In the post-Facebook era, publishers see increase in direct traffic

Chartbeat is publishing new data today that shows that more mobile readers are coming to publishers’ sites and apps directly than from social. The post In the post-Facebook era, publishers see increase in direct traffic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-05-29 00:00:00 UTC ]
News tagged with: #post-facebook era #direct traffic #data today #mobile readers

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As promised, Facebook traffic to news publishers declines again, post news-feed change

Traffic to news publishers has dipped again since Facebook said it would prioritize users' posts in the news feed, according to multiple data sources. The post As promised, Facebook traffic to news publishers declines again, post news-feed change appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #facebook traffic


Download: The publisher’s survival guide for the post-Facebook era

In this special Digiday guide, Digiday editors and reporters walk you through what to expect in the post-Facebook era. The post Download: The publisher’s survival guide for the post-Facebook era appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post-facebook era #survival guide #post download #digiday editors


Facebook always wins: Data shows publishers are buying far more Facebook traffic

Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday

[ Digiday | 2017-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #facebook traffic


After Ups and Downs, Facebook Referral Traffic to Publishers Stabilizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
More news stories like this | News stories tagged with: #news publisher #campbell brown #news partnerships


After ups and downs, Facebook referral traffic to publishers stablizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday

[ Digiday | 2019-12-10 05:01:35 UTC ]
More news stories like this | News stories tagged with: #news publisher #referral traffic #major role #campbell brown #news partnerships


Facebook Is Exploring a Way for Publishers to Test Different Versions of Organic Posts

Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing best. Lucia Moses of Digiday reported that publishers in the test group can create up to four... Continue reading at AdWeek

[ AdWeek | 2018-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday reported #including buzzfeed #publishing partners #organic posts #facebook confirmed #test group


Facebook’s New Political Algorithms Increase Tension With Publishers

Mark Thompson, left, the chief executive of The New York Times Company, with Thomas Friedman, a Times columnist, in 2016. At a panel discussion on Thursday, Mr. Thompson said Facebook uses algorithms that can mischaracterize news as partisan political content. Continue reading at The New York Times

[ The New York Times | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #panel discussion #times columnist #mark thompson


Publishers Are Seeing Traffic From More Than Just Facebook and Google

For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple algorithm change continues to loom over publishers, but Parse.ly's latest traffic report has a... Continue reading at AdWeek

[ AdWeek | 2018-06-09 00:00:00 UTC ]
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Despite subsidies disappearing, some publishers see hope for Facebook Live post-algorithm change

A majority of top publishers continue to post live videos to Facebook each month, according to data from Socialbakers. The post Despite subsidies disappearing, some publishers see hope for Facebook Live post-algorithm change appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-28 00:00:00 UTC ]
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The Rundown: Publishing in a post-Facebook world

In this week’s Rundown, publishers of all stripes are coming to grips with Facebook’s major news feed changes. The post The Rundown: Publishing in a post-Facebook world appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post-facebook world


‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape

Facebook playing a shrunken role as the de facto regulator of media will be a good thing in the long run. The post ‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long run #good thing #watershed moment


Facebook Will Show You Fewer Posts From Brands and Publishers, and More Baby Photos

Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age

[ Advertising Age | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reach audiences #media partners #thursday evening #video posts #media companies


‘We’re marching in the same direction’: Facebook is emphasizing Groups, and publishers are following suit

Publishers may be pulling away from Facebook in favor of keeping readers on their own sites, but they’re finding favor in Facebook Groups. The post ‘We’re marching in the same direction’: Facebook is emphasizing Groups, and publishers are following suit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finding favor #facebook groups


Facebook May Let Publishers Label Posts as Breaking News

Facebook confirmed that it is testing a way for publishers to add a "breaking news" label to their posts. The Next Web director of social media Matt Navarra shared a screenshot of the feature via tweet: NEW: Facebook working on a 'Breaking News' tag for news publishers Pages?... Continue reading at AdWeek

[ AdWeek | 2017-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #breaking news #facebook confirmed


Facebook Tests a News Feed Without Posts From Publishers

Antsy publishers are starting to fear for their position within Facebook's powerful News Feed, now that tests have begun pushing their posts to an alternate timeline.On Monday, Facebook acknowledged it was testing a version of the social network overseas where publishers' articles appear in a... Continue reading at Advertising Age

[ Advertising Age | 2017-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-mailed statement #dedicated space #separate feeds #sponsored post


Hack: Publishers Game Facebook By Posting Pictures As 'Videos'

Credit: Illustration by Tam Nguyen/ Ad AgeIf you can't beat the system, game the system.Facebook has made it clear that it will prioritize and reward publishers who post video on the platform. But publishers lacking in video content need not wory, though: One new tactic involves posting static... Continue reading at Advertising Age

[ Advertising Age | 2017-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video content #post video


‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook

Publishers said they buy traffic through Facebook to fill insertion orders, promote new products and make money through arbitrage. The post ‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #buy traffic #facebook appeared


Facebook faces increased publisher resistance to Instant Articles

As subscription growth becomes more top of mind to publishers, Facebook's fast-loading article feature is losing favor. The post Facebook faces increased publisher resistance to Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription growth


Now Facebook Says It Gave Some Publishers Bad Traffic Numbers on Instant Articles

Facebook has reported yet another glitch in the data it gives publishers and marketers to understand their activity on the social network.This time Facebook found a problem that gave some publishers inaccurate traffic numbers, underestimating iPhone audiences on certain posts, according to a... Continue reading at Advertising Age

[ Advertising Age | 2016-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small group #blog post