Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its comparable video ad product. Meanwhile Snapchat is touting full-screen, vertical videos as the superior format among rivals. Snapchat sent CEO Evan Spiegel to the French Riviera this week, coinciding with the official launch of the new video ad offering, which premiered in April but has yet to roll out widely. Snap Select is Snapchat’s competing offer to Facebook’s “in-stream reserve” and Google Preferred. All three are ways to buy premium video ad inventory while guaranteeing delivery to a set number of people—a method of ad buying that brands are used to in the TV landscape. “It’s premium content that is cherry-picked, so it’s supposed to be brand safe and it comes at a premium price,” says Alyssa Allen, group media director of social at AKQA. “Delivery is predictable, too.” The pitch deck, provided by a person familiar with Snapchat’s ad sales team who shared it on condition of anonymity, shows Snapchat is charging one cent for every completed view of the 6-second commercials. That comes to between $10 and $11 for a thousand views, which is less than half of what Facebook commands for in-stream reserve, the method of buying guaranteed ad space in Watch, the YouTube rival video... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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Andrew Weissmann targets Barr, Trump and his own Justice Department colleagues for criticism. Continue reading at The Washington Post
[ The Washington Post | 2020-09-22 05:53:09 UTC ]
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Former editor Leonard Downie Jr. offers a behind-the-scenes account of his 44 years at the newspaper. Continue reading at The Washington Post
[ The Washington Post | 2020-09-18 12:00:00 UTC ]
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A selection of Van Gogh’s correspondence gives us a fuller picture of the man behind the mercurial reputation. Continue reading at The Washington Post
[ The Washington Post | 2020-09-17 13:39:17 UTC ]
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The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian
[ The Guardian | 2020-09-17 02:14:42 UTC ]
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Headline Publishing Group will publish a memoir by Cliff Todd, the former head of the Forensics Explosive Laboratory. Continue reading at The Bookseller
[ The Bookseller | 2020-09-10 14:02:33 UTC ]
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The former first daughter, a force in publishing because of her Read With Jenna book club, is the author of a new essay collection, “Everything Beautiful in Its Time.” Continue reading at The New York Times
[ The New York Times | 2020-09-06 09:00:16 UTC ]
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A Wild Sheep Chase, Alfred Birnbaum’s English translation of Murakami’s novel Hitsuji wo meguru bōken, was warmly received in the US when it was first published by Kodansha International (KI) in 1989. Herbert Mitgang wrote in the New York Times that A Wild Sheep Chase was a “bold new advance in... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-02 08:49:59 UTC ]
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Michael Schmidt shows how Trump’s style erodes constitutional limits on the president’s power. Continue reading at The Washington Post
[ The Washington Post | 2020-08-31 12:00:00 UTC ]
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The Booksellers Association has released a video encouraging the public to visit bookshops, as the industry prepares for spate of "super Thursdays" this autumn. Continue reading at The Bookseller
[ The Bookseller | 2020-08-28 00:25:22 UTC ]
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Many publishers are enjoying record sales – but not all. We must take care that those with the biggest names and deepest pockets are not the only beneficiariesAs the weather turns and the days shorten, as trees bend low with fruit and blackberries darken the hedges, bookshops are bracing for a... Continue reading at The Guardian
[ The Guardian | 2020-08-23 17:25:02 UTC ]
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The Borough Press editor and Rising Star 2020 Ore Agbaje-Williams – who spearheaded her company's BAME open submissions period with The Good Literary Agency – shares her top tips for pitching and launching a new work project. Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 02:15:30 UTC ]
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For years, Penny Muse Abernathy—the Knight Chair in Journalism and Digital Media Economics at the UNC Hussman School of Journalism—has been studying the disintegration of journalism’s traditional business model, mapping losses of physical newsrooms across the United States. The current financial... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-08-19 12:57:27 UTC ]
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The Bookseller has been sold just three times in its 162-year history; the first time in 1998 by the founding Whitaker family to VNU (now better known as Nielsen), the second time in 2010 to Nigel Roby, and then, as announced last week, to the publisher of the Stage magazine. Continue reading at The Bookseller
[ The Bookseller | 2020-08-14 02:02:55 UTC ]
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Print edition of London paper will remain but focus will shift to digital and mobile platformsCoronavirus – latest updatesSee all our coronavirus coverageThe Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the... Continue reading at The Guardian
[ The Guardian | 2020-08-07 10:58:35 UTC ]
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News Corp columnist argues Victoria’s Covid-19 restrictions are stopping elderly from ‘dying a few months earlier’. Plus: ABC tweets paywalled Greg Sheridan pieceAndrew Bolt has doubled down on his argument that Covid-19 restrictions should be lifted because they are destroying the economy “to... Continue reading at The Guardian
[ The Guardian | 2020-08-07 01:07:39 UTC ]
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Behold the frescoed ceilings, marble floors, and centuries-old majesty of these monastic libraries around the world. Continue reading at Book Riot
[ Book Riot | 2020-08-06 10:37:00 UTC ]
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"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as... Continue reading at AdWeek
[ AdWeek | 2020-08-03 04:00:52 UTC ]
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A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
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Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 07:05:00 UTC ]
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Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek
[ AdWeek | 2020-07-28 21:26:52 UTC ]
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