TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. "The TV conversation on Twitter strongly influences mainstream media as well as consumer attitudes and behaviors," said Twitter global media and agency research director Anjali Midha. "As the research in our TVxTwitter Playbook demonstrates, there are actionable strategies and tactics that can help both programming content and advertising work harder by tapping into the power of their audiences." Here's a look at some key findings: Infographic: Carlos Monteiro This story first appeared in the Sept. 21 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Wildfire has signed a three-book deal with former Royal Air Force technician and graphic designer Zack Scott. Continue reading at The Bookseller
[ The Bookseller | 2017-03-11 00:00:00 UTC ]
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Hot trends, innovations and big challenges in magazine media. The post A Broad Perspective on the Print Landscape appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-09 00:00:00 UTC ]
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Nadiya Hussain is releasing a tie-in cookery book with Michael Joseph for her new primetime eight-part BBC2 cookery series of the same name, Nadiya’s British Food Adventure. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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Twitter personality Hrtbps, who has almost 50k followers, is crowdfunding a photo book about Britain with Unbound. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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Mick Finlay’s Sherlock-inspired novel Arrowood has been snapped up for a television adaptation by the makers of "Bad Education" with Kathy Burke joining as executive producer. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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The sports publisher is still holding on to a sneaky traffic-boosting tactic. The post ESPN drops false play buttons on Facebook, maintains them on Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the... Continue reading at Advertising Age
[ Advertising Age | 2017-02-27 00:00:00 UTC ]
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TV networks and digital publishers are gearing up for their annual pitches to media buyers and marketers on upcoming programming and ad products, but it appears there will be far fewer glitzy presentations and parties than in years past.Nickelodeon will kick things off in March, but parent... Continue reading at Advertising Age
[ Advertising Age | 2017-02-24 00:00:00 UTC ]
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Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian
[ The Guardian | 2017-02-23 00:00:00 UTC ]
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Neuroscientist and author of This Is Your Brain On Music Daniel Levitin talks about information overload. Neuroscientist and author of This Is Your Brain On Music Daniel Levitin talks about information overload.When it comes to music and the human brain, Daniel Levitin's... Continue reading at Fast Company
[ Fast Company | 2017-02-17 00:00:00 UTC ]
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Freelance journalist Fiona Cummins' debut novel Rattle (Pan Macmillan) is being adapted for television by Stephen Susco, screenwriter behind "The Grudge" and "Red". Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
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A 36-year-old kids' fantasy novel comes to UK and US screens this month. 'Ronya, the Robber's Daughter' is by Astrid Lindgren, author of Pippi Longstocking. The post An English Translation of a Japanese TV Series Based on a Swedish Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-16 00:00:00 UTC ]
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Julia Roberts is starring in Annapurna Pictures' TV adaptation of Maria Semple's second novel Today Will be Different. Continue reading at The Bookseller
[ The Bookseller | 2016-12-21 00:00:00 UTC ]
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Viking's recently-published title The Power is set to be turned into a long-running, global television series by Sister Pictures, co-producers of ITV's "Broadchurch". Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry... Continue reading at AdWeek
[ AdWeek | 2016-12-12 00:00:00 UTC ]
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HQ has won two books by debut author Vicky Newham with TV rights selling to Playground Entertainment after a "hard-fought" five-way auction. Continue reading at The Bookseller
[ The Bookseller | 2016-12-10 00:00:00 UTC ]
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To get you ready for the weekend, we've rounded up some of our best stories this week: Twitter is falling out of favor with publishers as a reliable driver of traffic. It doesn’t have the audience scale, visual storytelling tools and ad products that Snapchat, Instagram and Facebook do. On... Continue reading at Digiday
[ Digiday | 2016-12-10 00:00:00 UTC ]
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Social publishing is becoming a zero-sum game. As media companies clamor for readers on Facebook, Instagram and Snapchat, Twitter is losing the attention battle. Publishers are waking up to the fact that Twitter doesn't have the audience scale, visual storytelling tools and ad products that the... Continue reading at Digiday
[ Digiday | 2016-12-08 00:00:00 UTC ]
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Television rights to Tom Marcus’ memoir Soldier Spy have been sold to Kudos, producers of "Broadchurch", "Spooks" and "Human", who are planning a returnable series. Continue reading at The Bookseller
[ The Bookseller | 2016-12-08 00:00:00 UTC ]
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With restructuring, centralization of content creation and the scaling back of print publications, it's been a rough year for some magazines. As they search for larger, younger audiences, they're getting creative on all social media platforms. We explore the shifting media landscape of fashion,... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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