TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. "The TV conversation on Twitter strongly influences mainstream media as well as consumer attitudes and behaviors," said Twitter global media and agency research director Anjali Midha. "As the research in our TVxTwitter Playbook demonstrates, there are actionable strategies and tactics that can help both programming content and advertising work harder by tapping into the power of their audiences." Here's a look at some key findings: Infographic: Carlos Monteiro This story first appeared in the Sept. 21 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Author George RR Martin's epic science fiction story series Wild Cards is to be developed for TV following the success of Game of Thrones. Continue reading at BBC News
[ BBC News | 2016-08-09 00:00:00 UTC ]
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Natalie Portman is to star in a miniseries adaptation of by Karen Joy Fowler (Serpent’s Tail). Continue reading at The Bookseller
[ The Bookseller | 2016-08-09 00:00:00 UTC ]
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It's no longer a question of "if," it's a question of "when." Digital publishers like Vox Media, BuzzFeed, Thrillist Media Group, and Mashable are all moving closer to being on TV, even though it's taking a little longer than some media-watchers might have predicted.On Friday, "daily digital... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Mention the name Domino to any décor-savvy 30-something, and you're likely to get a squeal of excitement followed by a sigh of nostalgia. Launched by Condé Nast in 2005, Domino was a revolutionary brand within the shelter category, embracing a fun and eclectic design mix that was largely absent... Continue reading at AdWeek
[ AdWeek | 2016-07-26 00:00:00 UTC ]
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Former culture minister Ed Vaizey and CILIP c.e.o. Nick Poole have engaged in a Twitter row about the former’s perceived lack of leadership over library policy and "very soft" actions while in the role of libraries minister. Continue reading at The Bookseller
[ The Bookseller | 2016-07-21 00:00:00 UTC ]
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A comic book cover featuring Wonder Woman. One of Dynamite’s goals is to further diversify its audience. Continue reading at The New York Times
[ The New York Times | 2016-07-18 00:00:00 UTC ]
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Studio Lambert has optioned TV rights to Scilly Police Sergeant Colin Taylor’s memoir after a “hard-fought” auction between six publishers. Continue reading at The Bookseller
[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five police officers. To help viewers stay informed, Twitter's recently-launched Watch Mode seems to be getting... Continue reading at AdWeek
[ AdWeek | 2016-07-08 00:00:00 UTC ]
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Pan Macmillan author Lucinda Riley’s The Seven Sisters series has been optioned for a multi-season TV series with LA production company Raffaella Productions. Continue reading at The Bookseller
[ The Bookseller | 2016-07-02 00:00:00 UTC ]
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BBC Books is publishing an in-depth account of the Class of '92’s takeover of Salford City FC, authored by the ex-Manchester United stars Gary Neville, Phil Neville, Paul Scholes, Ryan Giggs and Nicky Butt, with chief football writer for the Mail on Sunday Rob Draper. Continue reading at The Bookseller
[ The Bookseller | 2016-06-22 00:00:00 UTC ]
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Roald Dahl's Matilda may have her own stage show but Australian author Jacqueline Harvey's Alice-Miranda character has snaffled her first animated international television series. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2016-06-22 00:00:00 UTC ]
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Simon & Schuster UK is to publish The Century Girls, a "unique, social history, female-narrative" by Tessa Dunlop. Continue reading at The Bookseller
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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Finally, some good news for Yahoo: Its home page still sends a lot of traffic to publishers. Yahoo went from being the 16th-biggest referral source for publishers to the third after Google Search and Facebook, now that it's accounting for its dark traffic. The ranking comes from Chartbeat. A big... Continue reading at Digiday
[ Digiday | 2016-06-04 00:00:00 UTC ]
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Jonathan Franzen’s Purity is to be made into a television show starring Daniel Craig. Continue reading at The Bookseller
[ The Bookseller | 2016-06-03 00:00:00 UTC ]
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An unconfirmed number of jobs are under consultation at Oxford University Press's English Language Teaching division, the publisher has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2016-05-17 00:00:00 UTC ]
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Sandstone author Jorn Lier Horst has partnered with Norway's Cinenord and Danish production company Good Company Films to bring the protagonist of his novels, Chief Inspector William Wisting, to TV. Continue reading at The Bookseller
[ The Bookseller | 2016-05-12 00:00:00 UTC ]
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Production company Lime Pictures has acquired the TV rights to Dawn Kurtagich’s YA novel The Dead House. Continue reading at The Bookseller
[ The Bookseller | 2016-05-11 00:00:00 UTC ]
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Atlantic Books title Distress Signals, a thriller from debut Irish author Catherine Ryan Howard, has been optioned for TV by Great Point Media-backed Jet Stone Productions. Continue reading at The Bookseller
[ The Bookseller | 2016-04-27 00:00:00 UTC ]
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Bandit Television has acquired the television rights to Louise O’Neill’s Asking for It, a novel about sexual assault. Continue reading at The Bookseller
[ The Bookseller | 2016-04-12 00:00:00 UTC ]
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