Get the guide and bypass the RTB waterfall

Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But life beyond the falls isn’t all smooth sailing. Pay attention, header bidding class is in session. Sponsor content by OpenX. The post Get the guide and bypass the RTB waterfall appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-12 00:00:00 UTC ]
News tagged with: #header bidding #publishers monetize #playing field #smooth sailing #pay attention #sponsor content

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TV Guide Magazine Is Still Here, and Is Doing Just Fine

The former American household staple is riding high thanks to new ownership, and a new focus on TV across all platforms. The post TV Guide Magazine Is Still Here, and Is Doing Just Fine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-15 00:00:00 UTC ]
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Piatkus to publish Japanologist's guide to wabi sabi

Little, Brown imprint Piatkus has acquired a book by Japanologist Beth Kempton about "wabi sabi" - the Japanese concept centred on an appreciation of beauty in imperfection and the acceptance of the transient nature of all things. Continue reading at The Bookseller

[ The Bookseller | 2018-03-15 00:00:00 UTC ]
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Soundar and Stevens in 2018 EmpathyLab guide

Books by authors and illustrators including Chitra Soundar, Benji Davies, Joseph Coelho, Robin Stevens and Kiran Millwood Hargrave are amongst those in EmpathyLab’s new ‘Empathy Guide’ for children. Continue reading at The Bookseller

[ The Bookseller | 2018-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robin stevens #benji davies #joseph coelho

Bluebird acquires 'Ten to Zen' stress relief guide

Pan Macmillan is publishing Ten to Zen, a book providing 10-minute "mind workouts" to tackle stress from NHS psychotherapist Owen O’Kane. Continue reading at The Bookseller

[ The Bookseller | 2018-02-06 00:00:00 UTC ]
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Download: The publisher’s survival guide for the post-Facebook era

In this special Digiday guide, Digiday editors and reporters walk you through what to expect in the post-Facebook era. The post Download: The publisher’s survival guide for the post-Facebook era appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday editors #post download #survival guide #post-facebook era

DK to publish celeb mums' guide to safety online

DK is publishing Parent Alert! How To Keep Your Kids Safe Online by celebrity mums and best friends Nadia Sawalha and Kaye Adams this July. Continue reading at The Bookseller

[ The Bookseller | 2018-01-26 00:00:00 UTC ]
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Your guide to a happy new year… by Dawn, Eddie and other celebrity self-help gurus

Famous faces, including many comedians with tales of recovery from their own traumas, are dispensing life lessons in the latest publishing trendOnce the post-Christmas slump lifts and 2018 looms, an unprecedented crowd of well-known faces will be waiting to take readers by the hand and guide... Continue reading at The Guardian

[ The Guardian | 2017-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #celebrity autobiographies

Canada’s Greystone Announces Sexual Assault Collection; About Comics Republishes ‘Negro Motorist’ Guide

In Canada, Greystone Books announces an anthology in women's experiences of sexual assault. In California, About Comics adds a 'Negro Motorist' guide. The post Canada’s Greystone Announces Sexual Assault Collection; About Comics Republishes ‘Negro Motorist’ Guide appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-05 00:00:00 UTC ]
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Investment bankers' guide for start-ups to PRH

Random House Books is publishing a guide for start-ups by former Goldman Sachs investment bankers Courtney and Carter Reum. Continue reading at The Bookseller

[ The Bookseller | 2017-11-15 00:00:00 UTC ]
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Piatkus acquires guide to ageing well

Little, Brown Book Group imprint Piatkus has acquired a guide to ageing well, called The Age-Well Project, by author Annabel Abbs and TV executive and cook book author Susan Saunders. Continue reading at The Bookseller

[ The Bookseller | 2017-11-04 00:00:00 UTC ]
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Penguin Life to publish guide to 'guilt-free' pregnancy and birth

Penguin Life is publishing pregnancy guru Rebecca Shiller’s "empowering" guide, Your No-Guilt Pregnancy Plan, in March 2018. Continue reading at The Bookseller

[ The Bookseller | 2017-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish guide #penguin life

DK agrees to sell Rough Guides to APA

Dorling Kindersley (DK) has agreed terms to sell leading travel publisher Rough Guides to APA Publications for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2017-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agreed terms

Dynamo to release magic guide with Blink Publishing

Blink Publishing is to release a fully-illustrated guide to modern magic by magician Dynamo. Continue reading at The Bookseller

[ The Bookseller | 2017-10-03 00:00:00 UTC ]
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Indie Publisher to Send Impeachment Guides to Congress

Through a unique donation program, Melville House plans to provide every U.S. Congress member a copy of its book 'A Citizen's Guide to Impeachment.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-14 00:00:00 UTC ]
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Get 'Penetration Testing -- A Survival Guide' ($55 value) FREE for a limited time

The need for penetration testers has grown well over what the IT industry ever anticipated. Running just a vulnerability scanner is no longer an effective method to determine whether a business is truly secure. Penetration Testing -- A Survival Guide from Packt Publishing usually retails for... Continue reading at Betanews

[ Betanews | 2017-09-06 00:00:00 UTC ]
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Trapeze goes wild with new retro outdoors guide

Trapeze is publishing The Wild Book, a "gloriously retro" guide to outdoor activities hoping to help readers unleash their inner child. Continue reading at The Bookseller

[ The Bookseller | 2017-08-04 00:00:00 UTC ]
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Octopus wins Official Love Island Guide after auction

Hamlyn, part of Octopus Publishing Group, has acquired the official book of ITV2’s "Love Island" following a "hotly contested" auction. Continue reading at The Bookseller

[ The Bookseller | 2017-07-29 00:00:00 UTC ]
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PRH Children's teams with Copa90 on 2018 World Cup guide

Penguin Random House Children’s is publishing a fans’ guide to the 2018 World Cup with football fan network Copa90. Continue reading at The Bookseller

[ The Bookseller | 2017-07-16 00:00:00 UTC ]
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June Religion Bestsellers: A Guide to Self-Talk Takes #4, Karen Kingsbury Tops

Jennifer Rothschild’s latest book on how to talk to and about yourself debuted at #4 on our Religion Nonfiction Bestsellers list. Plus, Karen Kingsbury came in at #1 Religion Fiction with the newest installment to the Baxter Family series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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