Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading >> [ Source: Publishing Executive | 2019-12-09 13:30:26 UTC ]
After Facebook's news feed changes, publishers are not changing their strategies on the platform, or they're trying to focus more on other social channels. The post Digiday Research: Majority of publishers aren’t worried about Facebook’s algorithm changes appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-04-23 00:00:00 UTC ]
Most publishers aren’t making money from their video content on Facebook, for starters. The post In 2018, the video bubble will burst appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-12-20 00:00:00 UTC ]
On Monday, Instagram rolled out its live video feature to all U.S. users. Although live video already exists on several other platforms, publishers aren't deterred from adopting Instagram Live. Publishers told Digiday that they plan to use Instagram Live to give followers a behind-the-scenes... Continue reading >> [ Source: Digiday | 2016-12-14 00:00:00 UTC ]
Publishers are increasingly relying on engagement measurements to show their ability to reach audiences on Facebook. But it’s getting harder to tell what engagement really means. Analytics firms all have slightly different ways of measuring engagement (do you count native content or just links?... Continue reading >> [ Source: Digiday | 2016-06-28 00:00:00 UTC ]
Despite the much-discussed 15% drop in Christian fiction print unit sales from 2013 to 2014, as reported by Nielsen BookScan, publishers aren’t sounding the category’s death knell yet. Continue reading >> [ Source: Publishers Weekly | 2015-05-15 00:00:00 UTC ]
The good news: Publishers aren't cutting manufacturing and production budgets as much as they did last year. Continue reading >> [ Source: Folio Magazine | 2011-08-18 00:00:00 UTC ]