talks, ICv2's annual conference on comics and pop culture trends, will feature presentations by Graphix publisher David Saylor, ComicHub v-p Atom! Freeman, Comixology CEO David Steinberger and others. The event will be held Oct. 7 at Pace University. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-02 04:00:00 UTC ]
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Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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HQ has acquired the debut non-fiction book from Kate Fall, David Cameron’s former deputy chief of staff, to provide "an insider’s account of life at the heart of Number 10". Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 06:34:06 UTC ]
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Profile Books will publish Cambridge Analytica whistleblower Christopher Wylie's debut, Mindf*ck: Inside Cambridge Analytica’s Plot to Break the World, next week. Continue reading at The Bookseller
[ The Bookseller | 2019-09-30 16:47:46 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 10:00:00 UTC ]
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Within the first week it was published, Bassey Ikpi’s essay collection I’m Telling the Truth, but I’m Lying, a collection of personal essays illuminating and encapsulating the experience of having mental illness, hit the New York Times bestseller list. What Ikpi depicts in I’m Telling the Truth... Continue reading at Electric Literature
[ Electric Literature | 2019-09-12 11:00:01 UTC ]
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Amaryllis Fox shares details of her former job, but the CIA hasn’t approved her book yet. Continue reading at The Washington Post
[ The Washington Post | 2019-09-11 10:00:00 UTC ]
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The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-10 07:00:00 UTC ]
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Simon & Schuster UK will publish the debut novel of former fashion insider Sara-Ella Ozbek, pitched as “a filthier, more candid The Devil Wears Prada” and aimed at fans of “Fleabag”. Continue reading at The Bookseller
[ The Bookseller | 2019-09-02 21:57:13 UTC ]
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A high-level defector helps Sam Dagher explain the brutal conflict and the president’s role in it. Continue reading at The Washington Post
[ The Washington Post | 2019-08-30 12:37:45 UTC ]
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A seasoned editorial and agency assistant says a love of reading won’t get newcomers in the publishing door. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
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Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age
[ Advertising Age | 2019-08-28 16:12:29 UTC ]
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The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
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Coronet will publish an insider’s account on the world’s most controversial Indian guru Bhagwan Shree Rajneesh, also known as Osho. Continue reading at The Bookseller
[ The Bookseller | 2019-08-22 19:59:46 UTC ]
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Literary agents are gatekeepers of the publishing industry, and more than 50 literary agents and editors will be listening to pitches at the 2019 Writer's Digest Annual Conference as part of its popular Pitch Slam program. Here are a few Pitch Slam agents who have been featured on Publishing... Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-14 13:31:11 UTC ]
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At the Frankfurter Buchmesse, a "Focus: Film" networking sequence will include a pitching session for books with potential for screen development. The post Frankfurter Buchmesse Calls for ‘Revolutionary’ Book Pitches for Film appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-14 05:30:30 UTC ]
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HEROES CARRY SWORDS. Pale women with fine blonde hair are chosen for a special fate. Ugly sub-humans, often dark-skinned, offer diabolical bargains or, in an indistinguishable horde, hang out until the good guys stab them to death. Evildoers crave power, and the good reliably shrink from it.... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-08-10 12:30:59 UTC ]
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