Most publishers aren’t making money from their video content on Facebook, for starters. The post In 2018, the video bubble will burst appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-12-20 00:00:00 UTC ]
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Every year the Interactive Advertising Bureau names a new chair, and every year that appointment signals the trade organization's top priorities for the next 12 months. Last year it tapped CBS Interactive Chief Revenue Officer David Morris, indicating its intent on bringing more premium... Continue reading at Advertising Age
[ Advertising Age | 2016-01-25 00:00:00 UTC ]
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The Costa Book of the Year is announced on January 26th. Nick Higham spoke to each of the shortlisted authors, including Andrea Wulf, winner of the biography prize. Continue reading at BBC News
[ BBC News | 2016-01-22 00:00:00 UTC ]
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Amazon’s been steadily expanding the list of benefits you receive with a $99 Prime membership—two-day shipping, a library of music and movies to stream, the ability to “borrow” Kindle books—and today it added video games to the list. Sort of. Prime members now get 20 percent off video game... Continue reading at PC World
[ PC World | 2016-01-13 00:00:00 UTC ]
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After fifth disappearance, umbrella movement’s Agnes Chow criticises China regime in video that has gone viralA young pro-democracy activist in Hong Kong has released a video, which has gone viral, attacking Beijing’s campaign of “political suppression” following the disappearances of five... Continue reading at The Guardian
[ The Guardian | 2016-01-04 00:00:00 UTC ]
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In September, PopSugar adopted a Facebook video strategy that placed a greater emphasis on videos that drew viewers in with striking visuals and text within the first three seconds. The publisher boasts it has helped not only grow Facebook views -- more than 51 million in November -- but also... Continue reading at Digiday
[ Digiday | 2016-01-04 00:00:00 UTC ]
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Michael Tamblyn, chief executive of Kobo, offers the business advice he wishes he had been given when he started out, as part of the BBC News series, CEO Secrets. Continue reading at BBC World
[ BBC World | 2015-12-29 00:00:00 UTC ]
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Markus Dohle, CEO of Penguin Random House, added a video component to his annual year-end letter to employees this year which served to highlight the bestselling and award-winning titles the company published this year as well as the progress the company has made in the integration of Penguin... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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Tastemade has had quite a year. The company, known for its quirky short-form videos about food, travel and lifestyle topics, hit the 100 million monthly active users mark, with more than 1 billion monthly views. On Facebook alone, Tastemade grew its audience from around 100,000 fans to more... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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James Naughtie signs off his final BBC Radio 4 Today programme on Wednesday with an emotional tribute to his colleagues and listeners. Naughtie is to become Radio 4 special correspondent and books editor after 21 years of stewarding the channel’s flagship news and current affairs showListen to... Continue reading at The Guardian
[ The Guardian | 2015-12-16 00:00:00 UTC ]
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Also this week, hiccuping through the Australian national anthem, Jeff Bezos is joining the space race, and a Jane Austen classic gets the zombie treatmentWith Thanksgiving over for another year and the heartwarming American tradition of Black Friday upon us, let’s start this week’s roundup with... Continue reading at The Guardian
[ The Guardian | 2015-11-27 00:00:00 UTC ]
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Viral content site LittleThings, which specializes in uplifting and -- more recently -- how-to video content, has been averaging 80-120 million views per month since August. All of these views are occurring on LittleThings.com, as the publisher has focused on its website ahead of social... Continue reading at Digiday
[ Digiday | 2015-11-19 00:00:00 UTC ]
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"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual... Continue reading at Advertising Age
[ Advertising Age | 2015-11-12 00:00:00 UTC ]
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Days after Facebook announced that its users watched videos 8 billion times a day, Snapchat told the Financial Times on Sunday that its smaller set of users opened videos 6 billion times a day. See the most-read stories this hour >> The statistics reveal fast growth: Since the spring,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-10 00:00:00 UTC ]
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While most publishers are trying to figure out how to get video shorter to distribute on platforms like Facebook and Snapchat, The Economist is betting on a long-form approach. Its 4-month-old, 10-person video division, called The Economist Fi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-28 00:00:00 UTC ]
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HarperCollins imprint 4th Estate is to launch RE4DINGS, a new video series featuring authors reading extracts of their work. Continue reading at The Bookseller
[ The Bookseller | 2015-10-20 00:00:00 UTC ]
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Best-selling author Michael Morpurgo meets the boy who inspired the name of the lead character in his new book. Continue reading at BBC World
[ BBC World | 2015-10-14 00:00:00 UTC ]
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Facebook said today its replacing the useless Messenger section with a Videos tab on its mobile app. The stream, dedicated to YouTube's bread-and-butter, will serve videos from friends, publishers, pages the user likes and ads. Facebook also confirmed its testing a floating video box, a new... Continue reading at Digiday
[ Digiday | 2015-10-14 00:00:00 UTC ]
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The Condé Nast Food Innovation Group (FIG) is serving up something new for foodies. "There is a real need right now for innovative food programming," said Dawn Ostroff, president of Condé Nast Entertainment, the publisher's digital video, TV and film wing. So today, the company is launching The... Continue reading at AdWeek
[ AdWeek | 2015-10-12 00:00:00 UTC ]
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