Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But life beyond the falls isn’t all smooth sailing. Pay attention, header bidding class is in session. Sponsor content by OpenX. The post Get the guide and bypass the RTB waterfall appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-12 00:00:00 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Octopus imprint Gaia has acquired Yes Ve-gan! by journalist Selene Nelson, who made international headlines when her email exchange with magazine editor William Sitwell on veganism went public. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 10:26:07 UTC ]
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Bure’s new guided journal, Authentic Living: Jesus Every Day, embodies the spirit of her lifestyle brand, a line of faith-based products designed to help women live more meaningful and joyful lives. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-14 04:00:00 UTC ]
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#lifestyle brand
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For whom does the ball roll, anyways? We're answering your biggest questions about the Dog Man book series by Dav Pilkey. Continue reading at Book Riot
[ Book Riot | 2019-10-13 10:32:19 UTC ]
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HQ has snapped up the follow up to self-help bestseller Ten to Zen (Bluebird) by psychotherapist Owen O’Kane, which promises to be a "therapist in your pocket". Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 01:39:22 UTC ]
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For those on your gift list who enjoy listening to great books, here are five narrated by top stars of stage and screen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-04 04:00:00 UTC ]
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Future Tense Fiction: Stories of Tomorrow is a thought-provoking excursion into the futures we would and would not want to live in. Continue reading at Slate
[ Slate | 2019-10-02 16:18:40 UTC ]
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Canbury Press has scooped a guide to liberalism by political journalist Ian Dunt, described as a "rallying cry for those who still believe in freedom and reason". Continue reading at The Bookseller
[ The Bookseller | 2019-09-25 23:28:19 UTC ]
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"They Called Us Enemy" is an L.A. Times Book Club selection. Sign up at latimes.com/bookclub. Join the discussion in the book club Facebook Group. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-09-25 15:00:59 UTC ]
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Trigger Publishing has signed a debut from "Love Sober" podcast hosts Kate Baily and Mandy Manners which aims to help mothers live happy, alcohol-free lives. Continue reading at The Bookseller
[ The Bookseller | 2019-09-25 07:28:09 UTC ]
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These bookish candles will make you want to curl up with a great book and never leave your home again. Take a deep breath! Continue reading at Book Riot
[ Book Riot | 2019-09-23 10:35:31 UTC ]
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Hodder & Stoughton will publish an "entertaining and informative" guide to success from ex-England coach Sir Clive Woodward after the Rugby World Cup. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 22:55:28 UTC ]
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Indie publisher Vertebrate has picked up its first swimming guide, covering the Lake District, from wild swimming guru Suzanna Cruikshank. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 09:25:49 UTC ]
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This one's for all of the readers going back to colleges and universities who want to get to know what those libraries can offer. Continue reading at Book Riot
[ Book Riot | 2019-09-14 10:32:24 UTC ]
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Octopus imprint Endeavour has scooped an “inspiring” guide on how to be happy at work by happiness consultant and School of Life lecturer Samantha Clarke. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 17:52:44 UTC ]
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Yellow Kite has picked up a practical guide to long-term brain health written by psychologist and podcaster Kimberley Wilson. Continue reading at The Bookseller
[ The Bookseller | 2019-09-11 05:30:24 UTC ]
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Headline Home has scooped a “call to action” from journalist Lauren Bravo offering advice on how to ditch fast fashion in favour of repairing, recycling and giving a new lease of life to your clothes while staying stylish. Continue reading at The Bookseller
[ The Bookseller | 2019-08-29 11:07:42 UTC ]
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Because little fingers love shiny buttons: how to lock down your Kindle so kids don't buy all the books. And how to get your money back when they do. Continue reading at Book Riot
[ Book Riot | 2019-08-21 10:33:14 UTC ]
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Watkins has landed a "shame-free, revolutionary guide" to the sex positivity movement by psychologist Dr Kelly Neff. Continue reading at The Bookseller
[ The Bookseller | 2019-08-19 06:36:19 UTC ]
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Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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