Get the guide and bypass the RTB waterfall

Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But life beyond the falls isn’t all smooth sailing. Pay attention, header bidding class is in session. Sponsor content by OpenX. The post Get the guide and bypass the RTB waterfall appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-12 00:00:00 UTC ]
News tagged with: #header bidding #publishers monetize #playing field #smooth sailing #pay attention #sponsor content

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[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Icon to launch practical guides for self-improvement

Written By: Lisa Campbell Publication Date: Fri, 15/04/2011 - 14:57 Bold block colours and striking symbols define a new series of Icon books designed to reach young professionals intent on self-improvement. The guides aim to present weighty subjects in such areas as cognitive behavioural... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guides aim #emotional intelligence #child psychology #self-enriching exercises


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[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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