Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But life beyond the falls isn’t all smooth sailing. Pay attention, header bidding class is in session. Sponsor content by OpenX. The post Get the guide and bypass the RTB waterfall appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-12 00:00:00 UTC ]
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Quercus has acquired the “provocative” 28-day guide to anti-racism and recognising white privilege by Layla Saad. Continue reading at The Bookseller
[ The Bookseller | 2019-05-28 07:07:07 UTC ]
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Quadrille has scooped F*ck Being Humble, a “clever and timely” guide to self-promotion by Stefanie Sword-Williams in a four-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2019-05-10 00:00:00 UTC ]
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We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at The Bookseller
[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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Rough Guides is offering readers a free ebook version when they buy printed travel guides, as the company tries to grow its digital business. Continue reading at The Bookseller
[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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Bluebird has acquired a guide to tapping into the subconscious by psychotherapist Dr Emma Loveridge and Dr Curly Moloney. Continue reading at The Bookseller
[ The Bookseller | 2019-03-15 00:00:00 UTC ]
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Live literature organisation Speaking Volumes will launch a guide to British writers and illustrators of colour. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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Penguin Random House imprint Century has snapped up Gary Lineker and Danny Baker's football guide, Behind Closed Doors. Continue reading at The Bookseller
[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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Indie publisher Short Books will publish Life Without Diabetes by Newcastle Diet creator Professor Roy Taylor. Continue reading at The Bookseller
[ The Bookseller | 2019-03-06 00:00:00 UTC ]
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“Dreyer’s English”, a bestselling book, is rare in being authoritative but not arrogant Continue reading at The Economist
[ The Economist | 2019-02-28 15:42:15 UTC ]
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Your chance to win a 12-month NEON subscription, The Cuckoo's Calling book and Vera Stanhope book series. Continue reading at Stuff
[ Stuff | 2019-02-21 00:00:00 UTC ]
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Octopus imprint Cassell has bagged rights for One Young World’s “definitive guide to activism” featuring advice from Sir Bob Geldof, Black Lives Matter and author Fatima Bhutto. Continue reading at The Bookseller
[ The Bookseller | 2019-02-20 00:00:00 UTC ]
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Little, Brown has acquired a “no-nonsense guide for women” by Barack Obama’s former right-hand woman Alyssa Mastromonaco. Continue reading at The Bookseller
[ The Bookseller | 2019-02-15 00:00:00 UTC ]
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John Murray has acquired the new "delightfully mind-bending'" book from bestselling author and cartoonist Randall Munroe. Continue reading at The Bookseller
[ The Bookseller | 2019-02-07 00:00:00 UTC ]
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Mitchell Beazley, part of the Octopus Publishing Group, has acquired Get Your Kids to Eat Anything by Emily Leary. Continue reading at The Bookseller
[ The Bookseller | 2019-01-25 00:00:00 UTC ]
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Bodley Head will publish a “game-changing” exploration of tackling racism, How To Be an Antiracist, by academic and writer Ibram X Kendi in August 2019. Continue reading at The Bookseller
[ The Bookseller | 2019-01-24 00:00:00 UTC ]
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The 'Lexham Geographic Commentary on the Gospels' adds new dimensions to scripture. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
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When Sean Parker crossed California's beach access police over his wedding in Big Sur, the tech billionaire agreed to create a coastal access app for the people. The app launches Thursday after an unusual collaboration between two very different, but very California, worlds. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-14 00:00:00 UTC ]
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Journalist and mental health campaigner Bryony Gordon will share her ten crucial life lessons for teenage girls in a book due to be published by Hachette Children’s Group in May. Continue reading at The Bookseller
[ The Bookseller | 2018-12-12 00:00:00 UTC ]
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