Get the guide and bypass the RTB waterfall

Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But life beyond the falls isn’t all smooth sailing. Pay attention, header bidding class is in session. Sponsor content by OpenX. The post Get the guide and bypass the RTB waterfall appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-12 00:00:00 UTC ]
News tagged with: #header bidding #publishers monetize #playing field #smooth sailing #pay attention #sponsor content

Other Publishing stories related to: 'Get the guide and bypass the RTB waterfall'


Headline Home scoops Atkinson's post-natal fitness guide

Headline Home will publish actress and presenter Gemma Atkinson's "realistic and accessible" post-natal fitness guide and cookbook in summer 2021.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-02 09:41:21 UTC ]
More news stories like this | News stories tagged with: #headline home


Orion Spring to publish holistic psychologist's 'revolutionary' guide to healing

Orion Spring is publishing a book from clinical psychologist Dr Nicole LePera, promising "a revolutionary approach to healing that harnesses the power of the self to produce lasting change".  Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 14:49:39 UTC ]
More news stories like this | News stories tagged with: #orion spring


Quadrille adds Excell's gluten-free guide to list

Quadrille has scooped How to Make Anything Gluten-Free, the first of a two-book deal with food blogger Becky Excell. Continue reading at The Bookseller

[ The Bookseller | 2020-09-29 13:48:32 UTC ]
More news stories like this |


Ebury sweeps in for Met Office weather guide

Ebury Press has swept in for “the ultimate guide to our glorious weather” by the Met Office. Continue reading at The Bookseller

[ The Bookseller | 2020-09-17 16:16:55 UTC ]
More news stories like this | News stories tagged with: #ebury press #ultimate guide


Daniel Howell writes mental health guide for HQ

YouTube star Daniel Howell is releasing a guide to mental health, You Will Get Through This Night, with HarperCollins imprint HQ. Continue reading at The Bookseller

[ The Bookseller | 2020-09-13 20:48:44 UTC ]
More news stories like this | News stories tagged with: #mental health #harpercollins


Orion Spring to publish 'guide to the wildlife of our cities'

Orion Spring will publish journalist Florence Wilkinson's debut Wild City, a non-fiction book that looks at the wildlife in cities.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-09 19:50:39 UTC ]
More news stories like this | News stories tagged with: #orion spring #non-fiction book


Jeff Tweedy returns to Faber with guide to songwriting

Faber will publish How To Write One Song by Jeff Tweedy of US rock band Wilco in October.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-02 20:41:03 UTC ]
More news stories like this |


DK to publish entrepreneurs' guide to navigating racial bias in the workplace

DK is publishing a business book exploring "the unavoidable truths about racial bias in the working world", called Twice As Hard: Navigating Black Stereotypes and Creating Space for Success, by Raphael and Opeyemi Sofoluke. Continue reading at The Bookseller

[ The Bookseller | 2020-08-24 22:13:29 UTC ]
More news stories like this | News stories tagged with: #racial bias #creating space


'Guided journal' to accompany Me and White Supremacy

Quercus has acquired Me and White Supremacy: A Guided Journal by Layla F Saad, intended to be an "official companion" to the original helping readers to recognise their privilege and combat racism. Continue reading at The Bookseller

[ The Bookseller | 2020-08-24 03:33:55 UTC ]
More news stories like this | News stories tagged with: #guided journal #white supremacy #official companion #combat racism


Welbeck Children's bags vegan guide for younger readers

Welbeck Children’s has scooped Be More Vegan by food blogger, chef and author Niki Webster – a "young person’s guide to being more plant-based". Continue reading at The Bookseller

[ The Bookseller | 2020-08-23 20:03:38 UTC ]
More news stories like this | News stories tagged with: #welbeck children #younger readers #young person


Pavilion to publish nutritionist's vegan guide

Pavilion Books will publish Azmina Govindji’s latest book Vegan Savvy: The Expert's Guide to Nutrition on a Plant-Based Diet. Continue reading at The Bookseller

[ The Bookseller | 2020-08-18 12:57:19 UTC ]
More news stories like this | News stories tagged with: #pavilion books


Audible signs Bell's guide to thriving

Audible has signed an “inspirational” nine-step guide to uncovering inner resilience from former lawyer and judge Emma J Bell. Continue reading at The Bookseller

[ The Bookseller | 2020-08-17 18:53:05 UTC ]
More news stories like this |


Singapore Book Awards 2020: A Dessert Guide Wins Book of the Year

The 2020 Singapore Book Awards include three newly added digital-publishing categories including audiobook, ebook, and digital marketing. The post Singapore Book Awards 2020: A Dessert Guide Wins Book of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-13 16:08:03 UTC ]
More news stories like this | News stories tagged with: #year appeared #digital marketing #book of the year


Penguin to release audio study guides series

Penguin is to release a series of audio study guides to accompany key English literature A-level texts.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-11 19:08:23 UTC ]
More news stories like this |


Tina Turner writes 'guide to life' for HarperCollins

Singer Tina Turner has written a guide to life using Buddhist principles, to be published by HarperCollins. Continue reading at The Bookseller

[ The Bookseller | 2020-08-06 23:03:55 UTC ]
More news stories like this |


A Brief Guide to Comic Book Art Styles

A brief guide to the evolution of comic book art styles, from the early days of comic strips to present day. Continue reading at Book Riot

[ Book Riot | 2020-08-06 10:35:00 UTC ]
More news stories like this | News stories tagged with: #early days #present day #comic book


Century to publish Mind Geek's 'practical guide to a fulfilled life'

Century will publish Five Minute Therapy by Sarah Crosby, a.k.a. Instagrammer @TheMindGeek, in December 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-07-31 06:12:14 UTC ]
More news stories like this | News stories tagged with: #practical guide


W&N to publish a guide to understanding news statistics

W&N has acquired "a toolkit for understanding numbers in the media" by cousins Tom and David Chivers. Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 20:45:17 UTC ]
More news stories like this |


Penguin Business acquires survival guide from 'serial entrepreneurs' Cole and Miller-Cole

Penguin Business will publish The Business Survival Kit by Byron Cole and Bianca Miller-Cole. Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 12:02:42 UTC ]
More news stories like this | News stories tagged with: #penguin business


THE IMMORTALISTS Book Club Questions + Your Meeting Guide

Looking for book club questions and a reading guide for THE IMMORTALISTS by Chloe Benjamin?We've got your next meeting covered. Continue reading at Book Riot

[ Book Riot | 2020-07-23 10:34:11 UTC ]
More news stories like this | News stories tagged with: #reading guide #book club