TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. "The TV conversation on Twitter strongly influences mainstream media as well as consumer attitudes and behaviors," said Twitter global media and agency research director Anjali Midha. "As the research in our TVxTwitter Playbook demonstrates, there are actionable strategies and tactics that can help both programming content and advertising work harder by tapping into the power of their audiences." Here's a look at some key findings: Infographic: Carlos Monteiro This story first appeared in the Sept. 21 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Sharon Bolton's The Craftsman trilogy has been optioned by the same producers of the hit TV series "Killing Eve", Sid Gentle Films. Continue reading at The Bookseller
[ The Bookseller | 2018-10-16 00:00:00 UTC ]
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The Bright Agency is launching an in-house film and TV division and has hired Courtney Arumugam, formerly of Mattel Creations, to match Bright’s creators with studios and broadcasters. Continue reading at The Bookseller
[ The Bookseller | 2018-10-11 00:00:00 UTC ]
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Duck Soup Films has optioned Holly Bourne’s YA novel Are We All Lemmings and Snowflakes? (published by Usborne in August) for television. Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
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HarperCollins has agreed a deal with independent producer Rebecca Gushin to adapt Booker Prize-winning author Penelope Fitzgerald’s Human Voices for television. Continue reading at The Bookseller
[ The Bookseller | 2018-09-29 00:00:00 UTC ]
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Walker Books will next month publish a Christmas story by Irish TV presenter Ryan Tubridy, with illustrations by Chris Judge. Continue reading at The Bookseller
[ The Bookseller | 2018-09-26 00:00:00 UTC ]
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Canadian children’s book publisher Kids Can Press will see two of its book properties transformed into television shows next fall: Ashley Spires’ graphic novels about Binky the Space Cat and a picture-book series by Geneviève Côté. By Porter Anderson, Editor-in-Chief | @porter_anderson... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-20 00:00:00 UTC ]
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TV rights in Heather Morris’ bestselling novel The Tattooist of Auschwitz have been snapped up by Synchronicity Films for a multi-part, high-end international drama series. Continue reading at The Bookseller
[ The Bookseller | 2018-09-20 00:00:00 UTC ]
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A rise in the number and output of streaming platforms such as Amazon Video and Netflix has opened up new and profitable revenue streams for writers—but how can publishers help them grasp them? Continue reading at The Bookseller
[ The Bookseller | 2018-09-12 00:00:00 UTC ]
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UK production company Lime Pictures has optioned Emily Morris’ memoir My Shitty Twenties (Salt) for TV. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
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The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
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A group of Amazon employees in the US is being paid to promote the company on Twitter. Continue reading at The Bookseller
[ The Bookseller | 2018-08-29 00:00:00 UTC ]
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Nicole Kidman and the team behind “Big Little Lies” are helping to adapt Cecelia Ahern’s upcoming short story collection into a TV show. Continue reading at The Bookseller
[ The Bookseller | 2018-08-23 00:00:00 UTC ]
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Children’s author Malorie Blackman is one of the writers working on the new television series of Doctor Who, the BBC has revealed. Continue reading at The Bookseller
[ The Bookseller | 2018-08-22 00:00:00 UTC ]
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Benedicte Page reflects on the current status of literary fiction and the role of independent publishers in the book industry. Continue reading at The Bookseller
[ The Bookseller | 2018-08-21 00:00:00 UTC ]
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Royal Caribbean will no longer allow passengers to bring emotional support animals on its ships, such as the Mariner of the Seas. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-15 00:00:00 UTC ]
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Jane Corry’s My Husband’s Wife (Penguin) has been optioned as a TV series by the makers of “Baby Driver". Continue reading at The Bookseller
[ The Bookseller | 2018-08-14 00:00:00 UTC ]
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Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate. The post News publishers are using their brands to carve out space on TV screens appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-13 00:00:00 UTC ]
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Tony Kent’s debut thriller Killer Intent (Elliott & Thompson) is to be developed for television by independent production company Liberty Films. Continue reading at The Bookseller
[ The Bookseller | 2018-08-09 00:00:00 UTC ]
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Jack Dorsey refuses to follow Apple, Facebook and YouTube in banning Jones, saying he will be guided by principles rather than pressureTwitter founder Jack Dorsey has defended his company’s decision to continue publishing the controversial tweets of the American conspiracy theorist Alex Jones,... Continue reading at The Guardian
[ The Guardian | 2018-08-08 00:00:00 UTC ]
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Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-30 00:00:00 UTC ]
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