Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But life beyond the falls isn’t all smooth sailing. Pay attention, header bidding class is in session. Sponsor content by OpenX. The post Get the guide and bypass the RTB waterfall appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-12 00:00:00 UTC ]
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Hodder & Stoughton is publishing a new book with Miranda Hart in aid of Comic Relief, entitled Miranda’s Daily Dose of Such Fun! Continue reading at The Bookseller
[ The Bookseller | 2017-02-01 00:00:00 UTC ]
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Rough Guides has launched a new podcast series, The Rough Guide to Everywhere, sharing untold travel stories and featuring guests including Ruby Wax, Dervla Murphy and Meik Wiking in conversation. Continue reading at The Bookseller
[ The Bookseller | 2017-01-31 00:00:00 UTC ]
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Hodder has acquired a practical guide to grief by life coach and TV personality Jeff Brazier. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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Macmillan Children’s Books is set to publish what it describes as the first official "guide” to the Moomins this October. Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
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Novelist and international affairs specialist Derek B. Miller picks five books on the complex relationship between media and government. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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‘We’re With You’ by leaders of the Mormon Church broke the top 10 on PW’s Religion Nonfiction bestsellers list in December. Plus, the upcoming film adaptation of ‘The Shack’ boosted sales for two versions of Wm. Paul Young’s novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-11 00:00:00 UTC ]
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Ad Age's Survival Guide maps the changes and challenges in the year ahead, from new ad-tech wars to shifting policies in Washington, D.C.As digital marketers confronted rampant problems with online metrics last year, they were especially jolted by Facebook, which revealed in a series of... Continue reading at Advertising Age
[ Advertising Age | 2017-01-09 00:00:00 UTC ]
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Publishers’ first messenger bots primarily served to send out the day’s news, but some are branching out. BuzzFeed and Time Inc. have both launched holiday gift guide bots on Facebook Messenger. For Time Inc., it's a way to see if there's an appetite for its vast library of lifestyle content on... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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Hodder & Stoughton has acquired an accessible fitness and nutritional guide from internationally renowned athlete and England international rugby player, James Haskell. Continue reading at The Bookseller
[ The Bookseller | 2016-11-30 00:00:00 UTC ]
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William Collins, an imprint of HarperCollins, has acquired A Good Time to be a Girl: How to Succeed in a Changing World by city c.e.o. Helena Morrissey. Continue reading at The Bookseller
[ The Bookseller | 2016-11-30 00:00:00 UTC ]
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Two different sets of spoof titles hit shelves tomorrow (3rd November) hoping to cash in on a slice of the success the Ladybird Books for Adults series achieved last Christmas, which racked up sales of a million copies. Continue reading at The Bookseller
[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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Fourth Estate is to publish Slay in Your Lane, a guide to life for a generation of black British women by Yomi Adegoke and Elizabeth Uviebinene. Continue reading at The Bookseller
[ The Bookseller | 2016-10-25 00:00:00 UTC ]
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Transworld has acquired an "insider's guide" to algorithms as part of a two-book deal in a pre-emptive six figure bid. Continue reading at The Bookseller
[ The Bookseller | 2016-10-15 00:00:00 UTC ]
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PW and the Miami Book Fair have agreed to work together to produce a consumer guide to this year’s fair, which takes place November 13-20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-11 00:00:00 UTC ]
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Russell Brand is publishing a guide to addiction with Pan Macmillan's wellness and lifestyle imprint Bluebird. Continue reading at The Bookseller
[ The Bookseller | 2016-10-08 00:00:00 UTC ]
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Romance publisher and HarperCollins imprint Mills & Boon is to launch a "fun and feminist" series of humour books which "celebrate the sisterhood from A to Z". Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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Bill Bailey has penned a “humorous and personal guide” to his favourite British birds, set to be published by Quercus in October this year. Continue reading at The Bookseller
[ The Bookseller | 2016-08-27 00:00:00 UTC ]
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Yellow Jersey has acquired Velosaurus: A Linguistic Tour de France by ITV Tour de France commentator and cycling writer Ned Boulting. Continue reading at The Bookseller
[ The Bookseller | 2016-07-30 00:00:00 UTC ]
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Simon & Schuster UK has acquired The Neuro Plan, a nutrition and lifestyle plan for helping to prevent Alzheimer’s and building a healthier brain, to be published in spring 2018. Continue reading at The Bookseller
[ The Bookseller | 2016-07-29 00:00:00 UTC ]
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The Economist has spent a year finessing its social media team, growing its writers from two to 10, mostly based in the U.K. Last year, for each article published, 15 separate tweets were written, now it’s more like three. The publisher has taken resource away from its posting to its lesser... Continue reading at Digiday
[ Digiday | 2016-07-27 00:00:00 UTC ]
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