Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But life beyond the falls isn’t all smooth sailing. Pay attention, header bidding class is in session. Sponsor content by OpenX. The post Get the guide and bypass the RTB waterfall appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-12 00:00:00 UTC ]
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Quercus has acquired Sarah Knight’s third "no f**ks given" guide, You Do You, for publication this November. Continue reading at The Bookseller
[ The Bookseller | 2017-06-17 00:00:00 UTC ]
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In the wake of a flood of recent changes to Facebook's News Feed algorithm aimed at drowning out fake news and clickbait, the social network threw a lifeline to potentially overwhelmed publishers. Vice president of News Feed Adam Mosseri shared some "basic guideposts" for publishers looking to... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
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Century has acquired Women in Space, a book by spaceflight expert Libby Jackson chronicling the lives of 50 inspirational women, including astronauts, scientists, engineers and other pioneers of human space exploration. Continue reading at The Bookseller
[ The Bookseller | 2017-05-03 00:00:00 UTC ]
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Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
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The business of publishing and selling political-themed books moved front and center with the dawn of the Trump era in Washington. Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-22 00:00:00 UTC ]
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The US' Authors Guild widens its services with self-publishing instruction; university students in Turkey gain access to De Gruyter journal resources. The post Industry Notes: Turkey’s ANKOS Signs With De Gruyter; US Authors Guild Issues New Guide appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-19 00:00:00 UTC ]
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Facebook and Google control digital media and advertising, but it's not the end of the world just yet. The post Bloomberg Media CEO Justin Smith’s publisher survival guide in the duopoly era appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-30 00:00:00 UTC ]
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Submissions for the autumn 2017 editions of The Bookseller Buyer's Guide and Children's Buyer's Guide are now open. Continue reading at The Bookseller
[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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Hodder & Stoughton is publishing a new book with Miranda Hart in aid of Comic Relief, entitled Miranda’s Daily Dose of Such Fun! Continue reading at The Bookseller
[ The Bookseller | 2017-02-01 00:00:00 UTC ]
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Rough Guides has launched a new podcast series, The Rough Guide to Everywhere, sharing untold travel stories and featuring guests including Ruby Wax, Dervla Murphy and Meik Wiking in conversation. Continue reading at The Bookseller
[ The Bookseller | 2017-01-31 00:00:00 UTC ]
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Hodder has acquired a practical guide to grief by life coach and TV personality Jeff Brazier. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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Macmillan Children’s Books is set to publish what it describes as the first official "guide” to the Moomins this October. Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
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Novelist and international affairs specialist Derek B. Miller picks five books on the complex relationship between media and government. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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‘We’re With You’ by leaders of the Mormon Church broke the top 10 on PW’s Religion Nonfiction bestsellers list in December. Plus, the upcoming film adaptation of ‘The Shack’ boosted sales for two versions of Wm. Paul Young’s novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-11 00:00:00 UTC ]
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Ad Age's Survival Guide maps the changes and challenges in the year ahead, from new ad-tech wars to shifting policies in Washington, D.C.As digital marketers confronted rampant problems with online metrics last year, they were especially jolted by Facebook, which revealed in a series of... Continue reading at Advertising Age
[ Advertising Age | 2017-01-09 00:00:00 UTC ]
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Publishers’ first messenger bots primarily served to send out the day’s news, but some are branching out. BuzzFeed and Time Inc. have both launched holiday gift guide bots on Facebook Messenger. For Time Inc., it's a way to see if there's an appetite for its vast library of lifestyle content on... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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Hodder & Stoughton has acquired an accessible fitness and nutritional guide from internationally renowned athlete and England international rugby player, James Haskell. Continue reading at The Bookseller
[ The Bookseller | 2016-11-30 00:00:00 UTC ]
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William Collins, an imprint of HarperCollins, has acquired A Good Time to be a Girl: How to Succeed in a Changing World by city c.e.o. Helena Morrissey. Continue reading at The Bookseller
[ The Bookseller | 2016-11-30 00:00:00 UTC ]
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Two different sets of spoof titles hit shelves tomorrow (3rd November) hoping to cash in on a slice of the success the Ladybird Books for Adults series achieved last Christmas, which racked up sales of a million copies. Continue reading at The Bookseller
[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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