To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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#digital marketing
#gfk mri
Copies of the Sudanese daily newspaper Al-Tayyar were confiscated by the country's security service on Saturday (5 July).The privately owned newspaper had only been allowed to resume publication last month after it was suspended in June 2012 for publishing a series of investigative articles on... Continue reading at The Guardian
[ The Guardian | 2014-07-07 00:00:00 UTC ]
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#alleged corruption
Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange... Continue reading at AdWeek
[ AdWeek | 2014-07-07 00:00:00 UTC ]
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#digital strategy
#rising star
#rolling stone
#huge part
#ad world
Studies show that two people with the same name tend to like each other. But that’s not why I like James Altucher. I like him because he is provocative and insightful. Altucher is an entrepreneur, chess master, author, comic book lover, and once-wannabe rapper. He’s also very accessible.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
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#digital marketing
#studies show
Pricing has always been a sensitive topic for publishers and libraries, dating back to the advent of “big deal” style e-journal packages and the so-called serials crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
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#digital pricing
#michael kelley
#dating back
A second petition about the Amazon Hachette dispute has been launched - this time a pro-Amazon... Continue reading at The Bookseller
[ The Bookseller | 2014-07-03 00:00:00 UTC ]
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But that doesn't necessarily mean printed books and linear television will die out by 2020, suggest expertsAre these the best of times or the worst of times for the children's entertainment industry? A panel session at the Children's Media Conference explored the question, concluding... well, it... Continue reading at The Guardian
[ The Guardian | 2014-07-03 00:00:00 UTC ]
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#printed books
#entertainment industry
#panel session
#book publishers
Facebook Inc. bought video advertising company LiveRail to help it target and distribute video ads, AdWeek reported. TechCrunch pegged the price tag between $400 million and $500 million, although the companies haven’t disclosed the terms. LiveRail, based in San Francisco, has created a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-07-03 00:00:00 UTC ]
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#price tag
#$400 million
#$500 million
Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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#print magazines
#print editions
#research company
#tablet editions
Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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#growing concerns
#video inventory
#intended audience
#audience data
#video publishers
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Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
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#video ads
#video inventory
#real-time auctions
#ad technology
#timely fashion
Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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#advertising marketplace
#research company
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Google has launched a new site, CookieChoices.org, to help visitors of European sites learn more about the digital breadcrumbs they leave behind through cookies.The site includes code that publishers can use to incorporate notifications into their own sites and apps. The notifications could take... Continue reading at PC World
[ PC World | 2014-07-01 00:00:00 UTC ]
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#google launches
#give details
#browsing history
#landing page
The Freshman Fifteens, a group of 15 authors with debut Young Adult novels in 2015, are teaming with the online writing community Wattpad to organize The Common Room Teen Mentoring Contest, a writing and mentoring contest that opens for entries on June 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-30 00:00:00 UTC ]
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Madefire, the "motion book” digital comics platform, has expanded to the Windows 8 operating system, launching with a free 5-installment Transformers comic exclusive to their app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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The US book and journal publishing industry sold $27.01bn of books in 2013, with ebooks hitting... Continue reading at The Bookseller
[ The Bookseller | 2014-06-27 00:00:00 UTC ]
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#ebooks hitting
Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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#good reason
More library services could be delivered in local pubs and shops according to the chair of a... Continue reading at The Bookseller
[ The Bookseller | 2014-06-26 00:00:00 UTC ]
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#local pubs
#library services
At least one local newspaper publisher piloting a digital content-sharing program with The Washington Post has seen a deluge of interest from subscribers after less than a week. The Minneapolis Star Tribune reports that 7,000 of its subscribers sig ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
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Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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#app publishers
#weather channel
#big player
#consumer data
Back in mid-2012 Hearst launched its private ad exchange, six months after Condé Nast launched its own. At the time, the exchanges were set to offer a buying experience relegated to the publishers' stable of brands. Remnant ads were sold via RTB, but leveraged audience data around the brands... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
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#targeting capabilities