Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But life beyond the falls isn’t all smooth sailing. Pay attention, header bidding class is in session. Sponsor content by OpenX. The post Get the guide and bypass the RTB waterfall appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-12 00:00:00 UTC ]
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Librarians have always been a wee bit paranoid, but for years our distrust pretty much clustered around two obsessions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-30 00:00:00 UTC ]
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The Library A World History James W.P. Campbell and Will Pryce University of Chicago Press, $75 Sneak inside 85 of the world's greatest libraries in 21 countries, from the National Library of China to the Altenburg Abbey in Austria. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-29 00:00:00 UTC ]
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We offer a survey of publishing in the Slovak Republicm, which has struggled to gain recognition in the international market in spite of a lively literary scene and book market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-13 00:00:00 UTC ]
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Not being able to control access to content as users bypass the paywall is a major challenge facing publishers. This is according to new research carried out by MPP Global Solutions as part of its latest webinar on the future of digital publishing m ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
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Our Authors Guide to the Frankfurt Book Fair is now available in Spanish, thanks to Dosdoce, The Spanish Digital Link, and Actualidad Editorial. Download it here. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-26 00:00:00 UTC ]
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The Signature Series Strategy Guide to Grand Theft Auto V, the fastest-selling video game of all... Continue reading at The Bookseller
[ The Bookseller | 2013-09-24 00:00:00 UTC ]
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Many authors wonder if attending the Frankfurt Book Fair is a worthwhile expense. Our downloadable guide explains the steps you need to take to know if it's right for you. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-28 00:00:00 UTC ]
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DK is relaunching the Idiot’s Guide series, 20 years after it was first published.... Continue reading at The Bookseller
[ The Bookseller | 2013-08-27 00:00:00 UTC ]
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Unfortunately, it's time to hit the books once more. Don't get completely bummed out by the start of classes because this special issue of our weekly e-magazine has all of the top picks for back to school gear. That's right, from laptops to portable audio, we've narrowed down the best tech... Continue reading at Engadget
[ Engadget | 2013-08-23 00:00:00 UTC ]
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At last: the laptop buyer's guide we wanted to write three months ago. You see, when it came time to publish our spring edition, Intel was on the cusp of releasing its fourth-generation Core processors, which meant almost everything we were recommending was destined for a refresh. So we... Continue reading at Engadget
[ Engadget | 2013-08-06 00:00:00 UTC ]
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Hearst Magazines UK has published a shopping guide in Mandarin Chinese, which is being handed out with 10,000 copies of the latest Elle Collections luxury fashion biannual. Continue reading at Media Week
[ Media Week | 2013-07-26 00:00:00 UTC ]
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Icon Books has signed a self-published self-help book directly from the author. Kate Hewson,... Continue reading at The Bookseller
[ The Bookseller | 2013-07-16 00:00:00 UTC ]
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Ebury Press has acquired a second book by N M Gwynne, following up on this April's... Continue reading at The Bookseller
[ The Bookseller | 2013-06-11 00:00:00 UTC ]
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Some of today’s biggest cookbook authors recommend their favorite New York City restaurants during Book Expo America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-20 00:00:00 UTC ]
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Looking to provide info to retailers, librarians, and consumers interested in its book-format comics, DC Comics is publishing the DC Entertainment Essential Graphic Novels and Chronology 2013, a 121-page reading guide and index to the publisher’s extensive backlist of collected and original... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
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Google has killed off the print editions of Frommer's guide books. And this makes sense, as Google never wanted to be a publisher and only bought Frommer's for the metadata. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-26 00:00:00 UTC ]
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Profile has announced a new book from Michael Haag exploring the background of Dan Brown’s... Continue reading at The Bookseller
[ The Bookseller | 2013-01-18 00:00:00 UTC ]
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Amazon's been attuned to the needs of its vision-impaired customers for years, first rolling out text-to-speech technology on its original Kindle e-reader years ago. Today the company revealed plans to add to that feature set in its Kindle Fire and Fire HD (7-inch) tablets with Voice Guide and... Continue reading at Engadget
[ Engadget | 2012-12-07 00:00:00 UTC ]
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Welcome to the Engadget holiday gift guide! Picking presents for friends and loved ones is never a simple task, and with thousands of options for each category, buying technology can be an especially frustrating experience. We're here to help. Below you'll find today's bevy of curated picks, and... Continue reading at Engadget
[ Engadget | 2012-11-30 00:00:00 UTC ]
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Hearst Magazines UK's Esquire is to publish the first edition of The Big Black Book, a biannual style guide, in March next year. Continue reading at Media Week
[ Media Week | 2012-10-24 00:00:00 UTC ]
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