Most publishers aren’t making money from their video content on Facebook, for starters. The post In 2018, the video bubble will burst appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-12-20 00:00:00 UTC ]
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Dozens of news publishers including ABC News, NowThis and the Washington Post plan to produce hours of live Facebook videos during Election Day. Most are focused on providing the latest election news from around the country. NowThis plans to counter-program by hosting a watch party on Facebook... Continue reading at Digiday
[ Digiday | 2016-11-08 00:00:00 UTC ]
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When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of... Continue reading at Digiday
[ Digiday | 2016-11-03 00:00:00 UTC ]
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Literary agent Peter Cox on the story behind a spooky Halloween video for Michelle Paver's Thin Air. Continue reading at The Bookseller
[ The Bookseller | 2016-11-01 00:00:00 UTC ]
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Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie... Continue reading at AdWeek
[ AdWeek | 2016-10-31 00:00:00 UTC ]
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Amazon UK and US is launching Bookaboo as its new original kids series on Prime Video. Continue reading at The Bookseller
[ The Bookseller | 2016-10-29 00:00:00 UTC ]
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Publishers need social video to stay relevant on younger-skewing platforms like Snapchat and Instagram. But churning out multiple (good) 15-second videos a day is no simple task. Learn how top digital publishers are taming the social media mess using creative collaboration tools. Sponsored... Continue reading at Digiday
[ Digiday | 2016-10-25 00:00:00 UTC ]
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Hachette will be bringing in more regular, clearer and more detailed royalty statements for authors by the end of 2018, the company has said in a letter to its authors. Continue reading at The Bookseller
[ The Bookseller | 2016-10-15 00:00:00 UTC ]
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Hours after the Washington Post published a video of Donald Trump in 2005 stating, among other things, that "And when you're a star, they let you do it...You can do anything. Grab them by the p---y," the candidate issued a video response that went ou... Continue reading at Engadget
[ Engadget | 2016-10-08 00:00:00 UTC ]
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Verizon and Comcast are not the first to try and build streaming video platforms for the best short-form web content -- AOL and Yahoo have already failed at it. Unlike digital publishers that dip their toes into video, these companies are willing to spend serious money on content. But money... Continue reading at Digiday
[ Digiday | 2016-10-06 00:00:00 UTC ]
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Sigalit Hart, a children’s storyteller and producer, has launched an online TV channel dedicated to children’s books. Continue reading at The Bookseller
[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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Sony’s Columbia Pictures has announced it is creating a live-action, CG motion picture based on the works of Beatrix Potter. Continue reading at The Bookseller
[ The Bookseller | 2016-09-27 00:00:00 UTC ]
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Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and... Continue reading at Digiday
[ Digiday | 2016-09-24 00:00:00 UTC ]
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The social media network was leaving out videos viewed for less than three seconds, which greatly inflated the figures presented to advertisers and publishers. Continue reading at The New York Times
[ The New York Times | 2016-09-23 00:00:00 UTC ]
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Athens has been named World Book Capital 2018 by the director general of UNESCO, Irina Bokova. Continue reading at The Bookseller
[ The Bookseller | 2016-09-15 00:00:00 UTC ]
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Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek
[ AdWeek | 2016-09-12 00:00:00 UTC ]
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In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday
[ Digiday | 2016-09-09 00:00:00 UTC ]
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brightcove.createExperiences(); With the goal of surfacing best-in-class thought leadership on the convergence of video and television, Adweek, along with sponsor and partner NCC Media, convened a half-day Video 2020 Executive Lab late last month in New York for media buyers and... Continue reading at AdWeek
[ AdWeek | 2016-09-01 00:00:00 UTC ]
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Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age
[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert... Continue reading at Digiday
[ Digiday | 2016-08-16 00:00:00 UTC ]
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The majority of U.K. publishers receive a third of their traffic from third-party sites like Facebook and Google, according to an AOL report. This figure has surprised some publishers for being low. News UK's Hamish White believes publishers are either "underplaying their figures" because they... Continue reading at Digiday
[ Digiday | 2016-08-04 00:00:00 UTC ]
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