‘We were wasting time churning out tweets’: The Economist guide to quality over quantity

The Economist has spent a year finessing its social media team, growing its writers from two to 10, mostly based in the U.K. Last year, for each article published, 15 separate tweets were written, now it’s more like three. The publisher has taken resource away from its posting to its lesser known Twitter accounts, and is focussing mainly Facebook, Line, LinkedIn and YouTube. To ensure it keeps the quality up, more checks are in place, and for topics that could seem lighter, like cultural fare, it teases out the intelligent elements. The post ‘We were wasting time churning out tweets’: The Economist guide to quality over quantity appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-07-27 00:00:00 UTC ]

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‘We were wasting time churning out tweets’: The Economist guide to quality over quantity

The Economist has spent a year finessing its social media team, growing its writers from two to 10, mostly based in the U.K. Last year, for each article published, 15 separate tweets were written, now it’s more like three. The publisher has taken resource away from its posting to its lesser... Continue reading at Digiday

[ Digiday | 2016-07-27 00:00:00 UTC ]
More news stories like this