TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. "The TV conversation on Twitter strongly influences mainstream media as well as consumer attitudes and behaviors," said Twitter global media and agency research director Anjali Midha. "As the research in our TVxTwitter Playbook demonstrates, there are actionable strategies and tactics that can help both programming content and advertising work harder by tapping into the power of their audiences." Here's a look at some key findings: Infographic: Carlos Monteiro This story first appeared in the Sept. 21 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Twitter's 140-character limit died today after a long battle with Facebook. It is survived by brands, publishers and personalities, who will miss its insistence on wit and getting to the point.That's right: Twitter is expanding its character limit on text posts to 280 characters from 140,... Continue reading at Advertising Age
[ Advertising Age | 2017-09-27 00:00:00 UTC ]
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Hera Pictures has acquired the TV rights to Emmy-award winning writer and historian Benjamin Woolley's new book, The King’s Assassin: The Fatal Affair of George Villiers and James I (Pan Macmillan). Continue reading at The Bookseller
[ The Bookseller | 2017-09-26 00:00:00 UTC ]
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Jonathan Stroud’s Lockwood & Co. series will be adapted for television by the team behind Hollywood film “Baby Driver”. Continue reading at The Bookseller
[ The Bookseller | 2017-09-20 00:00:00 UTC ]
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Chris Grabenstein's middle grade fantasy caper will premiere on Nickelodeon as an original TV movie on October 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-19 00:00:00 UTC ]
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Sister Pictures has acquired the television rights for writer and comedian Adam Kay’s debut This is Going To Hurt: Secret Diaries Of A Junior Doctor in a 12-way auction. Continue reading at The Bookseller
[ The Bookseller | 2017-09-07 00:00:00 UTC ]
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TV rights for Stuart Turton’s debut The Seven Deaths of Evelyn Hardcastle (Bloomsbury) have been optioned by House Productions ahead of the book's UK publication in February 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-08-31 00:00:00 UTC ]
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Novelist Howard Jacobson has said children may be illiterate in 20 years' time, thanks to the rise of smartphones and social media platforms such as Twitter. Continue reading at The Bookseller
[ The Bookseller | 2017-08-22 00:00:00 UTC ]
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Facebook announced Wednesday that it has invented, well, television.The social network finally revealed the details behind a new video hub that it had been developing for months. It has been in talks with publishers and networks to deliver new shows and a revamped video section to host the... Continue reading at Advertising Age
[ Advertising Age | 2017-08-10 00:00:00 UTC ]
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The new feature, Watch, lets users discover videos from outside their feed more easily, and will also dabble in original contentFacebook has revamped its video offering, creating a new, TV-like rival to YouTube and dabbling in original content in a bid to get people to spend even more time on... Continue reading at The Guardian
[ The Guardian | 2017-08-10 00:00:00 UTC ]
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The Handmaid’s Tale has leapfrogged Paula Hawkins’ Into the Water to claim the Monthly E-Book Ranking top spot for June. Continue reading at The Bookseller
[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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The summer 2018-slated Great American Read is an eight-part TV series that will explore the power of books in American society. The show will culminate with a list of the top 10 books ever written, according to the general public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-31 00:00:00 UTC ]
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Simon James Green’s YA debut, Noah Can’t Even, has been optioned for TV by Urban Myth Films. Continue reading at The Bookseller
[ The Bookseller | 2017-07-21 00:00:00 UTC ]
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Transparency reports about government data requests have become very common from tech companies such as Facebook, Twitter and Google. But while these firms publish reports, their hands are tied when it comes to what they can reveal. Twitter wants to change that. A federal judge in California... Continue reading at Betanews
[ Betanews | 2017-07-07 00:00:00 UTC ]
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Peter Ackroyd’s latest non-fiction Queer City (Chatto and Windus), looking at London through the history and experiences of its gay population, has been optioned by Two Halves Pictures for television. Continue reading at The Bookseller
[ The Bookseller | 2017-07-01 00:00:00 UTC ]
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Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at Advertising Age
[ Advertising Age | 2017-06-20 00:00:00 UTC ]
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Natalie Dye’s debut novel about the sinking of the Arandora Star ship during World War Two, killing 865 people, has been optioned for television. Continue reading at The Bookseller
[ The Bookseller | 2017-06-17 00:00:00 UTC ]
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Before Sachsgate felled his career, Wossy was top of the chatshow tree. Now he makes do with Gino D’Acampo while Graham Norton entertains Tom CruiseBack at the end of March, Graham Norton staged a live version of his chatshow for Comic Relief. One of the many guests on his extended sofa that... Continue reading at The Guardian
[ The Guardian | 2017-06-12 00:00:00 UTC ]
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US film and TV producer Louise Goodsill has optioned Frances Hardinge's award-winning novel The Lie Tree (Pan Macmillan Children’s Books). Continue reading at The Bookseller
[ The Bookseller | 2017-06-10 00:00:00 UTC ]
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The Pioneer Woman Magazine is Ree Drummond’s latest project. The post Hearst, Scripps Team Up for Another TV-Inspired Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-07 00:00:00 UTC ]
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Eleventh Hour Films (EHF) has optioned the screen rights to Anthony Horowitz’s Alex Rider novels (Walker Books). Continue reading at The Bookseller
[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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