Most publishers aren’t making money from their video content on Facebook, for starters. The post In 2018, the video bubble will burst appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-12-20 00:00:00 UTC ]
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Mobile apps’ share of video consumption went down from eight to five percent by the end of 2016, continuing a downward trend, according to video tech firm JW Player. Not surprisingly, then, most digital publishers can’t justify spending $500,000 or more on mobile app development and maintenance,... Continue reading at Digiday
[ Digiday | 2017-02-02 00:00:00 UTC ]
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BBC presenter Jeremy Vine is confronted by Shanique Sheena Pearson, 22, in a road rage incident. The footage, posted by Vine on his Facebook page in August last year, shows Pearson shouting at him for cycling in the centre of the road in order to avoid car doors on a narrow Kensington street. On... Continue reading at The Guardian
[ The Guardian | 2017-02-01 00:00:00 UTC ]
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The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that... Continue reading at Digiday
[ Digiday | 2017-01-31 00:00:00 UTC ]
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Neil Gaiman's TV adaptation of Good Omens (Transworld), written with Sir Terry Pratchett, has been picked up by Amazon Studios for worldwide release in 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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Publishers are gearing up to produce hours of live video for Inauguration Day. This includes all-day live coverage from CBSN and The Washington Post, as well as a four-hour live virtual reality stream from the USA Today Network. Refinery29, meanwhile, is counter-programming the actual... Continue reading at Digiday
[ Digiday | 2017-01-19 00:00:00 UTC ]
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With a core team of four in embedded in the Calais Jungle camp, Copa90 turned 18 hours of filmed footage into about 40 pieces of video content to be distributed across Facebook, YouTube, Twitter, Instagram Snapchat and ITV’s hub. “It’s a big consideration when shooting where something is going... Continue reading at Digiday
[ Digiday | 2017-01-19 00:00:00 UTC ]
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Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek
[ AdWeek | 2017-01-19 00:00:00 UTC ]
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For a while, Facebook was obsessed with live video -- it even paid publishers to make sure there was a steady flow of professionally-shot streams on offer. However, Zuckerberg and company appear to be tempering their enthusiasm a little bit. Recode s... Continue reading at Engadget
[ Engadget | 2017-01-17 00:00:00 UTC ]
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Publisher’s short-form Facebook videos have been on the wane after the algorithm has prioritized Facebook Live and the news feed has become flooded with content. Six months ago a well-performing video from The Sun would fetch 250,000 views, now it’s good to get over 100,000. In 2016, The... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek
[ AdWeek | 2017-01-10 00:00:00 UTC ]
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YouTube isn't the only site record labels are taking issue with when it comes to copyright infringement. Financial Times reports that music publishers want Facebook to license music that gets posted on its site and take down any user-submitted videos... Continue reading at Engadget
[ Engadget | 2016-12-29 00:00:00 UTC ]
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This video could come in handy today. You can learn how to wish people Merry Christmas in Portuguese (Feliz Natal), Tagalog (Maligayang Pasko) or in a bunch of other languages. Ampersand Travel put this video together — and invites others to add their own entry on the company’s Facebook page.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-12-25 00:00:00 UTC ]
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The London Book Fair (LBF) 2018 will take place 10th - 12th April 2018, with Baltic countries Estonia, Latvia and Lithuania picked as the market focuses. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants range from publishing stalwarts like The New York... Continue reading at AdWeek
[ AdWeek | 2016-12-14 00:00:00 UTC ]
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One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing time. The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing... Continue reading at Fast Company
[ Fast Company | 2016-12-06 00:00:00 UTC ]
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Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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