TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. "The TV conversation on Twitter strongly influences mainstream media as well as consumer attitudes and behaviors," said Twitter global media and agency research director Anjali Midha. "As the research in our TVxTwitter Playbook demonstrates, there are actionable strategies and tactics that can help both programming content and advertising work harder by tapping into the power of their audiences." Here's a look at some key findings: Infographic: Carlos Monteiro This story first appeared in the Sept. 21 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Ann Cleeves' latest book The Long Call (Pan Macmillan) has been snapped up for a television series by Silverprint Pictures. Continue reading at The Bookseller
[ The Bookseller | 2019-08-27 07:15:07 UTC ]
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David Cameron will give a series of television and radio interviews to mark the publication of his autobiography, For the Record (William Collins), including John Humphrys' final "big" interview for the "Today" show next month. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 19:08:40 UTC ]
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Neil Gaiman will executive produce a new television series based on author Mervyn Peake's Gormenghast novels. Continue reading at The Bookseller
[ The Bookseller | 2019-08-18 19:21:19 UTC ]
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Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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BHP Comics has signed with Curtis Brown for the agency to represent the indie publisher's film and TV rights. Continue reading at The Bookseller
[ The Bookseller | 2019-08-13 01:17:45 UTC ]
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As the book world grieves the loss of legendary author Toni Morrison, many writers and readers took to Twitter to recognize her legacy. Continue reading at Book Riot
[ Book Riot | 2019-08-12 10:33:56 UTC ]
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Trapeze has pre-empted a non-fiction tie-in for new ITV Jane Austen drama "Sanditon", alongside a novelised version of the show. Continue reading at The Bookseller
[ The Bookseller | 2019-08-12 09:12:47 UTC ]
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Allie Reynolds’ sought after thriller Shiver (Headline) has been snapped up by Firebird Pictures for adaptation into a TV series. Continue reading at The Bookseller
[ The Bookseller | 2019-08-09 13:20:31 UTC ]
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Latest series of the US hit show will recount the former White House intern’s affair with the then president that led to his impeachment in 1998Monica Lewinsky is among the producers on a new series of American Crime Story focusing on the Bill Clinton sex scandal.Titled Impeachment: American... Continue reading at The Guardian
[ The Guardian | 2019-08-07 11:59:39 UTC ]
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Christi Daugherty’s YA thriller series Night School (Little, Brown) has been optioned for TV by the Intellectual Property Group. Continue reading at The Bookseller
[ The Bookseller | 2019-08-05 15:06:18 UTC ]
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Notice more TV ads lately? You’re not imagining it. The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads. Last quarter, commercial... Continue reading at Advertising Age
[ Advertising Age | 2019-08-02 17:18:39 UTC ]
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James Gould-Bourn’s debut novel Keeping Mum (Trapeze) has been optioned for a TV series by triple Emmy-winners Lime Pictures. Continue reading at The Bookseller
[ The Bookseller | 2019-07-31 04:13:19 UTC ]
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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During the past decade, Marvel and DC have created more than 20 TV shows featuring their superheroes and villains, but DC Universe's upcoming Harley Quinn series has something that none of those others does: lots and lots of F-bombs. The animated series, coming this fall to the DC Universe SVOD... Continue reading at AdWeek
[ AdWeek | 2019-07-23 18:14:43 UTC ]
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This week we're loaded with new stuff to watch on streaming, including Katee Sackhoff in a new non-Battlestar Galactica science fiction series, Another Life. Also new on Netflix this week is The Great Hack, a documentary focusing on the Cambridge Ana... Continue reading at Engadget
[ Engadget | 2019-07-23 02:28:00 UTC ]
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Helen Monks Takhar’s debut thriller about a millennial ‘snowflake’ intern pitted against an older editor, Precious You (HQ), is to be turned into a TV show. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 15:41:19 UTC ]
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Picador has scooped a witty 21st century astrology guide from Twitter stars the Astro Poets, helping readers navigate their friendships, career and love life. Continue reading at The Bookseller
[ The Bookseller | 2019-07-21 12:27:31 UTC ]
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The history of television ratings is of great interest to me because--to quote Maya Angelou--"if you don't know where you've come from, you don't know where you're going." Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but... Continue reading at AdWeek
[ AdWeek | 2019-07-18 16:04:09 UTC ]
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In this episode of A Phone Call With Paul, Paul Holdengraber speaks with David Ulin, writer, and former book critic of the Los Angeles Times, about the dramatic changes in Los Angeles, the literature of the city, and his work on Joan Didion. From the episode: Paul Holdengraber: What are the most... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-10 08:47:10 UTC ]
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The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom, when presented with a near-infinite number of entertainment choices, make none whatsoever. According to Nielsen’s newly released Total Audience Report for the first quarter of 2019,... Continue reading at Advertising Age
[ Advertising Age | 2019-07-02 20:18:24 UTC ]
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