GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
News tagged with: #digital marketing #gfk mri

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Teen book blogger wins digital talent award

Amber Kirk-Ford, the teenager behind the Mile Long Bookshelf blog , will now contribute articles to a Penguin Random House UK blog after winning a Future8 award for young digital talent.   Kirk-Ford was the winner of the blogger category in the inaugural Future8 Awards, launched by teen... Continue reading at The Bookseller

[ The Bookseller | 2014-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital skills


Kindle Unlimited launches in Spain and Italy

Amazon is continuing the roll-out of its Kindle Unlimited ebook subscription service, already up and running in the US and UK. In both Spain and Italy, the service is now being offered for 9.99 euros a month, with access to 700,000 titles. Continue reading at The Bookseller

[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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Mollet: EC's digital drive 'plays into hands of US platform companies'

Publishers Association chief executive Richard Mollet has warned that the new European Commission's drive to impose a digital single market risks undermining Europe's cultural diversity and will play into the hands of US-based platform companies. Jean-Claude Juncker's new commission, which... Continue reading at The Bookseller

[ The Bookseller | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission #cultural diversity #jean-claude juncker #digital economy


Livres Hebdo stops measuring online sales

French trade publication Livres Hebdo has scrapped its monthly distance print book sales barometer, which measured online and mail order sales, as an indirect result of Amazon’s refusal to provide any of its data to market research agencies.   This refusal prompted Fnac, the largest cultural... Continue reading at The Bookseller

[ The Bookseller | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online sales


Diversion Books Launches Romance Retail App

E-book publisher Diversion Books has launched EverAfter, a bookstore app dedicated to romance titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #romance titles


Marvel Adds Digital Comics to Kobo Catalog

Dozens of Marvel comic book series are now available on Kobo’s digital reading platform, offering another alternative to ComiXology. The post Marvel Adds Digital Comics to Kobo Catalog appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-01 00:00:00 UTC ]
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Bookseller Digital Census: fears over future-proofing

Only one in seven people think the industry is ready for the next stage in the digital revolution, The Bookseller’s 2014 Digital Census has found. The survey, from over 1,100 respondents and taken between September and October 2014, found that just 14.7% believed the sector is prepared for the... Continue reading at The Bookseller

[ The Bookseller | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revolution


The Evolution of Blurb: Adding Distribution and Experts

Over the past two years Blurb has transitioned from small-scale custom publishing to a high-end, full service self-publishing operation. The post The Evolution of Blurb: Adding Distribution and Experts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-30 00:00:00 UTC ]
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Digital storytelling for HoZ Carnivia campaign

Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of... Continue reading at The Bookseller

[ The Bookseller | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital storytelling #marketing campaign #drive sales


J.R. Ward Launching New Contemporary Series

The Bourbon Kings, which centers on a wealthy, aristocratic Kentucky family, who made their fortune from bourbon, has already been optioned for TV by Endemol Studios. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-30 00:00:00 UTC ]
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HC launches global podcast series

HarperCollins has launched a new series of international author podcasts, expanding its direct-to-consumer marketing approach. The series, HarperCollins Presents, is being released weekly on several sites, including iTunes, SoundCloud and Stitcher, in both the UK and US, featuring authors such... Continue reading at The Bookseller

[ The Bookseller | 2014-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #released weekly #featuring authors #patricia cornwell #wilbur smith


Kobo Adds Marvel Digital Graphic Novels

E-book retailer Kobo has reached an agreement with Marvel Comics to sell digital editions of its collected graphic novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marvel comics


Rakuten launches new UK website

Rakuten has today (27th October) launched a new UK website selling physical and audiobooks via third party retailers. The Japanese e-commerce company said it plans to “focus on empowering more independent retailers to sell online in the UK.” Rakuten, which also owns Canada-based ebook retailer... Continue reading at The Bookseller

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk website #independent retailers #sell online


A “Critical Moment” for Ebook Subscription Services

We need innovation, and Kindle Unlimited might not be publishers’ best option, argues 24symbols co-founder, Justo Hidalgo. The post A “Critical Moment” for Ebook Subscription Services appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #critical moment #kindle unlimited #justo hidalgo


A Call for Digital Media Ethics

Marcello Vena of AllBrain in Italy is repulsed by a recent report on publishing on Vox.com and calls for a renewed sense of ethics in those covering digital media. The post A Call for Digital Media Ethics appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marcello vena #recent report


The Trailblazing, Candy-Colored History Of The Online Banner Ad

The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner... Continue reading at Fast Company

[ Fast Company | 2014-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #banner ad #wired magazine #digital arm #banner ads


Digital first romance for Corvus

Corvus has signed a novel from Carrie Elks, to be published as part of a digital-first project. Louise Cullen signed UK and Commonwealth rights in Fix You from Lorella Belli at Lorella Belli Literary Agency on behalf of the Bookcase Agency. It will be released as an ebook on 25th December 2014. Continue reading at The Bookseller

[ The Bookseller | 2014-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lorella belli


Wales 'should develop national library service', says report

Wales should seek to develop a nationally coordinated library service as a longterm goal, according to a new report into Welsh libraries. The Welsh Public Libraries Review was commissioned at the end of last year by the culture minister John Griffiths and carried out over the first half of 2014... Continue reading at The Bookseller

[ The Bookseller | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #welsh libraries


Adobe begins encrypting user data collected from Digital Editions app

Adobe Systems said Thursday it is now encrypting data it collects about certain ebooks after facing criticism earlier this month for not protecting the data.The Digital Reader blog reported on Oct. 6 that Adobe’s Digital Editions 4 software, used for downloading and reading ebooks, sent detailed... Continue reading at PC World

[ PC World | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading ebooks


Fake news site National Report: ‘We’re doing a public service’

Is National Report a menace or a public good? Fake news publishers are taking advantage of how people read and share news. But National Report says its doing good work. The post Fake news site National Report: ‘We’re doing a public service’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public service #public good #taking advantage #people read