In 2018, the video bubble will burst

Most publishers aren’t making money from their video content on Facebook, for starters. The post In 2018, the video bubble will burst appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-12-20 00:00:00 UTC ]
News tagged with: #publishers aren #making money #video content

Other Publishing stories related to: 'In 2018, the video bubble will burst'


Live video takes center stage on Election Day

Dozens of news publishers including ABC News, NowThis and the Washington Post plan to produce hours of live Facebook videos during Election Day. Most are focused on providing the latest election news from around the country. NowThis plans to counter-program by hosting a watch party on Facebook... Continue reading at Digiday

[ Digiday | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #election day #produce hours


How free city magazine publisher Shortlist Media is expanding into video

When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of... Continue reading at Digiday

[ Digiday | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social video #video appeared


Ghouls on film: the making of a prank video

Literary agent Peter Cox on the story behind a spooky Halloween video for Michelle Paver's Thin Air. Continue reading at The Bookseller

[ The Bookseller | 2016-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michelle paver #thin air


How Tasty's Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie... Continue reading at AdWeek

[ AdWeek | 2016-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interesting ways #adweek magazine


'Bookaboo' moves to Amazon Prime Video

Amazon UK and US is launching Bookaboo as its new original kids series on Prime Video. Continue reading at The Bookseller

[ The Bookseller | 2016-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon uk


How MTVNews, Refinery29, Elite Daily and Thrillist move at the speed of social video

Publishers need social video to stay relevant on younger-skewing platforms like Snapchat and Instagram. But churning out multiple (good) 15-second videos a day is no simple task. Learn how top digital publishers are taming the social media mess using creative collaboration tools. Sponsored... Continue reading at Digiday

[ Digiday | 2016-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #elite daily #social video #stay relevant #sponsored content


Hachette to bring in new royalty statement system in 2018

Hachette will be bringing in more regular, clearer and more detailed royalty statements for authors by the end of 2018, the company has said in a letter to its authors. Continue reading at The Bookseller

[ The Bookseller | 2016-10-15 00:00:00 UTC ]
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Donald Trump's video apology goes out over Facebook, Twitter

Hours after the Washington Post published a video of Donald Trump in 2005 stating, among other things, that "And when you're a star, they let you do it...You can do anything. Grab them by the p---y," the candidate issued a video response that went ou... Continue reading at Engadget

[ Engadget | 2016-10-08 00:00:00 UTC ]
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YouTube and Facebook leave video platform pretenders in the dust

Verizon and Comcast are not the first to try and build streaming video platforms for the best short-form web content -- AOL and Yahoo have already failed at it. Unlike digital publishers that dip their toes into video, these companies are willing to spend serious money on content. But money... Continue reading at Digiday

[ Digiday | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post youtube #social platforms #snapchat --


Online video platform for children’s books launches

Sigalit Hart, a children’s storyteller and producer, has launched an online TV channel dedicated to children’s books. Continue reading at The Bookseller

[ The Bookseller | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books launches


Peter Rabbit adaptation coming in 2018

Sony’s Columbia Pictures has announced it is creating a live-action, CG motion picture based on the works of Beatrix Potter. Continue reading at The Bookseller

[ The Bookseller | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #columbia pictures #beatrix potter


Facebook’s video metrics screw-up, explained

Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and... Continue reading at Digiday

[ Digiday | 2016-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #conduct business #performance metrics #latest signal #walled gardens


Facebook Apologizes for Overstating Video Metrics

The social media network was leaving out videos viewed for less than three seconds, which greatly inflated the figures presented to advertisers and publishers. Continue reading at The New York Times

[ The New York Times | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #videos viewed #figures presented


Athens named World Book Capital 2018

Athens has been named World Book Capital 2018 by the director general of UNESCO, Irina Bokova.  Continue reading at The Bookseller

[ The Bookseller | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #director general


Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video

Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek

[ AdWeek | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great creative #conversion rate #target audience #adweek magazine


How marketers are distributing 360-degree videos beyond YouTube and Facebook

In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday

[ Digiday | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #organic reach #facebook appeared #vr content #major publisher


Here's What Top Industry Execs Think About the Future of Video

  brightcove.createExperiences(); With the goal of surfacing best-in-class thought leadership on the convergence of video and television, Adweek, along with sponsor and partner NCC Media, convened a half-day Video 2020 Executive Lab late last month in New York for media buyers and... Continue reading at AdWeek

[ AdWeek | 2016-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #executive producer #digital sales


Twitter to Open Pre-Roll Video Ad Program to Influencers

Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age

[ Advertising Age | 2016-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #top publishers #media companies


Inside Fatherly’s very grown-up viral video strategy

Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert... Continue reading at Digiday

[ Digiday | 2016-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook video #great success #viral hits


UK and US publishers agree: Video is where the money is

The majority of U.K. publishers receive a third of their traffic from third-party sites like Facebook and Google, according to an AOL report. This figure has surprised some publishers for being low. News UK's Hamish White believes publishers are either "underplaying their figures" because they... Continue reading at Digiday

[ Digiday | 2016-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news uk #post uk #publishers agree