To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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The new unit, Liberty Hill Publishing, is being launched in partnership with Salem Communications, a conservative media company which owns, among other properties, Regnery Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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After rumblings surfaced that Amazon is creating a new crowd-sourcing publishing platform, the e-tailer has confirmed that the new program is "in the works." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
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Penguin Books for Young Readers will launch a Cartoon Network imprint that will include books tied to existing and future Cartoon Network–owned shows and serve as a launchpad for new content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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The European Union's highest court has ruled that libraries can digitize books without the permission of copyright holders. The court argues that libraries have the right to provide free information to the public and don't need to obtain licensing if they want to make books available to users... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-18 00:00:00 UTC ]
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The Organisation for Economic Co-operation and Development (OECD) has released new proposals to... Continue reading at The Bookseller
[ The Bookseller | 2014-09-16 00:00:00 UTC ]
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HarperCollins has started using Digimarc Corp.’s watermarking system for ebooks to provide an extra layer of security to the sale of HC’s digital content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
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Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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The Court of Justice of the European Union (CJEU) has ruled that libraries have the right to digitize books and distribute them to dedicated reading terminals without first obtaining the publisher's permission. The decision rests on exceptions built... Continue reading at Engadget
[ Engadget | 2014-09-12 00:00:00 UTC ]
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In a directive issued this week, a European Union court held that European libraries can digitize works in their collections but, without an explicit exception by a member state, are limited to displaying digitized works at dedicated reading terminals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-11 00:00:00 UTC ]
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European libraries may digitize books and make them available at electronic reading points without first gaining consent of the copyright holder, the highest European Union court ruled Thursday.The Court of Justice of the European Union (CJEU) ruled in a case in which the Technical University of... Continue reading at PC World
[ PC World | 2014-09-11 00:00:00 UTC ]
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Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Conde Nast, the publisher of Vogue and Vanity Fair, is looking to hire an executive to lead its digital efforts, Ad Age has learned.It could not be determined precisely what responsibilities the post will entail, and it remains possible that Conde Nast won't fill the position, which is not... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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The first-ever app from the James Beard Foundation highlights vegetable recipes featured in 'The James Beard Foundation's Best of the Best,' with entries from Alice Waters, Charlie Trotter, Dan Barber, Mario Batali, and Daniel Boulud, among others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
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Multinational publishers know that regional book editions increase their options for selling titles, especially in the education segment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Standards are like plumbing: they are only noticed when they don’t work. And like plumbing, retrofitting a 200-year-old structure—legacy publishing—with new metadata standards to improve commerce in the digital age is, at best, a complex process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Lineup Systems’ web based advertising sales and management system AdPoint was recently launched at leading news publisher News UK. The implementation is part of News UK’s Workspace project, a wholly integrated, multi-channel appr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-04 00:00:00 UTC ]
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Amazon has launched a dedicated self-publishing service for children's books, KDP Kids.... Continue reading at The Bookseller
[ The Bookseller | 2014-09-04 00:00:00 UTC ]
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Launched as digital-first publisher, Lion Forge Comics is not even two years old and is already expanding, adding more licensed and original works, a kids' comics imprint, and now plans to offer print. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Tor/Forge Books has transitioned to 100% digital catalogues, citing a commitment to sustainability and lowering its carbon footprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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