Inside Fatherly’s very grown-up viral video strategy

Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert visitors into email subscribers, and even win on SEO topics once dominated by entrenched competitors. The post Inside Fatherly’s very grown-up viral video strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-16 00:00:00 UTC ]
News tagged with: #facebook video #great success #viral hits

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Why Business Insider won

Axel Springer's $343 million purchase of Business Insider set a new bar for digital publishing deals. Snark about BI's editorial content aside, the deal offers a few lessons for digital media: Size matters if you're going to be an advertising play. BI got big fast with clickable content that... Continue reading at Digiday

[ Digiday | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial content #deal offers #size matters #advertising play #steady leadership #digital edge

Bild owner to buy Business Insider

German publisher, Axel Springer, agrees to buy a controlling stake in the US news website Business Insider for $343m (£226m). Continue reading at BBC News

[ BBC News | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german publisher #axel springer #controlling stake

Strategies for Entering the Latin American EdTech Market

Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #top tips

Facebook Brings 360-Degree Virtual Reality Videos to News Feeds

Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and... Continue reading at AdWeek

[ AdWeek | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual reality #menlo park #single day

'Star Wars' takes center stage in Facebook's 360-degree video rollout

Facebook has added 360-degree videos to its news feed, an immersive feature the Menlo Park-based social media platform said will capitalize on a growing number of video publishers using the format. And to pique the interest of users, The Walt Disney Co. (NYSE: DIS) and Lucasfilm have published... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #star wars #growing number #video publishers #walt disney #force awakens

Facebook now supports 360-degree video

Facebook videos are about to get more interactive. The social network announced Wednesday it now supports 360-degree videos. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook videos

Fusion's #DearNextPresident Effort Shows Candidates Need a Wide Social Strategy

Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders... Continue reading at AdWeek

[ AdWeek | 2015-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social channels

Axel Springer Wants to Buy Business Insider for Around $560 Million

German publishing giant Axel Springer is closing in on a deal to buy Business Insider, in a deal that would value the Web publisher at around $560 million. Sources familiar with the two companies think a transaction could close w ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #axel springer #business insider #sources familiar

Facebook videos have fleeting lives

When a brand uploads a new video to Facebook, 94 percent of views it generates in the following week happen on that video, says Visible Measures. The stat shows that while video is booming on Facebook, it’s still difficult for brands and publishers to get people to watch their entire library,... Continue reading at Digiday

[ Digiday | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook videos #visible measures #entire library #popular videos

Axel Springer Eyes Controlling Stake in Business Insider

German publisher Axel Springer (SPRGn.DE) may want to increase its current 7 percent stake in U.S. news website Business Insider, German Manager Magazin reported on Thursday. Citing unnamed financial sources, the magazine said the publisher of ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider

Birocratic: The DJ who unwittingly provided the soundtrack to BuzzFeed video

If you've ever watched a BuzzFeed video, chances are you've heard the music of Birocratic. In 2013, independent music producer Brandon Rowan discovered after a tremendous spike in traffic that his instrumental hip-hop songs had become the soundtrack to many of the digital publisher's viral... Continue reading at Digiday

[ Digiday | 2015-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher #viral videos #commercial purposes

Inside the Hidden Costs of Programmatic

Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those... Continue reading at Advertising Age

[ Advertising Age | 2015-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital-media companies #ad tech #5% commission

Trinity Mirror Local Titles to Increase Focus on Metrics with New Digital Strategy

Trinity Mirror's new digital strategy for its regional titles will see an increased focus on analytics and a drive to boost audience engagement, the publisher announced yesterday. Neil Benson, editorial director for regionals at Trinity Mi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategy #trinity mirror #regional titles #increased focus

Margo Jefferson reveals life inside the black elite in 'Negroland'

At a time when black people are disrupting presidential campaign speeches nationwide in an effort to be recognized as human beings, "Negroland," the new memoir by Pulitzer Prize-winning cultural critic Margo Jefferson, offers poignant insight into what it means to have been raised in the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black people #human beings

Fitness Magazine Launches Digital Video Channel SweatTV

Leverages 'engagement player' tech from Selectable Media deal. The post Fitness Magazine Launches Digital Video Channel SweatTV appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-02 00:00:00 UTC ]
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Facebook ramps up video piracy fighting technology

Think of video piracy, and talk of BitTorrent probably isn’t far away. While torrented movies and TV shows account for a large proportion of pirated material, it is far from being the end of the story. Even sites as seemingly innocuous as Facebook can be part of the problem. The social network... Continue reading at Betanews

[ Betanews | 2015-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #large proportion #video publishers

Facebook to crack down on pirated videos

Facebook is improving its technology to better identify videos uploaded to its site without the permission of copyright holders. The move comes amid an explosion in the amount of video viewed on Facebook, posted by regular users, publishers and advertisers alike. Alongside the uptick in video... Continue reading at PC World

[ PC World | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #videos posted #copyright holders #regular users #video content #recent report #popular videos

Facebook is trying to make it easier to stop video piracy

From user-made clips to content from big media properties, video is all over Facebook (and more people than ever are using the social network). Along with that trend comes the problem of piracy: plenty of video publishers are seeing their work dist... Continue reading at Engadget

[ Engadget | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video publishers