Get the guide and bypass the RTB waterfall

Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But life beyond the falls isn’t all smooth sailing. Pay attention, header bidding class is in session. Sponsor content by OpenX. The post Get the guide and bypass the RTB waterfall appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-12 00:00:00 UTC ]
News tagged with: #header bidding #publishers monetize #playing field #smooth sailing #pay attention #sponsor content

Other Publishing stories related to: 'Get the guide and bypass the RTB waterfall'

H&S wins Lawal's 'essential' guide to harmful black stereotypes

Hodder & Stoughton has acquired the rights to The Clapback: How to Call out Harmful Black Stereotypes by Elijah Lawal. Continue reading at The Bookseller

[ The Bookseller | 2018-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton

Microcosm Offers ‘A People’s Guide to Publishing’

When a young intern at Microcosm Publishing asked its founder what she should read to complete her publishing education, he was stumped. Then he wrote the book she needed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing education

Pan Mac wins 10-way auction for Raz's business guide

Pan Macmillan has won a 10-way auction to publish a book on the "entrepreneurial path", How I Built This, from business podcaster Guy Raz. Continue reading at The Bookseller

[ The Bookseller | 2018-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business guide #pan macmillan

Deadline approaching for Spring Buyer's Guides submissions

The deadline for publishers to submit free listings for the Spring Buyer’s Guides is this Friday 2nd November. Continue reading at The Bookseller

[ The Bookseller | 2018-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deadline approaching #guides submissions

Harper Thorsons buys myth-busting cervical guide from the 'Gynae Geek'

HarperCollins will publish The Gynae Geek by NHS doctor Dr Anita Mitra, which opens conversations about gynaecological health. Continue reading at The Bookseller

[ The Bookseller | 2018-10-25 00:00:00 UTC ]
More news stories like this |

Penguin Life pre-empts 'go-to guide' for gut health

Penguin Life has pre-empted the first book of dietitian Dr Megan Rossi, The Gut Health Doctor, sharing strategies for improving gut health. Continue reading at The Bookseller

[ The Bookseller | 2018-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gut health #penguin life

Shrink's 'relateable' weight-loss guide to Aster

Octopus imprint Aster has acquired a weight-loss programme from psychotherapist Philippe Tahon, based on mindfulness techniques and positive thinking. Continue reading at The Bookseller

[ The Bookseller | 2018-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #positive thinking

Corsair to publish Q magazine's rock star's guide to life

Corsair is publishing The 10 Commandments, a "rock star’s guide to life" from Q Magazine. Continue reading at The Bookseller

[ The Bookseller | 2018-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rock star

Jo Brand to release 'guide to being female'

John Murray Press has signed a part memoir, part advice manual from comedian Jo Brand to publish this October. Continue reading at The Bookseller

[ The Bookseller | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jo brand #part memoir

YouTube star Bright's guide to freelance life to HQ

"Lifestyle influencer" Patricia Bright is writing a book about career flexibility, freelancing and financial freedom for HQ. Continue reading at The Bookseller

[ The Bookseller | 2018-07-18 00:00:00 UTC ]
More news stories like this |

Ebury bags first official Black Mirror guide

Ebury Publishing has acquired the first official "Black Mirror" book, described as "an immersive, illustrated, oral history" from the show's creator Charlie Brooker and executive producer Annabel Jones. Continue reading at The Bookseller

[ The Bookseller | 2018-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebury publishing #black mirror #oral history

Business management tools: A how-to guide for media companies

Today’s consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue... Continue reading at Digiday

[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #publishing companies #traditional advertising #drive revenue

Trapeze acquires Loreau's guide to better list-making

Trapeze is publishing a guide to making better lists from the author of L’art de la Simplicite, Dominique Loreau. Continue reading at The Bookseller

[ The Bookseller | 2018-07-05 00:00:00 UTC ]
More news stories like this |

BookExpo 2018: DK Relaunches Eyewitness Travel Guides

In its first major redesign since the series was launched in 1993, DK’s Eyewitness Travel Guides are being revamped for the digital age. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major redesign #digital age

Deadline approaching for Autumn Buyer's Guides submissions

Friday 18th May is the deadline for publishers to submit free listings in the Autumn Buyer’s Guides, which feature new titles being published between August 2018 and January 2019. Continue reading at The Bookseller

[ The Bookseller | 2018-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deadline approaching #guides submissions #autumn buyer

Walking Therapist's Guide to Yellow Kite

Yellow Kite has pre-empted a book by "walking therapist" Jonathan Hoban called Walk with your Wolf. Continue reading at The Bookseller

[ The Bookseller | 2018-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yellow kite

Lagom to publish The Good Girl’s Guide To Being A Dick

Lagom is publishing The Good Girl’s Guide To Being A Dick, the first English translation of Alexandra Reinwarth's book which has sold half a million copies worldwide. Continue reading at The Bookseller

[ The Bookseller | 2018-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english translation

Sophie Hannah to publish guide to holding a grudge

Hodder is publishing a self-help book on grudges by Sophie Hannah with elements of memoir. Continue reading at The Bookseller

[ The Bookseller | 2018-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sophie hannah #publish guide #hodder ispublishing

Times journalist to pen money guide

The Times’ consumer champion Laura Whateley’s debut book, a guide to money management, has been signed by 4th Estate. Continue reading at The Bookseller

[ The Bookseller | 2018-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #times journalist #debut book #money management #4th estate