TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. "The TV conversation on Twitter strongly influences mainstream media as well as consumer attitudes and behaviors," said Twitter global media and agency research director Anjali Midha. "As the research in our TVxTwitter Playbook demonstrates, there are actionable strategies and tactics that can help both programming content and advertising work harder by tapping into the power of their audiences." Here's a look at some key findings: Infographic: Carlos Monteiro This story first appeared in the Sept. 21 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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The TV audience in Baltimore for Saturday’s Preakness race was down 10.65 percent compared with that in 2018. Those are household figures from Nielsen that measure the size of the audience during the actual running of the race. They are provided by WBAL-TV, the NBC affiliate that aired NBC’s... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-20 13:50:00 UTC ]
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The TV audience in Baltimore for Saturday’s Preakness race was down 10.65 percent compared with that in 2018. Those are household figures from Nielsen that measure the size of the audience during the actual running of the race. They are provided by WBAL-TV, the NBC affiliate that aired NBC’s... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-20 13:50:00 UTC ]
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Headline non-fiction editor Richard Roper’s debut Something to Live For (Orion) has been optioned for TV by Expectation. Continue reading at The Bookseller
[ The Bookseller | 2019-05-14 00:00:00 UTC ]
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The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age
[ Advertising Age | 2019-05-04 00:00:00 UTC ]
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It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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Ben Aaronovitch’s bestselling Rivers of London series has been optioned for television by Simon Pegg and Nick Frost’s production company Stolen Picture. Continue reading at The Bookseller
[ The Bookseller | 2019-04-30 00:00:00 UTC ]
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SERIES Blindspot The team uncovers an international conspiracy while hunting for a stolen weapon in this new episode of the action drama; with Jaimie Alexander and Sullivan Stapleton. 8 p.m. NBC Dynasty Fallon (Elizabeth Gillies) takes over a publishing company, while Cristal (Ana Brenda... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-19 00:00:00 UTC ]
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Samantha Shannon’s international bestseller The Bone Season will be adapted into a "major" TV series by producer Harriet Hammond of Lunar Park. Continue reading at The Bookseller
[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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Ebury Press has bagged the first cookbook in 10 years by Ainsley Harriott, to tie-in with his latest primetime ITV series. Continue reading at The Bookseller
[ The Bookseller | 2019-04-12 00:00:00 UTC ]
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HarperCollins Publishers saw record profits before tax of £26.8m for the year ending 30th June 2018, almost double the 2017 figure, partly due to a monster The Lord of the Rings TV deal with Amazon. Continue reading at The Bookseller
[ The Bookseller | 2019-04-05 00:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. On April 22, publishing conglomerate Condé Nast—home of Vogue, The New Yorker,... Continue reading at Advertising Age
[ Advertising Age | 2019-04-04 00:00:00 UTC ]
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Boost from rights sale for multi-series adaptation, as eBooks continue to declineThe publisher HarperCollins UK has more than doubled its profits thanks to a hugely lucrative deal with Amazon for the rights to make multiple TV series based on The Lord of the Rings for its global streaming... Continue reading at The Guardian
[ The Guardian | 2019-04-04 00:00:00 UTC ]
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Zaffre has bought two new novels from Stacey Halls as TV rights for her debut, The Familiars, have been snapped up. Continue reading at The Bookseller
[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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The Department of Housing and Urban Development alerted Twitter Inc. and Alphabet Inc.’s Google last year that it is scrutinizing their practices for possible housing discrimination, a sign that more technology companies could be ensnared in a government probe of their lucrative demographic... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-28 23:15:00 UTC ]
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The Department of Housing and Urban Development alerted Twitter Inc. and Alphabet Inc.’s Google last year that it is scrutinizing their practices for possible housing discrimination, a sign that more technology companies could be ensnared in a government probe of their lucrative demographic... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-28 23:15:00 UTC ]
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Paramount bosses have snapped up the rights to author Candace Bushnell's upcoming book sequel. Continue reading at Stuff
[ Stuff | 2019-03-28 00:00:00 UTC ]
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Oprah Winfrey brings documentaries and Book Club, Steven Spielberg brings thrills and chills to Apple TV Plus. Continue reading at Stuff
[ Stuff | 2019-03-26 00:00:00 UTC ]
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The Ink Factory has snapped up film and television rights to The Plotters (Fourth Estate) by Un Su Kim. Continue reading at The Bookseller
[ The Bookseller | 2019-03-22 00:00:00 UTC ]
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British musician Stormzy is joining the cast of the BBC One adaptation of Malorie Blackman’s YA novel Noughts & Crosses (Penguin Random House Children's). Continue reading at The Bookseller
[ The Bookseller | 2019-03-22 00:00:00 UTC ]
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