In the post-Facebook era, publishers see increase in direct traffic

Chartbeat is publishing new data today that shows that more mobile readers are coming to publishers’ sites and apps directly than from social. The post In the post-Facebook era, publishers see increase in direct traffic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-05-29 00:00:00 UTC ]
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Publishers’ Facebook videos are shared 7 times more than links

Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to... Continue reading at Digiday

[ Digiday | 2016-05-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #facebook videos #video posts


Publishers on Facebook Live: The good, the bad and the bitchy

Brands may still be treading lightly, but publishers have been going all-in on Facebook Live. So much so that it’s becoming impossible to scroll through your Facebook feed without coming across a live video stream involving some wacky science experiment or a celebrity Q&A. But not all videos... Continue reading at Digiday

[ Digiday | 2016-05-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #created equal #facebook feed #facebook live #post publishers


Distrust Abounds in the Facebook-Publisher Relationship

Observations from the IMAG 2016 conference in San Francisco. The post Distrust Abounds in the Facebook-Publisher Relationship appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-18 00:00:00 UTC ]
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Facebook Is Expanding Its Video Ads With Publishers Like USA Today and Daily Mail

In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek

[ AdWeek | 2016-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #original version #publisher websites #$250 million #pre-roll ads


'Call of Duty' publisher brings esports to Facebook Live

Activision Blizzard is set to conquer a new frontier: Facebook's live video feature. The world's largest video game publisher announced improvements it plans to implement to its various esports platforms, most notably a push to broadcast esports to t... Continue reading at Engadget

[ Engadget | 2016-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #activision blizzard #facebook live


The mixed, early impact publishers are seeing from Facebook Instant Articles

Publishers are starting to see the results of Facebook Instant Articles, which launched widely last month, giving them a way to post fast-loading content directly to the social network. One publisher, on background, shared a week’s worth of data that showed the reach of Instant Articles versus... Continue reading at Digiday

[ Digiday | 2016-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #half compared #time spent


Facebook Reactions make up 16 percent of total publisher likes

It’s been two months since Facebook rolled out its five new emoji reactions (love, sad, wow, etc.), to let people express more than just that they “liked” something. NewsWhip looked at their use across 20 publishers over the past two weeks and found that Fox News got the most reactions... Continue reading at Digiday

[ Digiday | 2016-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #angry reaction #fox news #facebook rolled


Publishers 'feeding on scraps from Facebook', says Bloomberg Media boss

Justin Smith says social network makes far more money from ads in its news feed than news organisations do from linked trafficNewspapers, magazines and other publishers are “feeding on the scraps” of Facebook’s multibillion-dollar ad business despite playing a central role in keeping the social... Continue reading at The Guardian

[ The Guardian | 2016-04-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publisher content #publisher websites #publishing arm #bloomberg media #central role


Facebook transparency report shows increase in government data requests, most with gagging orders

Facebook has published its latest Global Government Requests Report covering the second half of 2015. The transparency report reveals that there has been as 13 percent increase in the number of government requests for data, but it also shows that Facebook is still not able to be as transparent... Continue reading at Betanews

[ Betanews | 2016-04-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #government requests #data requests


Newfoundland and Labrador Publishers Unite Against Increased Book Tax

Residents and publishers in the remote Canadian province are wringing their hands over a 10% tax jump on all book purchases, set to take effect in January 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book purchases


Facebook delivers new ways for publishers make money (and get readers) from Instant Articles

Facebook is trying to sweeten the deal for Instant Articles publishers. At its F8 developers conference today. the social network showed off expected new video ads, which can go right into Instant Articles. It also discussed its new branded content policies, which allow publishers to create... Continue reading at Digiday

[ Digiday | 2016-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video ads


Publishers rush to get their bots on Facebook Messenger

Publishers are getting chatty with Facebook Messenger. Facebook opened its anticipated Messenger platform today that lets publishers, retailers, brands and anyone build bots to interact with the 900 million users on the app. Publishers like CNN and Business Insider were ready with bot launches... Continue reading at Digiday

[ Digiday | 2016-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media world #facebook made #business insider #facebook opened #facebook messenger #lets publishers #publishers rush


Facebook opens the door to branded content from top publishers

Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media outlets #post ads #branded content #facebook opens #rules apply


Facebook Opens Up Branded Content to Publishers

Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #branded content #facebook opens #publishers appeared


Facebook Will Pay Publishers to Livestream Video in New Hub

Facebook has created a video hub that will roll out in the coming weeks for its flagship mobile app. According to a TechCrunch story, a button for the hub will receive prominent placement in the Facebook app and often highlight live video—though it will offer recorded clips as well.   ... Continue reading at AdWeek

[ AdWeek | 2016-04-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #big shift #feel connected #social platform #mark zuckerberg #twitter-owned periscope #engagement metrics


Watch out, YouTube: Facebook’s new video section has publishers excited

Facebook is rolling out a bunch of new live video features, including a video section that will prioritize live content above on-demand videos. Publishers like Business Insider and The Washington Post expect the new features to grow viewership on the platform. And with a dedicated section, clear... Continue reading at Digiday

[ Digiday | 2016-04-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing directly #dedicated section #business insider #video section #post watch


Facebook Live video service sees company paying news publishers

Payments to BuzzFeed and others reflects Facebook’s desire to ensure Live has sufficient engaging contentFacebook is paying news publishers and broadcasters, including the New York Times, BuzzFeed and Sky, to provide content on its live video service.Video has become a priority for Facebook and... Continue reading at The Guardian

[ The Guardian | 2016-04-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #core part #provide content


Facebook drives up to 7 times more traffic than Twitter. Get to know your social audience

Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsored content #google amp #distributed platforms #social channels #social audience


For France’s Libération, Facebook Instant Articles drives a 30 percent increase in time spent

French publisher Libération has gone all in on Facebook Instant Articles, publishing all 150 daily articles to the platform, according to Libération's head of digital, Xavier Grangier. Since January it has found time spent on articles has increased 33 percent to over four minutes, according to... Continue reading at Digiday

[ Digiday | 2016-03-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #facebook fans #facebook users #time spent


Sun publisher posts £250m loss due to write-down and hacking costs

Rupert Murdoch’s News Group Newspapers pushed to loss as value of publishing rights falls and £50m is set aside to deal with continuing cost of hacking scandalThe publisher of the Sun has recorded a loss of more than £250m after making a huge write-down and paying out further costs associated... Continue reading at The Guardian

[ The Guardian | 2016-03-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #legal fees #public officials #phone hacking #rupert murdoch