GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
News tagged with: #digital marketing #gfk mri

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Tor/Forge Goes All Digital on Catalogues

Tor/Forge Books has transitioned to 100% digital catalogues, citing a commitment to sustainability and lowering its carbon footprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carbon footprint


Illustrator launches auction for Warchild

Illustrator Leigh Hodgkinson and her publisher Nosy Crow have launched a charity auction to raise... Continue reading at The Bookseller

[ The Bookseller | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charity auction


Behind Bauer’s New Digital Division

Merging print and digital operations has been the trend for magazine publishers over the last few years. Bauer Media isn't following it though. The entertainment and teen magazine publisher is launching a digital division, Bauer Xcel Media, with a team of 24 across editorial, technology, design,... Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital division #digital operations #magazine publishers #product management


Infographic: Digital Roadmap for Libraries

This infographic, The Digital Roadmap for Libraries, offers the possible applications of the new generation of technologies in library services, well beyond ebooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital roadmap #library services


Here Is Yahoo's Native Ad Network

Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age

[ Advertising Age | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unlike buzzfeed #article pages


Barnes & Noble launches the $179 Galaxy Tab 4 Nook

Barnes & Noble has officially kicked off a new era -- one in which it doesn't manufacture its own tablets. The struggling book outlet announced last summer that it would work with other manufacturers going forward and Samsung is first in line. The... Continue reading at Engadget

[ Engadget | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #officially kicked


Eckhart Tolle Launches Imprint with New World Library

'Power of Now' author Eckhart Tolle has partnered with New World Library on the formation of a new imprint, Eckhart Tolle Editions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world library


Blurb Teams with Ingram; Offers More Trade Services

Blurb, the POD self-publishing platform, announced a global print distribution partnership with Ingram, new trim-size and wholesale discounts and lower-priced print production costs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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Special measures for Picador's 'Station Eleven'

Picador is to insert a loose-sheet, single-page comic in all first edition copies of Station... Continue reading at The Bookseller

[ The Bookseller | 2014-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #station eleven


Apologies From The Creator Of The Pop-Up Ad

"I'm sorry. Our intentions were good."Ethan Zuckerman, the current director of the MIT Center for Civic Media, recently published a heck of an essay in the Atlantic called "The Internet's Original Sin." In it, he deconstructs the good (or at least neutral!) intentions, that turned the Internet... Continue reading at Fast Company

[ Fast Company | 2014-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recently published #original sin #banner ads


Clockwise Podcast: Chromebooks, ebooks, Surface ads, and broken TVs

The days of electronics repair are over! Plus, Microsoft's aggressive Surface ads, the true value of an ebook, and a visit to the land of Chromebooks. With guests Jason Cross and Melissa Riofrio. Continue reading at PC World

[ PC World | 2014-08-14 00:00:00 UTC ]
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Amazon launches credit card reader

Amazon has released a new device for local businesses to take credit and debit card transactions... Continue reading at The Bookseller

[ The Bookseller | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local businesses


People StyleWatch Quiz Blurs Line Between Ads and Edit

An eight-question online quiz helped People StyleWatch publish its largest September issue ever this year in terms of ad pages and revenue. But it might also confuse readers about what's advertising and what's editorial.The quiz, "Meet Your Celeb Style Twin," asks readers eight questions about... Continue reading at Advertising Age

[ Advertising Age | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #unlike buzzfeed #september issue


Total Moblie Ad Spend Almost Doubled Last Year

Mobile may be next frontier for publishing, but readers have migrated to the platform faster than advertisers—that gap could be closing though. Global mobile advertising revenue nearly doubled in 2013, totaling $19.3 billion, according to a report from the Intera Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
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Company magazine forsakes print to go digital-only

Company magazine is to cease print publication. Its owner, Hearst Magazines, is to turn it into a digital-only publication from October 2014.The final print issue of the monthly magazine, which was launched in 1978, will go on sale on 5 September. Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company magazine #hearst magazines #monthly magazine


There Are More Scented Ads in Magazines this Year

Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177... Continue reading at Advertising Age

[ Advertising Age | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #10% increase #ralph lauren


Amazon launches second campus store

Amazon is to launch its first ever staffed customer order pickup locations at the campus of an... Continue reading at The Bookseller

[ The Bookseller | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon launches #campus store


Company magazine to go digital-only amid falling sales

Hearst says October edition will be final print issue, adding that it was too soon to say whether jobs would be affectedCompany magazine, the monthly Hearst UK glossy aimed at younger women, will cease print publication after 36 years in September and go online-only.Hearst announced on Wednesday... Continue reading at The Guardian

[ The Guardian | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company magazine #hearst announced


Best Little Bookshop launches in beta

International online boutique bookseller Best Little Bookshop has launched in beta form, with the... Continue reading at The Bookseller

[ The Bookseller | 2014-08-12 00:00:00 UTC ]
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Square Register debuts appointment scheduling service

Payment-processing service Square said Monday that it debuted Square Appointments to its register service. Square Appointments allows merchants' customers to make and book appointments online, saving staff time. Such online scheduling services from rivals have been popular with hair salons,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing list