TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. "The TV conversation on Twitter strongly influences mainstream media as well as consumer attitudes and behaviors," said Twitter global media and agency research director Anjali Midha. "As the research in our TVxTwitter Playbook demonstrates, there are actionable strategies and tactics that can help both programming content and advertising work harder by tapping into the power of their audiences." Here's a look at some key findings: Infographic: Carlos Monteiro This story first appeared in the Sept. 21 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
News tagged with:
#consumer attitudes
#key findings
#carlos monteiro
#adweek magazine
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wry how-
#installment titled
#turkey leg
#android emphasizes
#barnes noble
#give books
#christmas gifts
Comics like Powers are flooding networks, cable, and now your PlayStation--often with a more diverse cast than they had on the page.In December of 1999, well before he became the man behind every Marvel title of note from Avengers to X-Men, writer and artist Brian Michael Bendis published a... Continue reading at Fast Company
[ Fast Company | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie comics
#diverse cast
#failed attempts
Ann Leckie's prize-winning sci-fi novel Ancillary Justice (Orbit UK) has been optioned for TV. Writing on her blog, the author revealed that the book has been optioned by production company Fabrik and Fox Television Studios, which previously worked together on the US version of "The Killing"... Continue reading at The Bookseller
[ The Bookseller | 2014-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ann leckie
#author revealed
#previously worked
#michael connelly
#crime series
A Twitter campaign to encourage more authors to sign up to Public Lending Right has been successful, according to Tracy Chevalier. Seventy authors registered for PLR in the first week of the campaign, led by Chevalier - an increase of 400% on the same period the year before. Chevalier, chair... Continue reading at The Bookseller
[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#authors sign
#tracy chevalier
#public lending
#regular basis
In October, three new cookbooks based on hit TV shows will help you take your fandom to the next level—into the kitchen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-20 00:00:00 UTC ]
More news stories like this |
Anna Lena Films has acquired the film and TV rights for Wilbur Smith’s novel Desert God, published by HarperCollins. The rights were bought from Kevin Conroy Scott at Tibor Jones Management. The deal also includes film and TV rights to River God and The Seventh Scroll, also from the Epic... Continue reading at The Bookseller
[ The Bookseller | 2014-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv deal
#wilbur smith
#tv rights
Kobo’s president has launched a Twitter tirade about why indie authors should beware of Amazon’s supplier negotiation tactics. Michael Tamblyn, president and chief content officer of the Canada-based ebook company, took to social media today (17th October) to warn self-published authors in 32... Continue reading at The Bookseller
[ The Bookseller | 2014-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie authors
#michael tamblyn
Ever wonder how to craft the perfect salad bite? Or keep your grilled cheese crispy? These infographics from Dan Pashman, author of 'Eat More Better' (S&S, Oct.), will show you how. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-16 00:00:00 UTC ]
More news stories like this |
Publishers continue to struggle with print vs. digital issues, says Marianne Calilhanna, marketing director of Cenveo Publisher Services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital landscape
#publishers continue
#marketing director
TV network options on books have exploded. Publishers Lunch, a trade that tracks book industry deals, lists an ever-increasing number of television options over the last few years, with 2013 setting the record and this year looking good. And with massive success stories like Game of Thrones... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bbc america
#lev grossman
“I was Dick Donner’s assistant for four years, where I just constantly asked him about Superman,” confessed Geoff Johns, chief creative officer of DC Comics. “And The Goonies. He told me once that if he’d done another Superman movie, he would have made it about Brainiac, and I was just like,... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#movie theaters
Specs Who Maria Bartiromo Claim to fame: Global markets editor, Fox Business Network; host of Opening Bell With Maria Bartiromo on Fox Business (weekdays at 9 a.m. ET) and Sunday Morning Futures With Maria Bartiromo on Fox News (Sundays at 10 a.m. ET) Base New York What’s the first information... Continue reading at AdWeek
[ AdWeek | 2014-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long time
#favorite app
#peter thiel
#foreign affairs
Local TV and radio broadcasters in Amarillo, Texas, consider yourselves on notice: the Amarillo Globe-News smells blood in the water and is coming after your business. That’s because Les Simpson, publisher of the Morris Communications-own ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
More news stories like this |
For the last several years, the New York artist has fastidiously tracked the phrase "working on my novel" as used on Twitter. His new book, Working On My Novel, collects hundreds of these tiny declarations of literary intent. It's a clever conceit, but it's also something more. Taken together,... Continue reading at Wired
[ Wired | 2014-09-15 00:00:00 UTC ]
More news stories like this |
So you've got "a friend" who is a social media addict. They check in to every location, Instagram every meal, even use "hashtag" in conversation. Well, Buffer can help them keep their social media feeds flowing with content without chaining them to a phone or laptop. The way Buffer works is... Continue reading at PC World
[ PC World | 2014-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#twitter posts
#real life
Publisher and retailer F+W is launching a new television show teaching people craft skills.... Continue reading at The Bookseller
[ The Bookseller | 2014-08-27 00:00:00 UTC ]
More news stories like this |
This infographic, The Digital Roadmap for Libraries, offers the possible applications of the new generation of technologies in library services, well beyond ebooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital roadmap
#library services
Gannett Co., the owner of USA Today, will split into two publicly traded companies, one focused on broadcasting and digital businesses and the other on publishing, it said today, following the trend that has swept the media business.Signaling its interest in digital investment, the company also... Continue reading at Advertising Age
[ Advertising Age | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital investment
#tax-free distribution
#similar moves
#time warner
After the BBCs commissioning of Walter, a police comedy drama submitted by ITVs Kevin Lygo under the pseudonym Ruby Solomon, some commissioners are said to be wearily preparing to find out all the names of their rivals kids, so theyre ready in future for scripts by good but unknown writers for... Continue reading at The Guardian
[ The Guardian | 2014-08-03 00:00:00 UTC ]
More news stories like this |
Novelist David Mitchell is to tell a 6,000-word story on Twitter, beginning today (14th July).... Continue reading at The Bookseller
[ The Bookseller | 2014-07-11 00:00:00 UTC ]
More news stories like this |