Get the guide and bypass the RTB waterfall

Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But life beyond the falls isn’t all smooth sailing. Pay attention, header bidding class is in session. Sponsor content by OpenX. The post Get the guide and bypass the RTB waterfall appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-12 00:00:00 UTC ]
News tagged with: #header bidding #publishers monetize #playing field #pay attention #sponsor content

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DK to publish entrepreneurs' guide to navigating racial bias in the workplace

DK is publishing a business book exploring "the unavoidable truths about racial bias in the working world", called Twice As Hard: Navigating Black Stereotypes and Creating Space for Success, by Raphael and Opeyemi Sofoluke. Continue reading at The Bookseller

[ The Bookseller | 2020-08-24 22:13:29 UTC ]
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'Guided journal' to accompany Me and White Supremacy

Quercus has acquired Me and White Supremacy: A Guided Journal by Layla F Saad, intended to be an "official companion" to the original helping readers to recognise their privilege and combat racism. Continue reading at The Bookseller

[ The Bookseller | 2020-08-24 03:33:55 UTC ]
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Welbeck Children's bags vegan guide for younger readers

Welbeck Children’s has scooped Be More Vegan by food blogger, chef and author Niki Webster – a "young person’s guide to being more plant-based". Continue reading at The Bookseller

[ The Bookseller | 2020-08-23 20:03:38 UTC ]
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Pavilion to publish nutritionist's vegan guide

Pavilion Books will publish Azmina Govindji’s latest book Vegan Savvy: The Expert's Guide to Nutrition on a Plant-Based Diet. Continue reading at The Bookseller

[ The Bookseller | 2020-08-18 12:57:19 UTC ]
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Audible signs Bell's guide to thriving

Audible has signed an “inspirational” nine-step guide to uncovering inner resilience from former lawyer and judge Emma J Bell. Continue reading at The Bookseller

[ The Bookseller | 2020-08-17 18:53:05 UTC ]
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Singapore Book Awards 2020: A Dessert Guide Wins Book of the Year

The 2020 Singapore Book Awards include three newly added digital-publishing categories including audiobook, ebook, and digital marketing. The post Singapore Book Awards 2020: A Dessert Guide Wins Book of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-13 16:08:03 UTC ]
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Penguin to release audio study guides series

Penguin is to release a series of audio study guides to accompany key English literature A-level texts.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-11 19:08:23 UTC ]
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Tina Turner writes 'guide to life' for HarperCollins

Singer Tina Turner has written a guide to life using Buddhist principles, to be published by HarperCollins. Continue reading at The Bookseller

[ The Bookseller | 2020-08-06 23:03:55 UTC ]
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A Brief Guide to Comic Book Art Styles

A brief guide to the evolution of comic book art styles, from the early days of comic strips to present day. Continue reading at Book Riot

[ Book Riot | 2020-08-06 10:35:00 UTC ]
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Century to publish Mind Geek's 'practical guide to a fulfilled life'

Century will publish Five Minute Therapy by Sarah Crosby, a.k.a. Instagrammer @TheMindGeek, in December 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-07-31 06:12:14 UTC ]
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W&N to publish a guide to understanding news statistics

W&N has acquired "a toolkit for understanding numbers in the media" by cousins Tom and David Chivers. Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 20:45:17 UTC ]
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Penguin Business acquires survival guide from 'serial entrepreneurs' Cole and Miller-Cole

Penguin Business will publish The Business Survival Kit by Byron Cole and Bianca Miller-Cole. Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 12:02:42 UTC ]
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THE IMMORTALISTS Book Club Questions + Your Meeting Guide

Looking for book club questions and a reading guide for THE IMMORTALISTS by Chloe Benjamin?We've got your next meeting covered. Continue reading at Book Riot

[ Book Riot | 2020-07-23 10:34:11 UTC ]
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10 ELEANOR OLIPHANT IS COMPLETELY FINE Book Club Questions + Guide

We've got plot summary, themes, and ELEANOR OLIPHANT IS COMPLETELY FINE book club questions for this popular book club title. Continue reading at Book Riot

[ Book Riot | 2020-07-20 10:34:18 UTC ]
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Fourth Estate buys Candy's guide to mothering teenage girls

Fourth Estate has bought journalist Lorraine Candy's first book, a “candid, helpful and hilarious” guide to the many unexpected challenges of mothering teenage girls. Continue reading at The Bookseller

[ The Bookseller | 2020-07-16 16:51:35 UTC ]
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Wildfire triumphs in seven-way auction for psychotherapist's guide to desire

Wildfire has won a seven-way auction for "an inspiring, thought-provoking and moving" book that, exploring human desire, takes the reader behind the closed doors of a therapy session.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-16 06:45:30 UTC ]
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Michael O’Mara and Mind to publish teen mental health guide

Michael O’Mara Books will publish Breathe Out: A Creative Guide to Happiness for Teen Minds in association with mental health charity Mind. Continue reading at The Bookseller

[ The Bookseller | 2020-07-15 13:34:05 UTC ]
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Guide to the classics: The War of the Worlds

H. G. Wells helped pioneer science fiction with his 1898 book The War of the Worlds. Many iterations later, it still scares and fascinates us. Continue reading at The Conversation

[ The Conversation | 2020-07-06 19:54:21 UTC ]
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Coronet to publish guide to homeschooling from Sawalha and Adderley

Coronet is publishing an "honest and practical" guide to educating your children at home by Nadia Sawalha of "Loose Women" and her husband Mark Adderley. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 14:37:32 UTC ]
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Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:00:02 UTC ]
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