TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. "The TV conversation on Twitter strongly influences mainstream media as well as consumer attitudes and behaviors," said Twitter global media and agency research director Anjali Midha. "As the research in our TVxTwitter Playbook demonstrates, there are actionable strategies and tactics that can help both programming content and advertising work harder by tapping into the power of their audiences." Here's a look at some key findings: Infographic: Carlos Monteiro This story first appeared in the Sept. 21 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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You’ve heard about it. You’ve read about it. You may have even Tweeted about it. But it looks as if Twitter’s non-chronological “algorithmic” timeline is almost here.According to a BuzzFeed report published Friday, the company plans to unveil its algorithmic timeline “as soon as next week.” An... Continue reading at PC World
[ PC World | 2016-02-07 00:00:00 UTC ]
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A revitalised bricks and mortar offer, new routes to readers and healthy exports are among the key elements that combined to create “a new landscape” for the trade in 2015, with publishers saying last year’s market growth is sustainable—despite a drop in digital sales. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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The Chinese government has broken its silence on the disappearance of five Hong Kong booksellers widely suspected of being detained by the authorities over the publication of controversial books critical of China's elite. Continue reading at The Bookseller
[ The Bookseller | 2016-01-19 00:00:00 UTC ]
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Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for... Continue reading at AdWeek
[ AdWeek | 2016-01-19 00:00:00 UTC ]
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New Writing North, working with Channel 4, Northumbria University and Lime Pictures, is offering aspiring TV writers from the North of England 12-month placements in either soap or children’s drama production companies. Continue reading at The Bookseller
[ The Bookseller | 2016-01-14 00:00:00 UTC ]
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The Investigatory Powers Bill may only be in draft form at the moment, but the UK government has already come in for criticism for its plans. Today, scores of pieces of written evidence, both for and against the proposals, have been published, including input from the Reform Government... Continue reading at Betanews
[ Betanews | 2016-01-08 00:00:00 UTC ]
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Fans of Cassandra Clare will be able to watch the TV adaptation of her bestselling series The Mortal Instruments (Walker Books) next month, as Netflix has announced a global release date, excluding the US, of 13th January. Continue reading at The Bookseller
[ The Bookseller | 2015-12-24 00:00:00 UTC ]
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Recommended Reading highlights the best long-form writing on technology and more in print and on the web. Some weeks, you'll also find short reviews of books that we think are worth your time. We hope you enjoy the read.I Tried Holiday Shopping on Fa... Continue reading at Engadget
[ Engadget | 2015-12-05 00:00:00 UTC ]
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SERIES The Twilight Zone An annual tradition continues as KTLA presents an 18-episode marathon of Rod Serling's classic 1960s-era sci-fi anthology series. 9 a.m. to 6 p.m. KTLA 2 Broke Girls Ryan Hansen guest stars as Caroline's (Beth Behrs) ex-boyfriend. 9:30 p.m. CBS Elementary "Law &... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-26 00:00:00 UTC ]
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Headline communications director Georgina Moore offers 10 tips for publishers promoting new titles and seeking Twitter success. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which... Continue reading at AdWeek
[ AdWeek | 2015-11-18 00:00:00 UTC ]
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We asked our readers to pick their favorite book of 2015 and spread the word on Twitter. Congrats to our winner, @MitchRappFans, whose pick won the most retweets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
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Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Facebook is already dominating peoples’ phone time, and now it wants a crack at your lock screen, too. The social network rolled out a new app called “Notify” on Wednesday specifically to send you mobile notifications fr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
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Quadrille is publishing a new James Martin TV tie-in, titled More Home Comforts. Continue reading at The Bookseller
[ The Bookseller | 2015-11-07 00:00:00 UTC ]
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University Press Week runs November 8-14. This handy infographic summarizes all you need to know about this dynamic segment of the publishing industry. The post Infographic: Launching University Press Week, November 8-14 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-06 00:00:00 UTC ]
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In a tweet with the hashtag #PWbestbooks, tell us the title and author of your favorite 2015 book, and tell us why for a chance to win our top 10 books of 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-05 00:00:00 UTC ]
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When The New York Times announced that it would create a separate, centralized group of editors and designers to focus on producing its daily print product, those at the German publishing giant Axel Springer’s Die Welt took particular notic ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
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In the future, we may remember 2015 as the year when content fragmentation hit the mainstream. Facebook Instant Articles (or Facebook IA in the interest of brevity), Snapchat Discover, Apple News, Twitter Moments, and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-26 00:00:00 UTC ]
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Online publishers are about to get a lot more options for embedding tweets in their stories, with Twitter announcing a new “ecosystem” of products around embedded tweets today at its Flight developer conference. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
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