TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. "The TV conversation on Twitter strongly influences mainstream media as well as consumer attitudes and behaviors," said Twitter global media and agency research director Anjali Midha. "As the research in our TVxTwitter Playbook demonstrates, there are actionable strategies and tactics that can help both programming content and advertising work harder by tapping into the power of their audiences." Here's a look at some key findings: Infographic: Carlos Monteiro This story first appeared in the Sept. 21 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
News tagged with:
#consumer attitudes
#key findings
#carlos monteiro
#adweek magazine
Twitter is about to catch up to Facebook circa 2011. The self-styled information network recently announced it will partner with Foursquare to let you tag your tweets with specific locations. Until now, including your location in a tweet only added the general area you were in, such as a city or... Continue reading at PC World
[ PC World | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video showing
#facebook users
Full business model in place after 3 months in public beta. The post TV Guide Magazine Goes Live With TVInsider.com appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public beta
The New York Times reports that educational publisher Pearson has been “monitoring student media” to find possible "leaks" of the company's tests. The post Controversy: Pearson Publishing Monitoring Students’ Twitter Posts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#twitter posts
To mark the opening of the 'Insurgent' film, HarperCollins and Twitter are partnering to offer fans of Veronica Roth's Divergent trilogy a discounted hardcover of the 'Insurgent' movie tie-in edition via Twitter links. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sell books
#veronica roth
#divergent trilogy
#movie tie-
"@TheBuzzer," a Fox Sports network show that exists almost entirely on social platforms, has reduced its output on YouTube over the past several months in favor of publishing videos directly to Facebook and Twitter. In doing so, it has found that Twitter is best for videos about breaking news... Continue reading at Digiday
[ Digiday | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social platforms
Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication Entertainment Weekly, according to two people familiar with the matter.The position -- president of... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#people magazine
#people familiar
#largest brand
#sec filings
#recently served
Twitter on Monday began giving publishers the ability to embed Twitter video on their sites, meaning YouTube and Facebook now have some new competition in the category. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
More news stories like this |
A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile ads
#week ago
#begun working
#move appeared
#simply put
#lose money
The future of platforms like Facebook and Twitter is like cable providers, and publishers will be like networks, publishing content directly on platforms -- and relying on the platforms, to a large extent, for monetization. Jon Steinberg, CEO of North America of Daily Mail, sees Snpachat... Continue reading at Digiday
[ Digiday | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jon steinberg
#daily mail
#publish directly
Organized by PEN American Center and the National Coalition Against Censorship, the panel discussion “After Charlie: What’s Next for Art, Satire and Censorship,” illustrated some of the problems inherent in offering a civilized response to an utterly uncivilized act. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#charlie hebdo
#national coalition
#panel discussion
Police detective Harry Bosch is the protagonist in Michael Connelly's series, the most recent installment of which is 'The Burning Room.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv series
#book series
#michael connelly
#burning room
How much does an ebook cost in Australia, Germany or India? EPub Direct offers an infographic with key statistics on ebook pricing and more. The post Ebook Pricing in Australia, Germany, India: Infographic from ePub Direct appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook pricing
#ebook cost
#key statistics
Author of Fever Pitch is adapting a book of the same name based on the memoirs of Nina Stibble, a nanny who worked for some of London’s leading literary lightsThe author of Fever Pitch, Nick Hornby, is penning his first TV drama, based on the memoirs of a nanny who worked for some of the leading... Continue reading at The Guardian
[ The Guardian | 2015-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary london
#nina stibbe
#award-winning book
#fever pitch
#nick hornby
#tv drama
#leading lights
#half-hour episodes
BitTorrent today announced a partnership with Rapid Eye Studios to launch BitTorrent Originals. Together, the pair will create original video content and distribute it exclusively on BitTorrent Bundle, the company’s publishing platform. The post BitTorrent Will Soon Produce Its Own TV Shows... Continue reading at Wired
[ Wired | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bittorrent bundle
#tv shows
#publishing platform
The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong growth
#conference call
#flat market
#ad sales
#modest improvement
The novelist Robert Harris was right to call the BBC’s lack of a books show a ‘disgrace’. There’s plenty the corporation could do to make a popular literary programme on TVWith injury, there is always a little insult. When a BBC spokesperson, responding to Robert Harris’s complaints at the Costa... Continue reading at The Guardian
[ The Guardian | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#casual vacancy
#hilary mantel
#jk rowling
#publishing industry
#potential readers
#night watch
There has been an outpouring of support in the trade for Robert Harris's public call for a dedicated BBC TV books programme. Continue reading at The Bookseller
[ The Bookseller | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#robert harris
#public call
At its heart, Twitter seems to be suffering from some sort of existential crisis, struggling to work out if it's a social network, a messaging service or a publishing platform. Today sees the company launch two features that, if we're honest, only re... Continue reading at Engadget
[ Engadget | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#existential crisis
#messaging service
#publishing platform
TV rights to Jessie Burton’s bestselling novel The Miniaturist (Picador) have been optioned by the company behind the adaptation of Hilary Mantel’s Wolf Hall. London-based Company Pictures optioned the TV rights in a deal negotiated by Rich Green at ICM Partners on behalf of Juliet Mushens at... Continue reading at The Bookseller
[ The Bookseller | 2015-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hilary mantel
#wolf hall
#deal negotiated
#rich green
#icm partners
#juliet mushens
#agency group
John Dale believes he has invented new television format ahead of the general electionJohn Dale, former national newspaper investigative reporter and magazine editor, believes he has invented - or stumbled across - a new television format: constituency TV.Dale launched a Facebook page and a... Continue reading at The Guardian
[ The Guardian | 2015-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#london borough
#magazine editor