Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for the content they produce and that consumers love," said Ben Barokas, founder and CEO of Sourcepoint. "This data reveals some important clues about what lies ahead as publishers wrestle with these challenges. The majority of publishers today favor a combination of messaging, content blocking and ad blocker circumvention, and we expect to see premium publishers devote significant energy to these efforts this year." Here's a look at the findings: Infographic: Carlos Monteiro This story first appeared in the Jan. 18 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2016-01-19 00:00:00 UTC ]
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Walker Books will publish Michael Rosen’s The Missing; The True Story of my Family in World War Two in January 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-11-26 17:56:29 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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Canada’s women-led publishers are in a unique position to make more diverse voices heard. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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Hodder & Stoughton will publish an "entertaining and informative" guide to success from ex-England coach Sir Clive Woodward after the Rugby World Cup. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 22:55:28 UTC ]
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Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-11 04:03:29 UTC ]
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Robert L. Bernstein, a publishing executive and human rights activist who presided over a generation of dynamic growth at Random House and advocated for dissidents around the world, from the Soviet Union to Argentina, has died after a brief illness. He was 96. The tall, sandy-haired... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-29 20:40:00 UTC ]
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Figures from across the children’s book world have been paying tribute to the “extraordinary” Judith Kerr, following her death at the age of 95. Continue reading at The Bookseller
[ The Bookseller | 2019-05-23 21:54:07 UTC ]
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Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
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Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. All Peckered out: Supermarket tabloid the National Enquirer, as you’ve probably... Continue reading at Advertising Age
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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Bumble this month launched its first foray into print and announced a new partnership with actress and entrepreneur Priyanka Chopra Jonas. The woman-first dating app now has a magazine, which the company is publishing with New York-based Hearst Magazines Corp. Fashion entrepreneur and model... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-04-10 00:00:00 UTC ]
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World Editions has scooped the English translation of Adeline Dieudonné’s debut Real Life, translated by Roland Glasser, with 18 foreign publishers snapping up translation rights. Continue reading at The Bookseller
[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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Ruth Reichl’s latest memoir, “Save Me the Plums,” covers her years as editor in chief of Gourmet from 1999 until the magazine folded a decade later. It’s a chronicle of Reichl’s conflicted feelings about success: her ambition to remake a legendary food magazine that had become out of touch, and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-04 00:00:00 UTC ]
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Bodour Al Qasimi, the founding president of the Emirates Publishers Association reflects on the last decade of book publishing in the UAE and the Arab world The post Emirates Publishers Association at 10: Driving Books’ Fast Progress in the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-21 00:00:00 UTC ]
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Even as the UK Parliament was compounding the UK's confusion on Brexit at Westminster Tuesday evening, the London Book Fair International Book Awards audience cheered internationalism and cross-cultural solidarity in the largest yet round of honors for the program. The post London Book Fair’s... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-13 00:00:00 UTC ]
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Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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This year's London Book Fair coincides with the arrival of the International Publishers Association's new president and vice-president, leading 'a conversation of public debate' about publishers' role amid 'sensitive socio-cultural issues.' The post Ahead of London Book Fair: IPA’s New... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-05 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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