Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for the content they produce and that consumers love," said Ben Barokas, founder and CEO of Sourcepoint. "This data reveals some important clues about what lies ahead as publishers wrestle with these challenges. The majority of publishers today favor a combination of messaging, content blocking and ad blocker circumvention, and we expect to see premium publishers devote significant energy to these efforts this year." Here's a look at the findings: Infographic: Carlos Monteiro This story first appeared in the Jan. 18 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2016-01-19 00:00:00 UTC ]
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About six months into his new role as managing director of the Bureau international de l'édition française, or BIEF, Nicolas Roche is leading the French publishing industry's outreach program to open new markets and develop new readership for France's literature. The post BIEF’s Nicolas Roche on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-20 00:00:00 UTC ]
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Representatives of the Publishers Association call on the government to make sure the UK retains its place as ‘the world’s publisher’UK publishing is world leading and a cornerstone of Britain’s cultural and economic influence. The books and journals our authors write have helped shape thoughts... Continue reading at The Guardian
[ The Guardian | 2018-04-10 00:00:00 UTC ]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more. The post The Rundown: Publishers sweat the ad details appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
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Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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In the run-up to this spring's Bologna Children's Book Fair, a total 30 children's publishing companies are nominated for Best Children's Publisher of the Year, an awards program turning six years old this year. The post Bologna’s Top Five 2018 Children’s Publishing Companies from Six World... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-28 00:00:00 UTC ]
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From the director of Frankfurter Buchmesse to the founder of a Thai publishing house and a Norwegian publisher who was shot in Oslo: sharp cautionary remarks about self-censorship and its dangers. The post Self-Censorship in Publishing Today: World Industry Leaders on a Subtle, Growing Challenge... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-22 00:00:00 UTC ]
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“Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products.” The post How European publishers are diversifying from overreliance on ad revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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The chief executive of Hachette Livre, Arnaud Nourry, says the industry has had ‘one or two successes among a hundred failures’ and that ebooks have ‘no creativity’The head of one of the world’s largest book publishers has described the ebook as “a stupid product” that is unlikely to see further... Continue reading at The Guardian
[ The Guardian | 2018-02-20 00:00:00 UTC ]
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The All Party Parliamentary Group on Publishing has called for evidence from the trade as it seeks to maintain a “world-leading” publishing sector in the UK. Continue reading at The Bookseller
[ The Bookseller | 2018-02-16 00:00:00 UTC ]
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Three days of presentations, debate, and discussion will bring together in New Delhi representatives of 60 countries amid geo-political and publishing challenges. The International Publishers Association's president is calling for 'trustworthy information.' The post The International Publishers... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-07 00:00:00 UTC ]
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In our interview with Grano de Sal, a brand-new publishing house in Mexico City, we learn that the publisher is looking for edgy books and world Spanish rights. The post Mexican Publisher Grano de Sal Looking for World Spanish Rights, Translations, and Controversy appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-30 00:00:00 UTC ]
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In this week’s Rundown, publishers of all stripes are coming to grips with Facebook’s major news feed changes. The post The Rundown: Publishing in a post-Facebook world appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-17 00:00:00 UTC ]
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"It’s classic Facebook -- it gives with one hand and takes with the other.” The post With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-16 00:00:00 UTC ]
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Getting rid of the web's most annoying ads is coming at a costfor publishers.The Coalition for Better Ads says its program to reshape the web will kick off in January, when it will begin certifying publishers that abide by its standards and approving browser makers to enforce compliance.The... Continue reading at Advertising Age
[ Advertising Age | 2017-12-19 00:00:00 UTC ]
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Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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"More thought is going into sonic branding." The post Radio broadcaster Global is using news publishers’ data to target audio ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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Publishers running ads within Facebook Instant Articles no longer have to resort to HTML to turn those ads on or off. Product manager Hassam Tewfik announced in a Facebook Media blog post that the social network added a monetization tab to Facebook Audience Network, enabling publishers to toggle... Continue reading at AdWeek
[ AdWeek | 2017-11-07 00:00:00 UTC ]
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During town hall-style meetings and working groups, attendees identified the biggest issues on their minds, including GDPR enforcement worries and social media platforms. The post On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-26 00:00:00 UTC ]
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Looking to attract stakeholders to join the effort with money and board membership, BookMap, an effort to size up world publishing, is launched. The post New BookMap Initiative: Trying To Chart the World Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-23 00:00:00 UTC ]
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