Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But life beyond the falls isn’t all smooth sailing. Pay attention, header bidding class is in session. Sponsor content by OpenX. The post Get the guide and bypass the RTB waterfall appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-12 00:00:00 UTC ]
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Penguin Life is publishing pregnancy guru Rebecca Shiller’s "empowering" guide, Your No-Guilt Pregnancy Plan, in March 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-10-18 00:00:00 UTC ]
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Dorling Kindersley (DK) has agreed terms to sell leading travel publisher Rough Guides to APA Publications for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2017-10-03 00:00:00 UTC ]
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Blink Publishing is to release a fully-illustrated guide to modern magic by magician Dynamo. Continue reading at The Bookseller
[ The Bookseller | 2017-10-03 00:00:00 UTC ]
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Through a unique donation program, Melville House plans to provide every U.S. Congress member a copy of its book 'A Citizen's Guide to Impeachment.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-14 00:00:00 UTC ]
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The need for penetration testers has grown well over what the IT industry ever anticipated. Running just a vulnerability scanner is no longer an effective method to determine whether a business is truly secure. Penetration Testing -- A Survival Guide from Packt Publishing usually retails for... Continue reading at Betanews
[ Betanews | 2017-09-06 00:00:00 UTC ]
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Trapeze is publishing The Wild Book, a "gloriously retro" guide to outdoor activities hoping to help readers unleash their inner child. Continue reading at The Bookseller
[ The Bookseller | 2017-08-04 00:00:00 UTC ]
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Hamlyn, part of Octopus Publishing Group, has acquired the official book of ITV2’s "Love Island" following a "hotly contested" auction. Continue reading at The Bookseller
[ The Bookseller | 2017-07-29 00:00:00 UTC ]
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Penguin Random House Children’s is publishing a fans’ guide to the 2018 World Cup with football fan network Copa90. Continue reading at The Bookseller
[ The Bookseller | 2017-07-16 00:00:00 UTC ]
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#prh children
Jennifer Rothschild’s latest book on how to talk to and about yourself debuted at #4 on our Religion Nonfiction Bestsellers list. Plus, Karen Kingsbury came in at #1 Religion Fiction with the newest installment to the Baxter Family series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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Octopus has acquired the third edition of Eat London by Peter Prescott and Sir Terence Conran. Continue reading at The Bookseller
[ The Bookseller | 2017-06-29 00:00:00 UTC ]
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Hachette Children’s Group has signed a "timely" political guide for young people written by journalist Sue Turton. Continue reading at The Bookseller
[ The Bookseller | 2017-06-24 00:00:00 UTC ]
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Quercus has acquired Sarah Knight’s third "no f**ks given" guide, You Do You, for publication this November. Continue reading at The Bookseller
[ The Bookseller | 2017-06-17 00:00:00 UTC ]
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John Murray is publishing a biting satire on modern politics by Frankie Boyle called Your Guide to Hell following a "hotly contested" auction. Continue reading at The Bookseller
[ The Bookseller | 2017-06-10 00:00:00 UTC ]
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In the wake of a flood of recent changes to Facebook's News Feed algorithm aimed at drowning out fake news and clickbait, the social network threw a lifeline to potentially overwhelmed publishers. Vice president of News Feed Adam Mosseri shared some "basic guideposts" for publishers looking to... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
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Century has acquired Women in Space, a book by spaceflight expert Libby Jackson chronicling the lives of 50 inspirational women, including astronauts, scientists, engineers and other pioneers of human space exploration. Continue reading at The Bookseller
[ The Bookseller | 2017-05-03 00:00:00 UTC ]
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Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
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The business of publishing and selling political-themed books moved front and center with the dawn of the Trump era in Washington. Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-22 00:00:00 UTC ]
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The US' Authors Guild widens its services with self-publishing instruction; university students in Turkey gain access to De Gruyter journal resources. The post Industry Notes: Turkey’s ANKOS Signs With De Gruyter; US Authors Guild Issues New Guide appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-19 00:00:00 UTC ]
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Facebook and Google control digital media and advertising, but it's not the end of the world just yet. The post Bloomberg Media CEO Justin Smith’s publisher survival guide in the duopoly era appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-30 00:00:00 UTC ]
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Submissions for the autumn 2017 editions of The Bookseller Buyer's Guide and Children's Buyer's Guide are now open. Continue reading at The Bookseller
[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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#autumn buyer