To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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#digital marketing
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There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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#core part
#largest advertisers
#online publisher
After 18 months clearing rights and nearly $250k invested, the Museum of Modern Art has put out the first interactive ebook featuring the work of Picasso. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-17 00:00:00 UTC ]
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#modern art
The $9.99 monthly service offers access to more than 600,000 books and audiobooks.Now the go-to place for electronics, groceries, and pretty much everything else, Amazon's e-commerce empire was built atop books. The site hasn't forgotten about its roots--it is reportedly testing an ebook and... Continue reading at Fast Company
[ Fast Company | 2014-07-17 00:00:00 UTC ]
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Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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#vp-global marketing
#mark ford
#entertainment weekly
#travel leisure
Amazon is quietly testing its own subscription ebook service, Kindle Unlimited, which will reportedly cost $9.99 per month and include over 600,000 titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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Ever heard of Kindle Unlimited? Us either, at least not until now. Originally spotted by kboards, a forum site that welcomes Kindle chatter, this previously unknown service appears to be an upcoming all-you-can-read subscription service from Amazon.... Continue reading at Engadget
[ Engadget | 2014-07-16 00:00:00 UTC ]
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Amazon appears to be testing an ebook and audiobook subscription programme in the US called... Continue reading at The Bookseller
[ The Bookseller | 2014-07-16 00:00:00 UTC ]
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The Princeton Legacy Library will give new life to over 3,000 out-of-print titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-15 00:00:00 UTC ]
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PW is pleased to announce GalleyTracker, a new platform for submitting review copies for our consideration. The system enables publishers to submit print and digital galleys as well as all related information and to check review status on their submissions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-14 00:00:00 UTC ]
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#traditional publishers
Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
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The San Francisco-based publisher's Pulp imprint will specialize in humor, art, memoir, and pop culture for the new adult market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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The pay-what-you-wish digital bundle includes sci-fi autbors Greg Bear, Barbara Hambly and, to mark the 45th anniversary of the Apollo Moon Landing, a novel by astronaut Buzz Aldrin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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#humble bundle
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Carlton Garborg, former president of Summerside Press and Ellie Claire, has launched a new venture, Broadstreet Publishing. The house is also developing a new Bible translation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
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HarperCollins has relaunched its US website, with direct to consumer print and ebook sales. The... Continue reading at The Bookseller
[ The Bookseller | 2014-07-08 00:00:00 UTC ]
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#ebook sales
Mark Zuckerberg sees the Internet as a vital service that should be made available to everyone across the world—a service that can be as vital as, say, the ability to call for emergency help on a telephone. In an editorial published Monday in The Wall Street Journal, the Facebook chief outlined... Continue reading at PC World
[ PC World | 2014-07-08 00:00:00 UTC ]
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#high costs
According to a new survey conducted by Hewlett Packard, 78% of college students prefer to use both print and digital textbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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Welcome to a special educational series about digital printing solutions and technology. Here, we look at the value proposition of digital printing, and take stock of the current thoughts and practices in the publishing industry in implementing a hybrid printing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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#special report
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In pre-Kindle days I once weighed myself down with more than dozen books after spending half a day in Powell's "city of books" in Portland, Oregon.People still enjoy cruising the miles of shelves in that wonderful monument to the era of print. By contrast, readers have been deserting the print... Continue reading at The Guardian
[ The Guardian | 2014-07-08 00:00:00 UTC ]
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#dozen books
#print version
#spending half
Copies of the Sudanese daily newspaper Al-Tayyar were confiscated by the country's security service on Saturday (5 July).The privately owned newspaper had only been allowed to resume publication last month after it was suspended in June 2012 for publishing a series of investigative articles on... Continue reading at The Guardian
[ The Guardian | 2014-07-07 00:00:00 UTC ]
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#alleged corruption