TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. "The TV conversation on Twitter strongly influences mainstream media as well as consumer attitudes and behaviors," said Twitter global media and agency research director Anjali Midha. "As the research in our TVxTwitter Playbook demonstrates, there are actionable strategies and tactics that can help both programming content and advertising work harder by tapping into the power of their audiences." Here's a look at some key findings: Infographic: Carlos Monteiro This story first appeared in the Sept. 21 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Twitter made a move to protect brands from having their advertisements appear alongside objectionable content by tweaking the requirements for participation in its Amplify program for publishers. Vice president of emerging content products Mike Park announced in a blog post that in order to... Continue reading at AdWeek
[ AdWeek | 2018-02-23 00:00:00 UTC ]
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Usborne has bought a new middle grade title by Matt Brown, a DJ, TV presenter and the author of the Compton Valance series. Continue reading at The Bookseller
[ The Bookseller | 2018-02-23 00:00:00 UTC ]
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We spoke with cartoonist Luke Pearson about the new Netflix original show, inspired by his Hildafolk graphic novel series, which will air in fall 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-22 00:00:00 UTC ]
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Ebury is publishing the official TV tie-in to BBC One's new 2018 cookery show, Britain’s Best Cook. Continue reading at The Bookseller
[ The Bookseller | 2018-02-22 00:00:00 UTC ]
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#publish britain
How to diversify platform distribution in the wake of Facebook's news-feed changes, what more can be done to throttle ad fraud, and the GDPR are all top of mind for publishers attending Digiday's Publishing Summit Europe. The post ‘Twitter is having a comeback’: What’s on the minds of European... Continue reading at Digiday
[ Digiday | 2018-02-21 00:00:00 UTC ]
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You will not read many author interviews or book reviews on this blog unless a book is something special. Jonathan Abrams’ “All the Pieces Matter: The Inside Story of The Wire” is something special. Abrams, a senior writer who who covers the NBA for Bleacher Report, is a superb sports reporter.... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-02-19 00:00:00 UTC ]
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The production company behind the ITV series "Vera" and BBC1's "Shetland" has acquired exclusive television rights to Black Tudors: The Untold Story (Oneworld) by Miranda Kaufmann. Continue reading at The Bookseller
[ The Bookseller | 2018-02-16 00:00:00 UTC ]
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It's that time of year again: TV networks and digital publishers will begin making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season.Viacom-owned Nickelodeon will kick things off in March, followed by Hallmark Channel parent Crown Media.... Continue reading at Advertising Age
[ Advertising Age | 2018-02-14 00:00:00 UTC ]
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Twitter's European vice-president, Bruce Daisley, is publishing a book with Penguin Random House offering his insights for "redesigning" the world of work. Continue reading at The Bookseller
[ The Bookseller | 2018-02-13 00:00:00 UTC ]
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SUNDAY Coverage of the “2018 Winter Olympics” in PyeongChang, South Korea continues throughout this week and the next. Various times, NBC, CNBC, NBC Sports Network and USA I, Tania: The six-part docu-series “The Radical Story of Patty Hearst” retells the 1970s-era tale of the heiress turned... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-10 00:00:00 UTC ]
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The UK is in danger of losing its children’s television industry, Anne Wood, founder of Ragdoll Productions, has told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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These are the Facebook execs using Twitter to promote the social network and attack its critics. The post The Facebook execs who turn to Twitter for publisher charm offensive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-01 00:00:00 UTC ]
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An animated TV series based on Victoria Kann’s bestselling Pinkalicious picture books will debut on February 19 on PBS Kids. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-30 00:00:00 UTC ]
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Along with platforms like Snapchat and Apple News, Twitter has an opportunity to cozy up to publishers where Facebook has disappointed them. The post Bloomberg’s Twitter network TicToc is getting 750,000 daily views appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-26 00:00:00 UTC ]
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In this week’s Rundown, we examine why digital publishers may not find quick profits in TV. The post The Rundown: The pivot to TV isn’t easy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-24 00:00:00 UTC ]
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Heidi Perks’ psychological suspense novel has been optioned for television by the production company responsible for “The Miniaturist”. Continue reading at The Bookseller
[ The Bookseller | 2018-01-23 00:00:00 UTC ]
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Barrister Sarah Langford’s memoir will be adapted for TV by Working Title Television. Continue reading at The Bookseller
[ The Bookseller | 2018-01-17 00:00:00 UTC ]
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Hollywood is adding jobs and giving a boost to small businesses around the country as studios continue to ramp up production of TV series and digital content, according to a new report that is expected to be published Monday by the Motion Picture Assn. of America. The MPAA said that jobs... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-17 00:00:00 UTC ]
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Facebook playing a shrunken role as the de facto regulator of media will be a good thing in the long run. The post ‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-15 00:00:00 UTC ]
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An upcoming article may reveal the creator of the infamous “Shitty Men in Media” list. Now women in the industry are fighting back. Earlier today, rumors began circulating on Twitter that a well-known magazine is planning to publish an article about the so-called “Shitty Men in Media” list. The... Continue reading at Fast Company
[ Fast Company | 2018-01-09 00:00:00 UTC ]
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