Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its comparable video ad product. Meanwhile Snapchat is touting full-screen, vertical videos as the superior format among rivals. Snapchat sent CEO Evan Spiegel to the French Riviera this week, coinciding with the official launch of the new video ad offering, which premiered in April but has yet to roll out widely. Snap Select is Snapchat’s competing offer to Facebook’s “in-stream reserve” and Google Preferred. All three are ways to buy premium video ad inventory while guaranteeing delivery to a set number of people—a method of ad buying that brands are used to in the TV landscape. “It’s premium content that is cherry-picked, so it’s supposed to be brand safe and it comes at a premium price,” says Alyssa Allen, group media director of social at AKQA. “Delivery is predictable, too.” The pitch deck, provided by a person familiar with Snapchat’s ad sales team who shared it on condition of anonymity, shows Snapchat is charging one cent for every completed view of the 6-second commercials. That comes to between $10 and $11 for a thousand views, which is less than half of what Facebook commands for in-stream reserve, the method of buying guaranteed ad space in Watch, the YouTube rival video... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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If they succeed in distracting commuters from their smartphones, short story dispensers will be a welcome addition to the landscapeCan fiction miniatures dispensed through slots lure commuters away from their smartphone apps and social media feeds into the imaginary worlds created by authors... Continue reading at The Guardian
[ The Guardian | 2019-04-02 00:00:00 UTC ]
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Baseball’s annual rite of literary passage each spring is never shy of more rewrites. To get a clear read on why book publishers put on their straw hat and usher back Major League Baseball with dozens of new titles, note that all sorts of revisionist history, personality-driven essays or bios... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-01 00:00:00 UTC ]
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"Ladies Who Punch" details some of the never-reported scandals that plagued the hit TV talk show. Continue reading at The Huffington Post
[ The Huffington Post | 2019-03-28 01:55:17 UTC ]
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Two-year-old female-focused Freeda Media has worked with 150 brands on branded content campaigns, and revenue has seen triple-digit growth. The post Inside Facebook-born Freeda Media’s distributed publishing strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-27 00:00:00 UTC ]
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The Troy-based independent game developer Velan Studios has teamed up with one of the giants of the video game industry. Velan announced Tuesday that Electronic Arts Inc. will be the publisher for its first original game for consoles, PCs, and mobile. The studio also said it will be adding 40... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-03-26 00:00:00 UTC ]
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Cornerstone has acquired the rights to the “gripping” inside story of the “the last swashbucklers of global capitalism”. Continue reading at The Bookseller
[ The Bookseller | 2019-03-22 00:00:00 UTC ]
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Hachette Children’s Group (HCG) has acquired a book about consent by Rachel Brian, the animator and creator of the ‘Tea Consent’ video. Continue reading at The Bookseller
[ The Bookseller | 2019-03-19 00:00:00 UTC ]
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Facebook paints a bleak picture for the media industry, while ignoring its own role in publishing’s demise. Benevolent Doctor Facebook today gave the country a very grave diagnosis via a blog post. The company has found that–wait for it–local news is dying. In fact, Facebook says that about... Continue reading at Fast Company
[ Fast Company | 2019-03-18 00:00:00 UTC ]
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The vast majority of Turkish writers remain largely unknown in the U.S.—something the country's publishing market is aiming to change with a new fellowship. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Publishers in the new Facebook-funded program include BuzzFeed, Conde Nast and Viacom. The post Facebook is paying 12 publishers for Watch shows starring video creators appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-12 00:00:00 UTC ]
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The giants of the scientific publishing industry have made huge profits for decades. Now they are under threatScientific publishing has long been a licence to print money. Scientists need journals in which to publish their research, so they will supply the articles without monetary reward. Other... Continue reading at The Guardian
[ The Guardian | 2019-03-05 00:00:00 UTC ]
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French digital publisher Konbini is shifting the focus of its Snapchat to hard news versus pop-culture and entertainment. The post French lifestyle publisher Konbini pivots to news on Snapchat appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-05 00:00:00 UTC ]
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Octopus has signed a book by Netflix co-founder Marc Randolph, telling the inside story of how the business was built and changed the way people watch film and TV. Continue reading at The Bookseller
[ The Bookseller | 2019-03-02 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
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Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
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Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few... Continue reading at Digiday
[ Digiday | 2019-02-20 00:00:00 UTC ]
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Facebook is still paying for Facebook Watch shows. But the company is increasingly talking about Watch content that can be supported entirely by sharing ad revenue. The post Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-20 00:00:00 UTC ]
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The story of Dan Mallory, aka the bestselling author AJ Finn, reads like a thriller. But it asks uncomfortable questions of the literary worldA true story worthy of a Patricia Highsmith thriller was published this week in the New Yorker. The magazine detailed the deceptions of Dan Mallory, who... Continue reading at The Guardian
[ The Guardian | 2019-02-08 00:00:00 UTC ]
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